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Growing With Pride

WVA

Corteva Agriscience launched “The Heart of the Farm,” a new documentary series that shares the untold stories of the people who grow our food. The multi-part series challenges perceptions of the farming community by amplifying the diverse experiences and voices of farmers across America. The first installment of the series, “Growing with Pride,” debuts during Pride month and spotlights Leon Etchepare, a 4th generation farmer at Emerald Farms based in Orland, CA. In the episode, Leon opens up about coming out to his parents, the life he is building with his long-time partner, Andrew Pentecost, and the experiences he has had as a gay man in an industry not often considered as a place where LGBTQ culture thrives. Emily Clark, Associate Creative Director at Ogilvy and director of the film, said: “As marketers, we have tremendous power to affect whose stories are told. As a queer director, this is a very meaningful project for me to bring people who haven’t had the opportunity to share their story to the forefront. Andrew and Leon represent an industry moving in the right direction — towards a more inclusive and supportive space.” “The Heart of the Farm” will continue with upcoming episodes featuring further stories of historically underrepresented farmers. Film advertisement created by Ogilvy, United States for Corteva Agriscience, within the category: Industrial, Agriculture.

Man's wear, 2

WVA

Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland's Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment - scars from the rugby pitch, including eye and head gashes and taped up fingers. Outdoor advertisement created by BMB, United Kingdom for Howick, within the category: Fashion.

Micropolitics - Suzy's beauty salon

WVA

Film advertisement created by JWT, United Arab Emirates for Mada Masr, within the category: Media.

Wild Savings Event

WVA

On the heels of Black Friday, it’s no surprise to see a blowout savings event for a faux fur company pop up on Toronto’s fashionable Queen Street West. The surprise however comes upon closer inspection. Furious Fur’s ‘Wild Savings Event’ drew shoppers to the store where they discovered clever twists on familiar discount slogans, revealing that this sales event wasn’t about saving money, but rather, the millions of animals killed every year in the fur trade. Integrated advertisement created by Zulu Alpha Kilo, Canada for Furious Fur, within the categories: Fashion, Retail Services.