Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. But watch out! The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes. Ambient advertisement created by Heimat, Switzerland for Swisscom, within the category: Electronics, Technology.

EXIT-Deutschland, an organisation providing support for people dropping out of right wing movements in Germany, handed out what appeared to hardcore t-shirts (message: Hardcore Rebels. National and Free.) last August at the Rock Fuer Deutschland festival run by Germany’s right wing NPD party. Members of Exit Deutschland dressed up as Nazis and passed 250 of their shirts to festival visitors. Once the guys came home after the Festival and washed their shirts the shirt revealed a different message: “Was dein t-shirt, kan kannst du auch” (If your T-shirt can do it, so can you.), and the message “We’ll help you break with right-wing extremism”, and a contact number for Exit Deutschland. Direct advertisement created by Grabarz & Partner, Germany for EXIT-Deutschland, within the category: Public Interest, NGO.

Tech developer: Asa.tc Ambient advertisement created by Leo Burnett, Brazil for FIAT, within the category: Automotive.

Your kids may not listen to you, but they will listen to batman. Film advertisement created by Miami Ad School, United States for Lego Batman Movie, within the category: Movies.

Integrated advertisement created by Miami Ad School, Germany for Durex, within the categories: Health, Personal Accessories.

Film advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Malaysia for ShoesShoesShoes, within the category: Fashion.

Film advertisement created by Humanaut, United States for SodaStream, within the category: Non-Alcoholic Drinks.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Ambient advertisement created by Publicis, Italy for Nescafe, within the category: Non-Alcoholic Drinks.

Film advertisement created by McCann, Venezuela for TeleCaribe, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Irish Defence Forces, within the category: Public Interest, NGO.

Film advertisement created by BBDO, Italy for Alzheimer Portugal, within the category: Public Interest, NGO.

Digital advertisement created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Abductions, Flying Saucers, Aliens. We've heard the rumours. But are they true? What happens at the secret Specialized Bicycles testing facility. Film advertisement created by Sabertooth Pictures, United States for Specialized Bicycles, within the category: Sports.

To promote the upcoming reveal of the first-ever Virgin Hotel, located in Chicago, iconic billionaire Richard Branson has created an ad that also features actor Jonathan Goldsmith, best known as Dos Equis' Most Interesting Man in the World. Starting Wednesday, the hotel will also be displaying similar "rumors" outside the building at 203 N. Wabash Ave. If you tweet a rumor of your own from the Virgin Hotels website, you could be entered to win a two-night stay at the hotel. Film advertisement created by One Trick Pony, United States for Virgin, within the category: Transport.

Digital advertisement created by Nina, Argentina for Callia, within the category: Alcoholic Drinks.

Digital advertisement created by JWT, United States for Pennzoil, within the category: Industrial, Agriculture.

During the great white snow of 2012, many drivers in Bulgaria had difficulties with their cars. Most of them were stuck. In these conditions only the quattro® system by Audi can make it easily through the thick snow. Fortunately, the Audi quattro® Action Team was there to help the unlucky drivers by getting them out of the snow. Ambient advertisement created by Noble Graphics Creative Studio, Bulgaria for Audi, within the category: Automotive.