Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. In Costa Rica, most violence against women occurs during and after the national tournament soccer matches. Alcohol consumption and anger fuel an already male chauvinist society, as the number of aggression reports skyrockets at those times. During the most followed game of the season ("The Classic", Saprissa-Alajuela) we aired the commercial several times. It had a huge impact which was immediately shown in social media, where people used the hashtag #NiUnaMenos (#NotOneLess) to praise the brand for its courage. #NiUnaMenos is an already established movement which demands the end of violence against women. Film advertisement created by Havas, Costa Rica for Avon, within the category: Beauty.

Film advertisement created by Bensimon Byrne, Canada for Svedka, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Czechia for Pilsner Urquell, within the category: Alcoholic Drinks.

Digital advertisement created by DDB, Puerto Rico for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by BBH, Indonesia for Happydent, within the category: Confectionery, Snacks.

Argentine films enjoy an excellent reputation among filmmakers and movie buffs. As for Argentines themselves, their reputation is slightly more – complicated. “Transplant” takes a light-hearted look at these contrasting perceptions for the Argentina New Cinema (ANC) film festival, held December 2-4 at Hollywood’s Egyptian Theater. Film advertisement created by Conill, United States for Argentina New Cinema, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, Italy for Emergency, within the category: Public Interest, NGO.

Ambient advertisement created by Grey, Finland for Finnair, within the category: Transport.

Film advertisement created by Ogilvy, Costa Rica for Instituto Nacional de Seguros, within the category: Public Interest, NGO.

Direct advertisement created by Dentsu, Japan for Mainichi Newspapers, within the category: Media.

Digital advertisement created by Publicis, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

Supervising Assistant Creative Directors: Rich Weinert, Kathy Speck Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Ambient advertisement created by Achtung!, Netherlands for KLM, within the category: Transport.

Digital advertisement created by Thinkmodo, United States for The Humpy Awards, within the category: Professional Services.

URL: http://dumbwaystodie.com Song on iTunes: https://itunes.apple.com/gb/album/dumb-ways-to-die-single/id575962249 SoundCloud: http://soundcloud.com/tangerinekitty/tangerine-kitty-dumb-ways-to GIFs: http://dumbwaystodie.tumblr.com/ Digital advertisement created by McCann, United Kingdom for Metro Trains, within the category: Transport.

Film advertisement created by Electricbrandy, Norway for Anton Sport, within the category: Recreation, Leisure.

Digital advertisement created by Ogilvy, Greece for Lacta, within the category: Confectionery, Snacks.

Digital advertisement created by Team One, United States for Evolve, within the category: Gaming.

Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen. In their latest campaign, global engineering company Sandvik decided to test their cutting-edge techniques by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it. Film advertisement created by Forsman & Bodenfors, Sweden for Sandvik, within the categories: Electronics, Technology, Industrial, Agriculture.