The interactive book tells the story of the most famous legend of the Brazilian folklore, the Saci. During the adventure in the outback, the VW Space Cross plays with the character until it manages to captures it. Highly recommended for parents and children. Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Digital advertisement created by McCann, Australia for Corelle, within the category: House, Garden.

The short film reflects a problem in which Argentina and the world coexists daily, the control that digital services and algorithms have over our decisions. Leaving us thinking how far this can go in a not so distant future. Film advertisement created by la comunidad, Argentina for Portland International Film Festival, within the category: Recreation, Leisure.

Executive Producer: T.K. Knowles Film advertisement created by Attik, United States for Scion, within the category: Automotive.

www.timex.com/25thhour/

Levi's latest social media video project, Ride4Water, showcases the inspiring American spirit and perseverance of endurance athlete Katie Spotz and her goal of cycling across the entire country. Last Saturday, Katie and her biking partner Sam Williams set forth to bike 3000 miles in less than eight days — that’s 1.3 times as long as the Tour de France and in one-sixth the time. Their journey, with the help of Levi's, was to raise money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without. In a series of live video updates following throughout her race, Levi’s captured Katie’s drive to overcome strenuous physical and mental challenges. She fractured her pelvis, forcing her to use a handcycle, and also dealt with a serious crash which landed her in the hospital.

Ambient advertisement created by Ageisobar, Brazil for TNT, within the category: Media.

Film advertisement created by Contract, India for Shoppers Stop, within the category: Retail Services.

Production Company: Phospro.com Ambient advertisement created by Ketchum, Brazil for Friboi, within the category: Food.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Ambient advertisement created by Tsjee, Netherlands for House of shoes, within the category: Fashion.

Film advertisement created by MercerBell, Australia for RSVP Online Dating, within the category: Professional Services.

More than a year ago, Movistar+ asked us to undertake what we most love: a challenge. They were just starting out on the production of their own series and needed a transmedia project that was on par with the great content. We decided to confront this challenge head on, taking ourselves out of our comfort zone, and so we began to investigate new forms of story immersion and the result was the creation of an interactive storytelling game for La Zona. Film advertisement created by FLUOR, Spain for Movistar+, within the category: Gaming.

The initiative is part of Bisto’s Together Project to bring people together, and follows Bisto’s “Spare Chair Sunday” campaign in 2015, also devised by McCann London, which encouraged people to volunteer to invite a lonely older person for Sunday lunch. The campaign is inspired by research commissioned by Bisto that shows more than one in three (35%) of British adults feel their neighbourhood does not have enough community spirit, and 1 in 4 think that community spirit has decreased in the last five years. Currently 29% of people don't say hello to their neighbours and half don’t know their neighbour’s name. However, 43% would like to see the level of community spirit and interaction increased.Web: http://www.bistotogetherproject.com/ Content advertisement created by McCann, United Kingdom for Bisto, within the category: Food.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

The three spots, directed by Diana Kunst, for Garlic Productions, reflect the parallels that exist between highly respected professions and the world of skateboarding: A series of interior dialogues that prove there's no difference between the two worlds. A scientist experiments and investigates until he gets the desired results, just like a skater learning a trick. An accomplished violinist practices endlessly with his wooden instrument, refining his technique and the skater does too. The policeman, through his dedication and bravery, is also connected to the life of a skater. Film advertisement created by LOLA, Spain for Nomad, within the category: Recreation, Leisure.

Digital advertisement created by McCann, Israel for Shorashim, within the category: Public Interest, NGO.

Digital advertisement created by Mazarine, France for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by JWT, Italy for Forevermark, within the category: Personal Accessories.

Now, your DNA can help you select the color of your new car. From the exploration of ancestry, genealogy, and paternity to food intolerance, anti-aging and wellness profiling, there is a long list of different DNA diagnostics at your fingertips. But, did you know that the information encoded in your DNA can now help you to discover something as personal as your genetic color? That’s the idea behind Nissan Altima Bio-Color, the latest initiative recently launched by Nissan Middle East. DNA is the bio-molecule that stores our genetic information. It’s distinctive, different and unique for everyone. There are thousands of genes in the human genetic code, so in order to pinpoint the Nissan Altima Bio-Color, a group of 15 genes related to vision and color recognition were selected and analyzed. These genes were grouped into two main genetic markers, called ‘Color Vision’ and ‘Night Vision’. These two markers form the basis of the ‘Gene Color Map’: a chromatic grid that classifies all the available colors for your Nissan Altima in the largest and most exclusive color range ever used for a new car. To create an accurate table, the swatches have been organized in accordance with the characteristics of the tested genes. On the Y-axis, the colors have been set from the least common (black) to the most common (yellow) on the scale of color blindness predisposition statistics. The X-axis runs from those colors hardest to perceive at night (dark colors) to the easiest to perceive in low lighting (light colors). After taking a DNA test, every individual will receive different numeric scores for each pre-selected gene, based on the analysis of their own specific genetic information. This data will be translated into a unique personal color according to the positions of the main markers and the discrete individual scores on the color map. Prospective car buyers will now have their chance to pick the color of their Nissan Altima in the most innovative and cutting-edge way. How? Participating is simple: just visit the Nissan Showrooms on Sheikh Zayed Road or in Khalidiya starting from July 10th, test drive a Nissan Altima, take the DNA test for free at the mini-labs inside the showrooms and wait for the results. Email notifications will inform participants of the outcome, inviting them to discover everything behind their DNA analysis in an interactive website that explains the details of the color selection by showcasing data infographics personalized for each customer. Afterwards, new customers can request their exclusive genetic color and apply it to their new Nissan Altima when closing the purchase, on a first come-first serve basis. Integrated advertisement created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.