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Budweiser wanted a film to communicate that their beer is now brewed with renewable electricity from wind power. Piece of work shortlisted in this year's CLIO Awards in the category Budweiser Emerging Creative Award.
Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.
Film advertisement created by 180 Kingsday, United States for DHL, within the category: Professional Services.
Women endure a lot of teasing throughout their lives, specially in developing countries. At different stages of life, they get demotivated, devalued and mocked. Despite being teased, they never stop trying doing something new everyday, breaking barriers every moment. This is an incredible journey for women and in this journey not only they have role to play, it is the duty of their male counterpart to play a significant role here. This lifelong incredible journey can greatly be motivated with inspiring words from male counterpart. The campaign tried to show how important men's words towards women and why men should play a key role as well towards women empowerment through a little motivation. Film advertisement created by El Momento, Bangladesh for Standard Finis Oil Co., within the categories: Food, House, Garden, Public Interest, NGO.
FSPM is creating these autonomous devices so people don't risk their lives fighting a fire. Experiential advertisement created by Figallo, Mexico for FSPM, within the category: Public Interest, NGO.
In Colombia more tan 300 human rights defenders had been murdered to silence their ideas. And our solution is took the ideas of 11 threatened social right defenders and put them in national trending topic, spotify, unexpected places, outdoor places, billboards and more. Integrated advertisement created by BBDO, Colombia for United Nations, within the category: Public Interest, NGO.
Film advertisement created by Orcí, United States for Honda, within the category: Automotive.
Proud moms invade agencies and shower their kids in compliments. To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard." Integrated advertisement created by FullSIX, Portugal for Young Lions, within the category: Professional Services.
When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. Integrated advertisement created by Saatchi&Saatchi, Ukraine for Rebra&Kotlety, within the category: Hospitality, Tourism.
Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.
Film advertisement created by JWT, Netherlands for Plus Supermarkets, within the category: Retail Services.
On June 4th, National "Hug Your Cat" Day, Littermaid reminds its fan base of cat lovers to celebrate cautiously. It's a tale as old as time: unrequited cat hugs. Because as much as we want to show love to our feline friends, they don't always share the same desire for physical affection. In a series of dramatic portraits, this PSA features cat owners who celebrated #NationalHugYourCatDay a little too hard. Littermaid steps in and reminds everyone to celebrate cautiously.
In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. Digital advertisement created by Moma, Brazil for Mercedes-Benz, within the category: Automotive.
With every food-related disease, the first challenge is always the diet. A bad food choice is enough to put our health at risk. Meet Apple Foodsense, a new feature in the Apple Health app that makes sure what we eat doesn't harm us. Backed by a comprehensive database of food images from all over the world, Foodsense uses deep learning and AI to quickly identify food items with precision. Every time we take a food pic, the app recognizes our meal and sends an alert in case we are eating something we shouldn't. Apple Foodsense, watch what you eat through us. Film advertisement created by Miami Ad School, Germany for Apple, within the categories: Electronics, Technology, Health.
Being born a Thai woman, there’s a lot to worry about. All these endless stress and worries causes them to suffer from something they never noticed.
Film advertisement created by FCB, United Kingdom for Nivea, within the category: Health.
Micky Coyne and Pete Harvey, two independent creatives, partnered with Hyperloop Transportation Technologies to announce plans for a Hyperloop link between Cleveland and Chicago with a bold new brand film that declares the term “Rust Belt” dead. Billionaires like Elon Musk and Richard Branson have made waves recently by hinting at development of the space-age capsules that fly humans in pneumatic-style tubes at 700 miles an hour around the earth, but it’s Hyperloop Transportation Technologies, the company that launched the movement, that first announced a partnership with Cleveland and Chicago to survey development of what would be America’s first Hyperloop track. And in beating Musk and Branson to the task, they’ve capped it off with a stake-in-the-ground brand film. Titled “Here Lies,” the eulogy evokes the glory days of transportation in the Midwest, then tosses the term Rust Belt aside to make room for the newly-declared “Hyperloop Belt.”
Film advertisement created by VaynerMedia, United Kingdom for Regaine, within the category: Beauty.
People in Russia talk and text on their phones while driving. We’re used to it, nothing strange. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends. Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting and using apps. SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving. The first results came just in a couple of days. We were getting less and less calls from the drivers. The story was featured in media. After that the other radio stations changed their mind and joined the action to protect their listeners. People are now stopping to make a call to the show. Audio advertisement created by Voskhod, Russia for SM Polis Insurance, within the category: Finance.
In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future? Film advertisement created by Miami Ad School, Mexico for Tesla, within the category: Automotive.