While many period stigmas and misconceptions stem from centuries of baseless taboos and lack of education, even women in developed countries with adequate education systems feel shame and an inability to talk about periods. This proves that period shaming transcends culture and society. Unfortunately, it is universal. Because of this, issues associated with menstruation such as period poverty exist with its victims unable to speak out and seek help. We were tasked with undoing period stigmas and change the way the world talks about them. Connecting Periods encourages period positive language amongst people who were already trying to become more effective and impactful communicators by partnering with Grammarly. The millions of daily Grammarly users make mistakes such as misusing periods or forgetting them altogether. We saw that as an opportunity to raise awareness on societal shaming of periods, encourage period positive language, and literally position periods as a normal topic of discussion that doesn’t need to be euphemized or hidden. Digital advertisement created by Miami Ad School, United States for Grammarly, within the categories: Electronics, Technology, Professional Services.

Challenge Lenovo launched its VR-headset Explorer. Its promo in Ukraine was complicated due to literary 0 of local content and lack of global applications, mostly presented by casual shooters. Insight Ukrainians travel to Europe in seek for amazing places. But sometimes beauty is just in front of your nose. For those, who still think of Kyiv as a city of churches we bought its modernity vibes just to their point of view. Literally. Idea Kyiv from dusk till dawn — first infotainment VR-app about ukrainian capital. In the project we have showed the other side of Kyiv — its modern culture. Execution We selected 6 trendy locations and developed a VR-tour “Kyiv from dawn till dusk” around them. It every location user gets an interactive game. In these physical locations we placed posters with chatbot codes, that starts a dialogue about the project and gives some product info about Lenovo Explorer. The project was also promoted in social media and landing page. All the communication led to the application download for full-VR experience. Integrated advertisement created by NGN.AGENCY, Ukraine for Lenovo, within the category: Electronics, Technology.

A man is being haunted by the bad terms on his credit cards, that he used on his last holiday. Film advertisement created by Tante Randi, Norway for Lendo, within the category: Finance.

Last year's initiative was the building of a full-sized artificial pitch, and was backed by the UEFA Foundation for Children, the Asian Football Development Project (AFDP), the Jordanian Football Association, the Norwegian Football Federation and Lay’s, who are also a sponsor of the UEFA Champions League. This year, we decided to raise the bar and give girls and women the opportunity to express their passion for sports and for football. We starred Leo Messi for the cause and built a brand new artificial pitch in the Zaatari Camp in Jordan; which houses just over 100,000 refugees will give thousands of children the opportunity to play the game they love, with the best facilities possible. “It’s a wonderful feeling to see how something as simple as a football pitch can bring so much joy and happiness. Football has the ability to inspire, unite and also teach children important life skills and values, such as teamwork and respect,” the UEFA president said. Prince Ali Bin Al Hussein, who is the President of the Jordanian Football Association, mentioned, “powerful mediums such as sport and education have the ability to plant seeds of hope and potentiality even under the most difficult circumstances.” The center has become the hub of sporting life in the camp and allows children to play in a safe environment as well as giving them the chance to engage in sport and football in particular with others. Film advertisement created by TMI, Egypt for Lay's, within the category: Public Interest, NGO.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too. Film advertisement created by Dentsu Aegis Network, Thailand for Singha Estate, within the categories: Hospitality, Tourism, Public Interest, NGO.

A commercial that acts as a brake. This is the best way to describe the new campaign by mortierbrigade on behalf of Kia. You see, the Kia Niro has an autonomous emergency brake assist system and will therefore always stop on time in case of emergencies. To demonstrate this innovative technology, mortierbrigade has come up with the idea of creating a commercial that helps you do just that on your TV: stop in time. The campaign is based on the over-forwarding phenomenon that occurs during binge watching, and offers a clever solution to it. This television commercial is at the end of a commercial break and warns you that it's about to finish and your show is about to resume. With this campaign, mortierbrigade proves that advertising agencies can use creative solutions to sidestep the obstacles that they’re faced with. Film advertisement created by Mortierbrigade, Belgium for KIA, within the category: Automotive.

Film advertisement created by Platige Image, Poland for Abarth, within the category: Automotive.

Access to credit or financial institutions is not a given for everyone everywhere in the world. But the desire to build something for oneself still exists. By investing in microcredit we can all help entrepreneurial individuals achieve their dreams. This is the message Fitzroy wants to communicate in the new commercial for Oikocredit. Film advertisement created by Fitzroy, Netherlands for Oikocredit, within the category: Finance.

Agency Squid, a Minneapolis based consultancy/creative firm, has collaborated with the American Gem Trade Association in order to help push awareness of colored gemstones. The jewelry industry has been changing over the last few years as a younger audience looks beyond diamonds and to responsibly sourced gems. In order to appeal to these demographics, Agency Squid was tasked with creating a piece that told two stories: stones being picked from the earth and turned into beautiful pieces as well as reveal the variety of situations and pieces for which the stones are perfect for. Agency Squid met this challenge with a dynamic campaign showing the places where the elegance of gems and the diversity of life meet. Film advertisement created by Agency Squid, United States for American Gem Trade Association, within the categories: Fashion, Personal Accessories.

In the not too-distant future, autonomous cars will start to become the norm. And cars owners will benefit from their added safety, increased productivity, cheaper insurance, smoother ride and many other things. But there will always be those who reject the new and want to stay in control behind the wheel. So how do we persuade those potential customers to embrace the future? Film advertisement created by Miami Ad School, Mexico for Tesla, within the category: Automotive.

Our film tells two stories, side by side. The first is of a worker in the Collins factory - who spends all day, every day, putting together the buses his own son rides to school. The second is a day in the life of the son himself. Digital advertisement created by Maxime Photo and Video, United States for Collins, within the category: Transport.

Film advertisement created by House of Brave, South Africa for Bidvest Bank, within the category: Finance.

Part of "La Costa Te Llama" series of videos designed and produced for Los Curricanes, a traditional fine dining restaurant and careful crafter of the most fresh seafood on the northeast of México. Film advertisement created by Analog, Mexico for Los Curricanes, within the category: Food.

The North Pacific is home to one of the most catastrophic man-made disasters in history. A collection of plastic waste, five time the size of the UK, brought together by ocean currents. Few people know it exists. So, together with Surfer's Against Sewage, we put it on the map. Introducing the world's newest and most dangerous country : Wasteland. Film advertisement created by M&C Saatchi, United Kingdom for Surfers Against Sewage, within the category: Public Interest, NGO.

Audio advertisement created by CCZ, Brazil for Radio Jovem Pan, within the category: Media.

Direct advertisement created by JWT, Peru for PromPerú, within the category: Hospitality, Tourism.

The Gas Saving Burner, a stove that burns gas and saves it as well! This stove uses a very simple and cost effective mechanism, pressure lever, found everywhere in the local market. A pressure lever is adjusted to the gas pipe and activates the stove fire upon getting the pressure from the cooking utensil. Upon removal of the cooking vessel, the lever stops the gas flow. Direct advertisement created by Grey, Bangladesh for RFL Gas Stove, within the category: House, Garden.

People know when they make a difference, but their generosity often lacks a story. To commemorate these sorts of charitable narratives, TOMS engraved shoes with messages of peace so people can see altruism in every step. Film advertisement created by Miami Ad School, United States for Toms, within the category: Fashion.

Experiential advertisement created by Will Creative, Canada for Will Creative, within the category: Agency Self-Promo.

Film advertisement created by Wieden + Kennedy, Netherlands for Facebook, within the category: Electronics, Technology.