We portray a different reality of kids with disabilities by showing the essence of being a kid: monkeyshines Film advertisement created by DDB, United States for Promart, within the category: Health.

In a society where people hope their kids will be doctors or engineers, the job of an Indian confectioner (Halwai) is not considered to be respectable. Marriott's philosophy of "Putting People First" is bought to life with this film that revolves around the then 15-year old Halwai who fought several obstacles to pursue his dream. It begins with Halwai Raghvendra proclaiming his love for preparing sweets - which dates back to when he was 15 years of age. Content advertisement created by Chrisaldo Goldiloy, India for Marriott International, within the category: Hospitality, Tourism.

Cashback service is not so surprising anymore. However, when the cashback by the payment system is summed up with the bank cashback and sales – that is impressive indeed! So is the incredible simplicity of how the money is returned to the card. The new commercial for MIR payment system features both amazing benefits. On the one hand, there is a grandeur speed march of bonuses, coins and bank notes, all of them symbolizing the scale of the offer. On the other one, there is a peaceful atmosphere of a home, far from the fuss and sales gold fever. That is true – why the hurry when bonuses and interest are themselves doing their best to get received on your card. Film advertisement created by Voskhod, Russia for MIR, within the category: Finance.

To celebrate the release of their new high top,
 Apex, Tobias Henreich tackled the Gotthard Pass in Switzerland in a Porsche GT2 RS. Film advertisement created by The Birdhouse Studio, United Kingdom for Piloti, within the category: Fashion.

A story of a man breaking obstacles in his life and finds the strength to be there for his loved ones.

LAPIS is a new brand of high quality natural Egyptian cosmetics, crafted especially for your skin to make it look more natural and healthy, edgy with a luxuries experience. The Branding is luxuries, modern with the ancient Egyptian vibe, reflecting global communication by the Egyptian queens. The concept developed with the brand soul: woman are precious, in order to transfer precious into visual elements, gems and gold are considered as a keywords , that became the main inspiration behind the name of the brand Lapis, a dark blue gemstone. However, the concept was to create a logo that will withstand time. So in order to reflect luxury, modern and edgy feel and tone to the logo.

Integrated advertisement created by Aetna, Czechia for VEST, within the category: Food.

Film advertisement created by CrazyTown, Iraq for Turquaz Group, within the category: Professional Services.

Creative branding agency loyalkaspar has produced an installation of five colorful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighborhood of Brooklyn, resulting in an anthem TV spot. This work comes off the back of several successful ESPN branding projects by loyalkaspar, including brand identities for College Football and Get Up. The mural project allowed the agency to shift focus from its strategic expertise and highlight their design and production capabilities. Working to a tight deadline, loyalkaspar sought to fuse artistry and sports fandom into a unique experience for New Yorkers that could then be shared on screens around the country. A sense of place Chief Creative Officer at loyalkaspar, Beat Baudenbacher wanted to ensure that the murals and spot positioned the US Open as a uniquely New York moment in contrast to tennis events in Wimbledon, Paris or elsewhere. “We wanted to create work that gave the US Open a sense of place, really capturing New York’s urban, eclectic dynamic and infusing the Open with that epic feel,” says Baudenbacher. So, once the murals had been assembled on site in Dumbo, with a picturesque view of the East River, visitors were invited to interact with the installation during loyalkaspar’s film shoot. The resulting spot shows New Yorkers of all types posing in front of the murals on a sunny day. Dynamic and joyful footage in front of the murals includes families and groups of friends posing for selfies, dogs chasing balls, and plenty of adorable children. A particularly powerful sequence sees two young girls twirling before the Serena Williams mural, then cuts seamlessly to ESPN footage of Serena performing her signature twirl on the tennis court. Using multiple filming tactics to capture the public interaction with the murals, loyalkaspar aimed to incorporate the vibe of the city and the US Open on as many levels as possible. A time lapse photographer captured the onslaught of visitors throughout the day and a crane camera was used for the spot’s final shot: the city skyline at sunset. The crane offered, in Baudenbacher’s words, a “dynamic and super epic scope.” Meanwhile small handheld devices allowed the loyalkaspar team to tap into the more intimate moments individuals had with the murals. Footage of the athletes was spliced in during post-production, always cleverly mirroring the action at the installation. Cutting through the noise For Baudenbacher and his team, perhaps the most exciting element of the brief was the chance to make the public part of the project. Not only did constructing the murals in a public space provide an opportunity for the anthem spot’s local vibe, it genuinely offered a chance for local audiences to connect with the ESPN brand. The event shut down the Dumbo pier on the day, generating curiosity even among New Yorkers who didn’t actively participate. Baudenbacher hoped the event would engage fresh audiences of all ages, genders, and races through the specific, personalized experience. To expand the activation’s reach, the murals have moved to the South Street Seaport through the end of the tournament for additional fan engagement. “Experiential events are becoming such a tool for connecting with audiences,” he says. “Being smart about putting on an event can serve as the foundation for a promotional campaign. Rather than a single experiential event, ESPN got the most fan engagement out of the campaign by hosting the installations in multiple neighborhoods and capturing footage to promote their US Open coverage as a TV spot. It elevates the work and cuts through the noise.”

Film advertisement created by Riot, United States for Blackhawk, within the category: House, Garden.

In Saudi Arabia, people love their culture, " Music, Food, clothes.. etc" So part of Pepsi with food global campaign we tried to mix Saudi Arabian Music with Saudi Arabian local food in a very trendy fast way to fit the digital media content, and to be part of the daily sharable content. Digital advertisement created by Kijamii, Saudi Arabia for Pepsi, within the category: Non-Alcoholic Drinks.

The spot will follow a Lion, the symbol of the city and the Festival, walking through Venice city reaching the Cinema theatre at Lido di Venezia where the Festival will take place.

The problem: Our advertising agency was looking for a Russian-speaking art director who could create cool packagings. We wanted to have our ad published by all professional resources and to make sure that about millions of packaging designers learned about it. But we had no money for this! Solution: We invented a concept of packaging. Then we encrypted a message about open art director vacancy on a label. And after this we sent the case to the world's largest packaging resources where almost all designers are subscribers. The text of the ad was intentionally written in Russian. Therefore, when the packaging was published, the ad was understood only by our target audience, i.e. Russian-speaking designers. For everyone else, it was just ordinary packaging. Results: The ad was seen thousands of designers. We succeeded in bringing our message to the notice of our target audience only.The agency received dozens of CVs and hundreds of portfolios.

Being unprepared for baggage fees and weight restrictions before arriving at the airport can be costly in time and money. The Go fAR app assists air travelers with bringing only permitted items and keeping their baggage within the weight limit. Select a bag type: carry-on or check-in, scan the items you plan to pack, organize it in the best way possible, and then get off the ground and go far, far away.

The United Nations designated worldwide that June 30 of each year would be the Day of the asteroids. It aims to create and awareness about asteroids and what can be done to protect the Earth, its families, communities and future generations from a catastrophic event.

Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot. Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers. The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.

You Never Know The Story Behind The Everyday Items That We Invite Into Our Homes. Film advertisement created by Havas, Australia for Pine-O-Cleen, within the category: House, Garden.

According to the UN, Finland is the happiest country in the world – thanks to the special connection between people and nature. Studies have shown that nature can have a positive impact on our minds and alleviate stress. At the same time, the world is getting busier. Many travelers search for silence and serene nature. Well, Finland has those things in abundance. But how to teach the world this happy, close-to-nature lifestyle? The idea: Rent a Finn. Now it’s time everyone had a chance to learn from the best. To become as happy as a Finn, you can rent one and learn how. Rent a Finn is not only unique and ownable to Finland due to its rational background from the UN Happiness Report, but also meaningful because of its higher purpose of bringing more happiness to the world. The campaign has so far reached 149 countries with paid advertising in only 10 markets. The reach has raised as high as 1,366 billion – 98,5% coming from earned media. The PR value of the campaign reached € 34 175 321. Experiential advertisement created by Grey, Finland for Visit Finland, within the category: Hospitality, Tourism.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.