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Heineken opens your world. So we went all out to prove it, sending one man to Inner Mongolia with the challenge of making his way back home to Bangkok with no money, no map, just Heineken. He had to exchange Heineken for a lift, exchange Heineken for directions and even exchange Heineken with a Inner Mongolian wrestler, all in the name of adventure, and beer. Digital advertisement created by Iris, Singapore for Heineken, within the category: Alcoholic Drinks.
Film advertisement created by BMF, Australia for Meat & Livestock Australia, within the category: Food.
It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.
Film advertisement created by John St, Canada for True Sport, within the category: Public Interest, NGO.
Ambient advertisement created by Duval Guillaume, Belgium for City of Antwerp, within the category: Public Interest, NGO.
Film advertisement created by BBH, United Kingdom for Mentos, within the category: Confectionery, Snacks.
As advertisers, time dictates our entire creative process. Late night brainstorming. Last minute fire drills. And a constant barrage of shifting deadlines. Adobe helps us tackle these challenges daily. So when they asked us to remix their logo, we wanted to shine a light on the delicate relationship between creativity and time. Digital advertisement created by EVB, United States for Adobe, within the category: Professional Services.
Film advertisement created by DDB, Poland for Tiger Energy Drink, within the category: Non-Alcoholic Drinks.
Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.
To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved: - Sha radio podcast - An article on BIT.UA with frank celebrities’ stories - Posters in sex shops - Sex-positive influencers’ posts The project was supported by three well-known Ukrainians, who in a collaboration with the brand produced a capsule collection of three lingerie seta that were put on sale. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales. Integrated advertisement created by NEBO Ideas Agency, Ukraine for baed stories, within the categories: Fashion, Retail Services.
An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.
VR / 360 video to show that in Jorge M. Rodrigo Ad Studio, even if we go to 1000km on vacation, we are always thinking of new ideas 360º.
Film advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.
Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.
We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.
Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.
An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.
In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.
When you search for a place to visit on Google, you make quick judgement calls based on the images you see. Unfortunately Google’s search results are flooded with inferior mobile photography, causing small, local businesses to suffer. Unlike big brands, small businesses don’t have the resources to brand themselves with great photography. So Canon inspired and rallied their fans to help with the power of their great Canon photography. Digital advertisement created by Uncle Grey, Denmark for Canon, within the category: Electronics, Technology.