Film advertisement created by Will Creative, Canada for BC Children’s Hospital, within the category: Public Interest, NGO.

Film advertisement created by Soul, United Kingdom for Soul, within the category: Agency Self-Promo.

Spykar, one of India’s leading denim brands, wanted to excite the country's digitally-hooked youth with its Autumn Winter ’15 Collection: the indigo dyed Spykar Blue Collection. Like most youngsters, Indian youth are on the lookout for adult content, online. Incidentally, in India, porn films are called Blue Films. This inspired a nationwide prank - India's first ever blue film festival. 10 digital films with international models clad in Spykar's Blue collection were shot. The twist was - their denims were pixelated - making these videos look like adult content. These teasing videos, shared on social media, helped grab the attention of the youth of India. Ultimately, the videos were un-pixelated, revealing the stylish Blue collection. Results: Brand’s boldness-quotient and youth-connect increased | Twitter: Trended #1 | Reach: Over 40 million people | Store footfalls: 50% increase. Digital advertisement created by Scarecrow, India for Spykar, within the category: Fashion.

A Shy geeky college student dreams of becoming a dancer (Actress-Model Nataly Dadon) after being caught up in a middle of a classroom disco with the proffeseur (MK Oren Hazan) she transforms from a nerd to a beautiful "Eve & Lear" dou dancer.

Film advertisement created by Saatchi & Saatchi, Israel for Splendid, within the category: Confectionery, Snacks.

Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

To create awareness on children's day for homeless children in Lagos, we created a campaign designed to get the public to donate to make every day a 'special day' for homeless kids. Digital advertisement created by Up In The Sky, Nigeria for Royal Diamond Orphanage, within the category: Public Interest, NGO.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Experiential advertisement created by NBS, Brazil for Clin Kids, within the category: Health.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Film advertisement created by Saatchi & Saatchi, United States for Miami Short Film Festival, within the category: Recreation, Leisure.

Film advertisement created by TBWA, Israel for Diners Club, within the category: Finance.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.