Context: Wired, the leading technology and culture magazine, clocks 20. How best to celebrate if not to pay tribute to the essential online commenters. Idea: Conversations from Wired Magazine is a voice based commenting platform built with speech to text technology. So you have read a piece and you want to air your view? Click the "Conversations" button and bare your mind instantly for the community to hear you out. We love your accent but your voice comment is automatically made available in written words. You can share your voice comment on social media so others can join in on the conversation. Every week, we curate the conversations based on trending topics in order to feel the emotional temperature of our content. Conversations from WIRED Magazine: it’s not just about posting comments. It’s about being heard. Digital advertisement created by Miami Ad School, United States for Wired, within the category: Media.

Whosyabuddah: From physical love to daily digital karma! Last friday on Buddha’s birthday we have launched Whosyabuddha. He drops hip hop flavored wisdom for those who give him physical love. If you rub his belly with a NFC-chip (RFID) he will send you some digital daily karma through Twitter to kickstart your day. To enter our headquarters in Utrecht (the Netherlands) we use an NFC-chip. That gave us the idea to give our collegeas something extra with their daily check-in. A small act of kindness besides a nice cup of coffee, that charges their karma before they start their workday. When you rub Whosyabuddha's belly with the NFC-chip, a public transport card or a mobile phone, an Arduino unit will read the chip. After this Whosyabuddha will search for the perfect wisdom in the holy database. Through text to speech hip hop flavored wisdom will be spoken by Whosyabuddha. Simultaneously, a tweet will be sent via the Twitter API to the person in question. From thuglife to huglife! Give it a try and pay us a visit or send a tweet to @whosyabuddha. Smacking daily karma in ya face! Digital advertisement created by Rhinofly, Netherlands for Rhinofly, within the category: Agency Self-Promo.

The RAF has launched a new recruitment campaign – the first to be 100% CGI-generated – targeting the next generation of Engineers, created by Engine Creative. The campaign, called ‘The Ultimate Level’, comprises an online film which will feature on the RAF Recruitment website and social feeds. The film focuses on the biggest pull for Engineers: the potential to take their problem-solving skills to the next level by working on the most advanced aircraft in the country. Film advertisement created by Engine Creative, United Kingdom for RAF, within the categories: Electronics, Technology, Military.

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.

Digital advertisement created by Miami Ad School, Germany for Google, within the category: Professional Services.

Film advertisement created by DDB, Italy for Lamborghini, within the category: Automotive.

Content advertisement created by The Richards Group, United States for P.F. Chang’s, within the categories: Food, Recreation, Leisure.

Film advertisement created by C3, Germany for Globus, within the categories: Food, House, Garden, Retail Services.

When we don't know the good stories, we don't know who the good people among us are. So don't let these stories be untold. Learn how the good news around us could be more at uspelite.bg – the most positive news site in Bulgaria. Digital advertisement created by Nitram, Bulgaria for Uspelite.bg, within the category: Media.

Digital advertisement created by DDB, New Zealand for KiwiRail, within the category: Transport.

Film advertisement created by The Brand Agency, Australia for Road Safety Commission, within the category: Public Interest, NGO.

Based on its hydrogel technology, the Swedish sports nutrition brand Maurten has revolutionized the field of sports fuel. Since the launch just two years ago some of the best endurance athletes in the world are today officially fueled by Maurten. But a great number of athletes use Maurten unofficially – athletes sponsored by the larger brands in the category. This, this one's for them. To make life easier for those athletes, Åkestam Holst together with Maurten is now launching Maurten Unofficial. A brand new, un-branded product range, designed for athletes sponsored by others.

Gender-based violence is one of the biggest issues in Turkey for years. According to research, 440 women were killed in 2018, and one out of every 5 women remains a victim of domestic violence. However, only a specific group of NGOs who work against femicide raise their voices for this tragic reality. This year, on 8th of March - International Women's Day, Turkish Alzheimer Association and TBWA Istanbul, collaborated for a disruptive campaign on violence against women and attracted a great deal of attention to the problem. In the one-minute long internet film, real Alzheimer patients are interviewed and they make a call for everyone to remember the victims of femicide. Film advertisement created by TBWA, Turkey for Turkish Alzheimer Association, within the category: Public Interest, NGO.

Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.

An adventure of a group of children to take a little baby to get vaccinated. A journey through African culture colored with joy and vibration in a fantasy and playful world where only a child could imagine. This is the first time that Guinea Ecuatorial have an animation campaign in TV. We create a unique fantasy world and original story and visual using African culture, exploring the exotic and beautiful graphics and patters from there. Everything to make appeal and convince young mothers to bring her babies to vaccinate. We mix fantasy, 3D and 2D graphics. Film advertisement created by Animare, Brazil for Unicef, within the category: Public Interest, NGO.

Refinancing — a banking product designed to reduce the financial burden of users on a loan. Refinancing repays an existing client loan with disadvantageous terms in another bank and provides a new one at a lower interest rate. Film advertisement created by Adsapience, Ukraine for Kredobank, within the category: Finance.

Just Dance - You never know someone until you dance with them - Film Sarah

‘Young Man & The Seal’ campaign is a financial education campaign for Thais, which intends to create awareness of bad financial habits and triggers people to be fully conscious before buying and spending responsibly. This campaign elaborates Thai’s insights of bad buying behaviors, portrays it to audience and provokes their thought to think about themselves. It is successful to create a 100% positive social conversation and reflect how well the target understands the key message that we want to communicate; to be fully conscious and think before buying. Film advertisement created by CJ WORX, Thailand for Krungthai Bank, within the category: Finance.

Film advertisement created by The Escape Pod, United States for EGO Power+, within the category: House, Garden.

We decided to ask Cannes Lions to give us the first Lion for Bolivia, so the creatives of the country can stop thinking about festivals and get thinking about the real problems that it’s citizens suffer everyday. Film advertisement created by Athos, Bolivia for Athos, within the category: Agency Self-Promo.