Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

Film advertisement created by The Escape Pod, United States for Claussen Pickles, within the category: Food.

Direct advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Digital advertisement created by JWT, United Kingdom for Kleenex, within the category: House, Garden.

Film advertisement created by John St, Canada for Mitsubishi, within the category: Automotive.

To promote PERRIER® Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, “The Lion”, directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film’s remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER® Fines Bulles. Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.

Kizik, an e-commerce footwear company known for their hands-free technology is debuting its first brand campaign this week. The campaign was created by Little Big Engine, which won the assignment after a review. The campaign will also incorporate direct-response (DR) advertising, which is part of the company’s success to date. Film advertisement created by Little Big Engine, United States for Kizik, within the category: Fashion.

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Coca-Cola is spreading happiness with a hidden flag. Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That's why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country. Ambient advertisement created by McCann, Denmark for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by 360i, United States for Watch Dogs, within the category: Gaming.

Film advertisement created by Forchets, Italy for Comix, within the category: Media.

Film advertisement created by Cheil, Canada for Samsung, within the category: Electronics, Technology.

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Post Production Company: Frame.dk / Gimmick VFX Film advertisement created by Raconteur, Germany for Wacom, within the category: Electronics, Technology.

Film advertisement created by Think, Germany for Audi, within the category: Automotive.

The RAF has launched a new recruitment campaign – the first to be 100% CGI-generated – targeting the next generation of Engineers, created by Engine Creative. The campaign, called ‘The Ultimate Level’, comprises an online film which will feature on the RAF Recruitment website and social feeds. The film focuses on the biggest pull for Engineers: the potential to take their problem-solving skills to the next level by working on the most advanced aircraft in the country. Film advertisement created by Engine Creative, United Kingdom for RAF, within the categories: Electronics, Technology, Military.

Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.