The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts. Film advertisement created by Electric Sheep Film, Ukraine for Parimatch, within the category: Gambling.

Salve, a Brazilian digital advertising agency and member of Grupo ABC (part of Omnicom Group), created a fake cause to celebrate this year's World Carfree Day. Looking for a fun way to talk about those drivers that overuse their cars and engage the public, the Car Addicts Support Group was created. Caloi, Brazil's biggest bicycle company, was a proud sponsor of the movement. Urban mobility is a subject that has been highly discussed in the big cities all over the world, and the results of over use of cars may become not only a traffic problem, but also a social question. Salve decided to shed some light on people who just can’t change their habits and always choose their cars as a solution, and found a way of talking about it using an analogy that everyone could understand. The characters of the film share their experience in a fun way, talking about their own car addiction. The campaign also includes a hotsite and a fan page on Facebook where the public can find more information about new ways of moving throughout the city and maybe recover from their car dependency. Digital advertisement created by Salve, Brazil for Caloi, within the categories: Personal Accessories, Recreation, Leisure, Sports.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Digital advertisement created by Rosebud, Spain for Valencia FC, within the category: Recreation, Leisure.

Direct advertisement created by Ogilvy, Turkey for Columbia, within the category: Fashion.

Audio advertisement created by Moma, Brazil for KIA, within the category: Automotive.

Digital advertisement created by Flock, Mexico for Nike, within the category: Fashion.

Digital advertisement created by Good, Russia for Sberbank, within the category: Finance.

Film advertisement created by FCB, Canada for Toronto Jewish Film Festival, within the category: Recreation, Leisure.

Film advertisement created by POL, Norway for DnB, within the category: Finance.

Direct advertisement created by Accademia di Comunicazione, Italy for Coca-Cola, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Dude, Italy for Mr Robot, within the category: Media.

Ambient advertisement created by FCB, Peru for San Juan, within the category: Alcoholic Drinks.

Digital advertisement created by Tribal, Peru for LAN, within the category: Transport.

Campagne Just Dance 2019 by CLM BBDO & PROXIMITY PARIS

How do you show that Lidl has fresh fruit to cut price? By slicing the fruits with a samurai sword of course. Btw, do not try this at home… Film advertisement created by Volt, Sweden for Lidl, within the category: Retail Services.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

Digital advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Cadbury Dairy Milk Silk has collaborated with the singing sensation Jasleen Royal as she launches her much awaited music video Sang Rahiyo, for its Heart Pop ‘I Missed You’ campaign. This is a manifestation of ‘How Far Will You Go For Love’, where Cadbury Silk has been encouraging young couples across the country to go above and beyond the norm to express their love, and how Silk is in itself the perfect romantic gesture. The collaboration is brought to life by Wavemaker. Cadbury Silk launched its limited edition ‘I Missed You’ Heart Pop bar – an embodiment of the emotion that numerous couples have felt being away from each other the past few months since the lockdown. In her latest song, Jasleen has beautifully encapsulated the emotions of a young couple during a long distance relationship. The music video features Ranveer Allahbadia (as Jasleen’s partner), as they take various efforts to keep their relationship alive despite the difficulties triggered by long distance due to lockdown. Cadbury Dairy Milk Silk plays a sweet role in their love story - a partner in their good times spent together and a medium to let them know how much they missed each other when apart. Commenting on the collaboration, Karthik Nagarajan, Chief Content Officer, of Wavemaker India said, “We wanted to build an association that would capture the essence of #HowFarWillYouGoForLove messaging seamlessly. Over the years, Cadbury Dairy Milk Silk has been an integral part of expressing love and has evolved to a symbol of love. Known for her soul stirring love songs, Jasleen Royal came across as the ideal choice to bring alive the brand’s messaging”. Content advertisement created by Wavemaker, India for Cadbury, within the category: Confectionery, Snacks.