Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

To create awareness on children's day for homeless children in Lagos, we created a campaign designed to get the public to donate to make every day a 'special day' for homeless kids. Digital advertisement created by Up In The Sky, Nigeria for Royal Diamond Orphanage, within the category: Public Interest, NGO.

Executive Creative Director: Agostino Toscana. Digital advertisement created by Saatchi & Saatchi, Italy for CoorDown, within the category: Public Interest, NGO.

Ambient advertisement created by Lowe, Canada for Warner, within the category: Media.

Digital advertisement created by BBDO, New Zealand for Burger King, within the category: Food.

Integrated advertisement created by McCann, Brazil for Chevrolet, within the category: Automotive.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

A group of friends decides to go deep into the web to find out the info they need. Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, United States for Miami Short Film Festival, within the category: Recreation, Leisure.

Film advertisement created by TBWA, Israel for Diners Club, within the category: Finance.

In the center of St. Petersburg, surrounded by historical monuments and tourist attractions, unusual art objects appeared - red puddles with messages in Russian and English about the importance of donating blood regularly. In this way bloody puddles remind saint-petersburgers that in the summer most of a donors leave the city for vacations and hospitals especially need donor blood. Ambient advertisement created by Decembrist, Russia for Fonddonorov, within the category: Public Interest, NGO.

Ambient advertisement created by Ogilvy, Germany for Powerade, within the category: Non-Alcoholic Drinks.

The Coalition for Gun Control has launched a new project to show how gun violence touches every corner of Toronto, the fourth largest city in North America. And one that has seen a major rise in gun violence over the past year. The project, titled Dodge the Bullet, uses geo-location technology to show how many meters away residents of the city of Toronto were from an actual shooting. The project taps into the Toronto Police Services’ API of shootings and homicide data to create an interactive map that shows every user how close they are, or have been, to a shooting. The campaign’s goal is to turn that data into a digital experience that creates a personal connection between every Torontonian and the rise in gun violence in their city. By visiting dodgethebullet.ca, the experience explains to users that even though they “Dodged a Bullet,” they shouldn’t “Dodge the Issue” of gun control in Canada. From there, the web app directs them to sign the Coalition’s most recent petition on the House of Commons website. Digital advertisement created by Zulu Alpha Kilo, Canada for Coalition for Gun Control, within the category: Public Interest, NGO.

Film advertisement created by 10 Advertising, Belgium for Oscare, within the category: Public Interest, NGO.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

Film advertisement created by TBWA, France for PlayStation, within the category: Gaming.

Film advertisement created by Bcube, Italy for BMW, within the category: Automotive.

Film advertisement created by Lucky Generals, United Kingdom for Amazon, within the category: Retail Services.