Film advertisement created by Havas, Switzerland for TGV Lyria, within the category: Transport.

Coca-Cola Zero launched an extraordinary summer attraction in Israel: a mini-island called "Coca-Cola Zero-Zone" that was built as a floating island in the middle of the Red Sea, designed as an urban street, offering a unique sampling experience to its visitors. The "Coca-Cola Zero-Zone", was built and produced by Promarket Israel, covering an area of over 400 square meters and was surrounded by water on all sides. It was built on the northern coast of the Gulf of Eilat, at a distance of about 100 meters from the shore and was accessible only by swimming to it or by shuttle boats. Once you arrived you were rewarded with an experiential sampling of Coca-Cola Zero. Visitors at the Coca-Cola Zero-Zone enjoyed cold and refreshing Coca-Cola Zero served out of a pool bearing the brand logo, live drumming performances, a variety of games and great music. They all got to kick off their weekends with a private island party! Hundreds of photos were taken on a daily basis and were posted to the brand's Facebook page – where visitors could find themselves, tag the photos and share the experience with their friends. The visitors to the Coca-Cola Zero-Zone also receive a special "Benefits Bracelet" from Coca-Cola Zero, granting them various discounts at dozens of shops, restaurants, bars and other locations in the southern Israeli tourist city of Eilat. Ambient advertisement created by Promarket, Israel for Coca-Cola Zero, within the category: Alcoholic Drinks.

Experiential advertisement created by The Garden, Canada for Life Is Good, within the category: Fashion.

Film advertisement created by Agency4e7, Austria for Humanic, within the category: Retail Services.

It's best if you watch it directly on YouTube: http://www.youtube.com/watch?v=Elo7WeIydh8 Platform: Linked videos on YouTube. BooneOakley believes it is the first ad agency to put its website on YouTube. Contextual theme: Story of Billy, the disastrously failed marketing director. Digital advertisement created by BooneOakley, United States for BooneOakley, within the category: Agency Self-Promo.

Film advertisement created by Relic, Canada for Company of Heroes, within the category: Gaming.

Digital advertisement created by Venables Bell & Partners, United States for Google, within the category: Electronics, Technology.

In the future when we look back on today, how would we describe the pandemic? What version of history would we tell? This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of “Joy of Family” in the context of the current pandemic. When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemic, but it was also the year of the family. Film advertisement created by BBH, United States for Jollibee, within the category: Food.

Digital advertisement created by The Hallway, Australia for Fuji, within the category: Electronics, Technology.

6 months after Louis, a first chatbot relating to baggage, Lucie was born with an ambitious goal: to book your perfect trip through a conversational experience. Knowing that 2/3 social media users do not have a specific destination in mind, Lucie offers a fun and innovative conversational experience to everyone. Addressing millennials, we defined a playful tone and witty visual language living on one full edit and three specific cut-downs for media targeting. Reaching travelers from France, Canada, US and UK, Lucie brings fun and rich content through an innovative touchpoint to support sales: social conversational commerce. Digital advertisement created by Goodkids, France for Air France, within the category: Transport.

Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

Digital advertisement created by McCann, United Kingdom for Hardys Wine, within the category: Alcoholic Drinks.

An Icelandic tourism body has parodied Mark Zuckerberg’s metaverse announcement in a promotional video for the country. In the two-minute film, Zuck lookalike ‘Zack Mossbergsson’ pokes fun at Facebook’s Meta rebrand by introducing the ‘Icelandverse.’ Mimicking Zuckerberg’s hand gestures and stifled speech, Mossebergsson introduces his “revolutionary approach on how to connect our world – without being super weird.” Visiting Iceland is “enhanced reality without the silly headsets,” he says. The video touts the country’s “water that’s wet" and “skies you can see with your eyeballs.” The clip directly mocks Zuckerberg’s claim the metaverse has “the feeling of presence ... like you’re there with other people,” by instead featuring another human with which to “connect with.”

Film advertisement created by Lowe, Canada for NHLPA, within the category: Fashion.

Film advertisement created by FF, United States for Marriott, within the category: Hospitality, Tourism.

Outdoor advertisement created by Leo Burnett, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by BBH, United Kingdom for Yeo Valley, within the category: Non-Alcoholic Drinks.

The film is a cinematic journey that shows the philosophy of a man who lives his life collecting experiences instead of money. Set to David Axelrod’s “The Edge,” a track made famous by Dr. Dre, Nate Dog and Snoop Dogg when they sampled it on their hit “The Next Episode,” we see the film’s hero leading the viewer through hyper-real scenes that tell the story of time well spent travelling the world, in good conversation, falling in love and learning new things. Film advertisement created by BBDO, United Kingdom for Martini, within the category: Alcoholic Drinks.

Film advertisement created by FCB, United States for Dow Chemical Company, within the category: Industrial, Agriculture.

Music Composer:Dong-Dong Dong Ambient advertisement created by Civilization, China for Pepsi, within the category: Non-Alcoholic Drinks.