Imagine having the job as a mattress tester. Sounds bliss right? Well, what if you’re woken up every time someone watches a YouTube video? That’s what Michael had to do. See how he took to his new job advertising the new Cocoon mattress. Film advertisement created by SLG, United Kingdom for Cocoon, within the category: House, Garden.

Digital advertisement created by McCann, Spain for IKEA, within the category: House, Garden.

The classic show “Ben 10” was premiering with renewed series in Bulgaria in October 2016 and we had to attract new fans (6-15) to the unique action character through a direct approach. So we created a very special one-to-one stunt in a shopping center, where kids could decide if they wanted to become more than heroes, just as Ben. They were surprised by a randomly ringing branded phone and when they picked it up, they received real-time instructions from the Bulgarian Ben, who wanted them to help him. But there was a small hook – kids had to choose only one of two doors at the end of the mall. First door was labelled “Become a hero, win a prize for yourself”, while the second stated “Become a unique hero, donate a prize to children in need”. Results: around 50 kids picked up the phone for 1 day and 40 of them chose to the donate prizes, which were given to SOS Children’s Villages in Sofia, Bulgaria. The viral video was viewed more than 300,000 times from the target, involving them to the unique show and brand’s premise “It’s Hero Time!”. Ambient advertisement created by Gobox, Bulgaria for Cartoon Network, within the category: Media.

Film advertisement created by Walker, Switzerland for Biovision, within the category: Public Interest, NGO.

Ambient advertisement created by Publicis, Switzerland for Frauenzentrale, within the category: Public Interest, NGO.

A direct mailing for Christmas lovers and haters as well. Just everybody's darling at christmas. Send to friends, partners and clients. Direct advertisement created by Mr Creative Rebel, Germany for Mr Creative Rebel, within the category: Agency Self-Promo.

Outdoor advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, Italy for Yamaha, within the category: Automotive.

Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves. Digital advertisement created by Ogilvy, South Africa for Cape Town Tourism, within the category: Transport.

“The views are different here” video-based campaign is designed to show international travelers both the excitement and diversity that have made Toronto Canada’s largest city and most-visited destination. The campaign captures the fact that you can see truly exciting, memorable things in Toronto, and we also see the world in a unique and inclusive way. Film advertisement created by JWT, Canada for Tourism Toronto, within the category: Hospitality, Tourism.

Direct advertisement created by Wunderman, Peru for Earth Hour, within the category: Public Interest, NGO.

Digital advertisement created by Zulu Alpha Kilo, Canada for Zulu Alpha Kilo, within the category: Agency Self-Promo.

Digital advertisement created by McCann, United States for Minecraft, within the category: Gaming.

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store. Ambient advertisement created by smoyz, Israel for Call it Spring, within the category: Fashion.

Film advertisement created by Filmakademie Baden-Württemberg, Germany for UN-Water, within the category: Public Interest, NGO.

The land of banks needs more than just bankers - says UBS Switzerland in this self-deprecating campaign to advocate apprenticeships for young people. Because the Swiss economy is dependent on well-trained professionals from all sectors. Film advertisement created by Publicis, Switzerland for UBS, within the category: Finance.

Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget. Ambient advertisement created by Café Communications, Hungary for Skoda, within the category: Automotive.

Every 98 seconds, someone is sexually assaulted in the United States. One of the biggest barriers to justice for survivors is decades worth of untested rape kits. A brutal new PSA says that the untested rape kit backlog has the same effect as putting the victims themselves on the shelf. In the aftermath of a sexual assault, a victim who choses to undergo an exhaustive and invasive forensic evidence collection examination—often referred to as a rape kit—expects the kit will be tested and the evidence used to prosecute the attacker. Victims and the public alike assume those kits are tested; when in fact there is a backlog of hundreds of thousands of untested rape kits, sitting on shelves in warehouses for months, years, even decades while perpetrators remain free to commit other sexual assaults. The national campaign, “Shelved,” was developed by new agency Invisible Man, founded by former Y&R creative Rachel Howald. It was created for Mariska Hargitay’s Joyful Heart Foundation in partnership with Viacom Velocity. The PSA seeks to draw awareness to the rape kit backlog to encourage legislative reforms to improve the handling of rape kits, to eliminate the backlog, and to ensure it never happens again. In the haunting spot, a forklift carries a woman, the personification of her rape kit, past other long-shelved victims of every age, race and gender as she describes the details of her assailant. Her voice is broken but hopeful as she says “All those details plus the DNA, is enough evidence for you to catch him, right?...right?” Film advertisement created by Invisible Man, United States for Joyful Heart Foundation, within the category: Public Interest, NGO.