Film advertisement created by Havas, United Kingdom for Jurys Inn, within the category: Hospitality, Tourism.

The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey. This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience. Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.

Film advertisement created by DDB, France for Tiji, within the category: Media.

Land Rover turns 70 this year. It’s been a lifetime, a long journey. And that is why “The Road” serves as a love letter to a brand that so elegantly symbolizes our constant need to keep exploring the unknown, to keep traveling new terrains and to dream of conquering new horizons.

A speech made of 30 slogans. Digital advertisement created by Ogilvy, United Kingdom for Portfolio Night, within the category: Professional Services.

Queen Rules, an initiative created by FCB Inferno, challenges people everywhere to change how they think and play by switching the rankings of the King and Queen cards. This simple, yet powerful, idea is one way of sparking conversation around the unconscious gender bias that surrounds us – because sometimes the bias we don’t see, is as damaging as the bias we do. For examples of how to play, and which games work with Queen Rules, visit queenrulesproject.com or join the conversation with #QueenRules. All profits go to @HeForShe in support of gender equality.

Digital advertisement created by Leo Burnett, Japan for Willbum, within the category: Professional Services.

Meet Kanji, a 17-years old aspiring fashion designer and one of the boldest style icon of Harajuku. A film for Microsoft Surface: With the mission statement “We believe in what people make possible”, we want to showcase an inspiring personality that challenges the „impossible“ in their respective field. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

Film advertisement created by Soho Square, India for Tata, within the category: Automotive.

Film advertisement created by Red Tettemer, United States for Reyka, within the category: Alcoholic Drinks.

Digital advertisement created by Goodby Silverstein & Partners, United States for Rock the Vote, within the category: Public Interest, NGO.

Leaving a violent relationship is no easy task. For some women, it seems impossible. Our execution offers a surprise look into the trouble of escaping. Film advertisement created by S.I. Newhouse School of Public Communications, United States for The National Domestic Violence Hotline, within the category: Public Interest, NGO.

Digital advertisement created by FP7, United Arab Emirates for Emirates NBD, within the category: Finance.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box. Web: http://senadorvolstead.com Web Programming: Is-Real.net Ambient advertisement created by Cheil, Spain for Senador Volstead, within the category: Alcoholic Drinks.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by FullSIX, Portugal for McDonald's, within the category: Food.

Audio advertisement created by TBWA, Brazil for Radio Transamerica, within the category: Media.

Digital advertisement created by Ufaan Films, India for Oxfam, within the category: Public Interest, NGO.

For National Savings month we tackled the culture of conspicuous spending on social media (a key reason people get into debt). We took two of the biggest celebs in South Africa (who were notorious for displaying their wealth) and secretly agreed with them to start posting a radically low budget lifestyle on their social channels. The media, not realising it was a campaign, went crazy with speculation that they had “gone broke”. And then we revealed the truth. Digital advertisement created by King James, South Africa for Sanlam, within the category: Finance.