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The 100 Year Journey of the Unknown Warrior
To commemorate the centenary of the burial of the Unknown Warrior, Westminster City Council and TMW UNLIMITED have joined forces with the Military Wives Choirs to re-record ‘Abide with Me’, a hymn sung at the public funeral service in 1920. The campaign tells the story of the Unknown Warrior and their journey to their final resting place 100 years ago. ‘Abide with Me’ was one of the original tracks recorded at the ceremony in 1920 and became the first electrical recording ever sold to the public. The 3 min 37-second track and 10 min 41-second documentary ends with the strapline ‘Dedicated to all who have fallen in war and conflict. All who have come back, and all who have not.’ Created and recorded during lockdown, the production of the track became the journey itself – showing the power of music to bring people together during difficult times. The campaign was produced by renowned musician, composer and producer, Sean Hargreaves and conducted by one of Britain's most distinguished conductors, Hilary Davan Wetton. 70 members of the Choirs travelled from across the UK to record each vocal part individually due to COVID-19 restrictions. Integrated advertisement created by TMW Unlimited, United Kingdom for Westminster City Council, within the category: Public Interest, NGO.