Digital advertisement created by Buzzman, France for MTV, within the category: Media.

Film advertisement created by JWT, Morocco for Dacia, within the category: Automotive.

Like the official game, 'Scrabble Wifi' is a playful way to get free wifi connection by spelling words. People's words served as WIFI passwords, and their scores into free minutes of connection. Based on scrabble rules, the higher the score, the longer the connection. Ambient advertisement created by Ogilvy, France for Scrabble, within the category: Gaming.

A male and female bowling ball decide to leave for a better life at Lucky Strike Bowling. But end up in a nightmare that could be described as The Hangover part 3. Film advertisement created by Joe Public, Netherlands for Hotel Zuiderduin, within the category: Transport.

Film advertisement created by Philipp und Keuntje, Germany for Lamborghini, within the category: Automotive.

Film advertisement created by The Gate, United States for Garanimals, within the category: Fashion.

There are dozens of marine biologists in the state of Florida learning the language of dolphins. Almost as amazing as the Florida Lottery sending over 775,000 Florida students to college on a Bright Futures Scholarships. Film advertisement created by PPK, United States for Florida Lottery, within the category: Gambling.

The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. Film advertisement created by Serviceplan, Germany for Strellson, within the category: Fashion.

The Social Robot allows teenagers to be part of the summer camp without leaving their homes. The special robots carried webcams and microphones and were controlled by users who couldn't physically be there. Users could control of the robots and navigate them around the campus – talk with their friends, watch the shows, participate in the competitions and be part of the experience. The robots were a hit among the teens - they welcomed them to the camp, danced with them, sunbathed with them and surprised them. They became the stars of the show, as well as media magnets. But most importantly, they allowed everyone to share and be part of the experience. Ambient advertisement created by GefenTeam, Israel for Coca-Cola, within the category: Non-Alcoholic Drinks.

Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

Ambient advertisement created by IGPDecaux, Italy for Paramount Pictures, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for Southern Comfort, within the category: Alcoholic Drinks.

Ingame: Young boys open up about life struggles and mental health in Fortnite. Many young boys in Norway struggle with poor mental health. One in three fail to complete their education by the normal school leaving age, and twice as many start claiming benefits immediately after leaving school compared with 10 years ago. Suicide is the most common cause of death. The organisation Mental Helse Ungdom (Mental health for youth) believes this is because they do not talk about their problems. Ninety six percent of Norwegian boys aged between 9 and 18 play computer games. When they are not gaming themselves, they watch others play on YouTube. Mental Helse Ungdom therefore decided to set up Ingame in partnership with the Norwegian advertising agency Hausmann. Ingame is a panel program on the inside of a computer game, where boys can talk anonymously through their game character. Together with two of Norway’s most popular gamers, Noobwork and Niklas Baarli, the boys played Fortnite, whilst being able to talk about things that were important to them, such as body image, friends, divorced parents, self-image and loss. This resulted in five episodes on Noobwork’s YouTube channel. Without any promotion budget, Ingame has attracted a huge amount of attention in the Norwegian media and on social media, helping to place the mental health of young boys on the agenda. Digital advertisement created by Hausmann, Norway for Mental Helse Ungdom, within the category: Public Interest, NGO.

Film advertisement created by Heimat, Germany for Hornbach, within the category: House, Garden.

Let’s face it, it’s no child’s play to keep kids entertained, a task that’s proved especially challenging in the last year. Ask the parents and they will list down all kinds of makeshift entertainment alternatives they’ve had to invent. But among all these struggles, we forget about the unsung heroes who have been carrying the lion’s share of this burden. It’s not the parents, not even the teachers, it’s the toys that have been overused and much-abused. With that in mind, Momentum MENA and Yas Island created the world’s first ToyTalks – a quirky, outlandish fusion between Toy Story and TedTalks, where tired toys are finally speaking up and sharing their lockdown traumas in hopes of getting families to leave them alone and have an epic break on Yas Island with the Kids Go Free offer. Paying weird yet wonderful homages to some of the world’s most iconic toys and taking a few playful jabs at competing destinations, the campaign features original characters like Mr. Fire Tyres, Bathtub Dolphin, Marbie, and Iron Bro, all of whom deliver a unique monologue and keep the audiences engaged and entertained. Much like Yas Island itself. Speaking of entertainment, the campaign also promises to go beyond just social content. There are Toy Repair pop-ups where families get to restore their toys and win a discounted vacation to Yas; a Toy Trade-In radio activation; engaging influencer content; and even a @ToyTalkers Instagram handle where the toys share their woes. The campaign is further amplified by online competitions and a partnership stunt. Film advertisement created by McCann, United Arab Emirates for Yas Island Theme Parks, within the categories: Hospitality, Tourism, Recreation, Leisure.

President, Digital, Social and Mobile Services: Julianne Lamarche Film advertisement created by BLT Communications, United States for Farmville, within the category: Gaming.

Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival. Film advertisement created by Snoop, Spain for Mecal, within the category: Recreation, Leisure.

Film advertisement created by Grey, United Kingdom for The Sunday Times, within the category: Media.

Digital advertisement created by Glow, Germany for Innocence In Danger, within the category: Public Interest, NGO.

Film advertisement created by Havas, United Kingdom for Durex, within the category: Health.