To promote the 4th season premiere of Game of Thrones on premium SKY TV cable channel SoHo, we wanted to demonstrate we were just as fanatical about good programming as the fans who watched it. So we gave them the one thing they all wanted - the chance to bring down King Joffrey. We erected a 7m statue of the King in NZ’s largest public square, then invited fans worldwide to bring him down via a massive winch that was activated every time the hashtag #bringdowntheking was used on Twitter. The stunt immediately trended on Twitter, and stayed trending the entire duration of the campaign. Thousands of photos and videos were shared online by those who came to see the statue, and our own daily videos garnered hundreds of thousands of views. By the 5th day the winch had the statue at breaking point. Thousands of fans gathered for hours leading up to the moment, tweeting and watching, while those overseas could watch the whole thing via our live streaming website. Finally, at around 6pm on the night of the premiere, after 875,000 direct interactions with our campaign and a global reach of 66 million people, the statue was brought down. The campaign was the largest live stream in Australasian history, and of all conversations about Game of Thrones worldwide on the night of the premiere, one in twenty was about #bringdowntheking, and SKY TV. Digital advertisement created by DDB, New Zealand for Game Of Thrones, within the category: Media.

Film advertisement created by BBDO, New Zealand for New Zealand Transportation Agency, within the category: Transport.

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam. G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away. Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands. The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program. Integrated advertisement created by The Family Amsterdam, Netherlands for G-Star RAW, within the category: Fashion.

http://love.super-sobaka.ru/ In this project, nine dogs from the shelter will share their thoughts on why they would become great life partners. Each dog can be invited for an actual walk in Moscow.

Andrà Tutto Bene” is a message of hope and courage for everyone around the globe. To the doctors, nurses, those who are out there fighting for us and to those that stay home protecting their loved ones. Film advertisement created by Blanche Filmes, Portugal for Blanche Filmes, within the categories: Agency Self-Promo, Public Interest, NGO.

The film has come about as part of a collaboration between Extinction Rebellion and the advocacy group Amazon Watch. The short film marks the beginning of a new outreach strategy, which is looking to grip the wider public and get them engaging on a more visceral level with feelings and topics related to the climate and ecological emergency (CEE). Moving forwards, it looks likely that other A-listers will take part in further short films dealing with different aspects of the CEE, such as species extinction. This could be the first significant step in Hollywood tangibly engaging with the threats we face globally.

To provoke a sex dialogue, we launched the social movement #noshamefor. The project was accompanied by a flash mob, in which every Ukrainian could participate. A wide audience participated in the flash mob, but Facebook and Instagram blocked the revelations of Ukrainians, believing that this was overly sexual content. Despite media restrictions, the following communication channels were involved: - Sha radio podcast - An article on BIT.UA with frank celebrities’ stories - Posters in sex shops - Sex-positive influencers’ posts The project was supported by three well-known Ukrainians, who in a collaboration with the brand produced a capsule collection of three lingerie seta that were put on sale. The advertising campaign pushed the audience to revelations, the flash mob has developed not only in Ukraine but also beyond its borders. A bold social movement increased brand awareness, and the emancipation of Ukrainians led to increased sales. Integrated advertisement created by NEBO Ideas Agency, Ukraine for baed stories, within the categories: Fashion, Retail Services.

An interactive campaign to inspire more young people to communicate in bed, even if it means showing vulnerability. Integrated advertisement created by House of Radon, Sweden for RFSU, within the category: Public Interest, NGO.

VR / 360 video to show that in Jorge M. Rodrigo Ad Studio, even if we go to 1000km on vacation, we are always thinking of new ideas 360º.

Film advertisement created by Dentsu, Brazil for Nissin Lámen, within the category: Food.

Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity. When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life. Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers. Design advertisement created by ONCE, Ukraine for Ideas Festival, within the category: Professional Services.

We filmed a movie embedded with easter eggs ranging from live websites to social media accounts, from search results to active QR codes and blog entries. each easter egg leading to a free ticket from Pegasus. Co-launched with a coinciding digital campaign our movie became the main portal of communication. Creating an endless quest for the eager mind thus delivering our message continuously. Integrated advertisement created by Rafineri, Turkey for Pegasus Airlines, within the category: Transport.

Burger King’s current Halloween campaign doesn’t get enough attention from millennials. We decided to drive millennials to stores by targeting their nostalgia and adding a Halloween twist. Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Burger King, within the category: Food.

We are at a funeral. The person who has died was very good at his job, but did not pass his professional skills forward. The priest is very disappointed about this. He thinks it's a huge waste of talent, skills, experience and knowledge. Film advertisement created by Le Bureau, Sweden for WorldSkills, within the category: Education.

In northern Kenya’s vast Great Rift Valley, the village of Lagam sits nestled within the cliffs. Poverty and illiteracy are high but families hunger for education. Even so, 12 year old Pascalia loves to read – and every child loves a great story. Pascalia is one of the estimated 29 million people around the world who has beautiful, brand new books to read because of UK charity Book Aid International. Find out more about Pascalia and people like her or help send the next book by visiting bookaid.org.

When you search for a place to visit on Google, you make quick judgement calls based on the images you see. Unfortunately Google’s search results are flooded with inferior mobile photography, causing small, local businesses to suffer. Unlike big brands, small businesses don’t have the resources to brand themselves with great photography. So Canon inspired and rallied their fans to help with the power of their great Canon photography. Digital advertisement created by Uncle Grey, Denmark for Canon, within the category: Electronics, Technology.

Billboards Beyond Borders broke new ground by using a loophole in Google Maps to create a new type of impactful advertising, by replacing existing messages on big billboards in countries where freedom of speech is under threat, with messages from journalist that had been censored or silenced. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred. Our billboards gave people all over the world the possibility to walk around in a world more free than the one we live in. Digital advertisement created by Åkestam Holst, Sweden for Reporters Without Borders, within the category: Public Interest, NGO.

Zoos Victoria in partnership with the RSPCA in Australia, is launching the world’s first Cat VR. www.pvrr.tech Film advertisement created by Isobar, Australia for Zoos Victoria, within the category: Recreation, Leisure.

This year, THORPE PARK Resort has partnered with AMC’s global TV series The Walking Dead to create a series of unmissable events throughout the season. At the centre of this is The Walking Dead: The Ride, the first ever rollercoaster experience themed on the TV show. Film advertisement created by TBWA, United Kingdom for Thorpe Park Resort, within the category: Recreation, Leisure.