Heritage Bank celebrates the different people that make the Northwest a diverse, interesting place. And they believe differences can build a better bank, too. Which means they can offer their customers more than a community bank. But rather, a community of banks. Film advertisement created by Hydrogen, United States for Heritage Bank, within the category: Finance.

Film advertisement created by Edge, Australia for Invictus Games, within the category: Sports.

Joanna Bailey, along with MullenLowe, has made a thought-provoking film highlighting the lazy and harmful stereotypes that still plague advertising. ‘The Problem is Not Seeing the Problem’ is a powerful film that serves as a stark reminder that the industry has a long way to go to remove these false preconceptions from its output. It was created for the Unstereotype Alliance, the industry-led initiative convened by UN Women - the lead UN agency on gender equality & woman’s rights. Film advertisement created by MullenLowe Group, United Kingdom for Unstereotype Alliance, within the category: Public Interest, NGO.

Film advertisement created by Platige Image, Poland for Smilegate, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, United Kingdom for Pampers, within the category: House, Garden.

Integrated advertisement created by Decembrist, Russia for Okko, within the category: Media.

In nearly 200 years of democracy, Costa Rica has never been through such controversial presidential elections. Fake news, memes, lies and even fights between the presidential candidates were all part of the campaigns and debates. It was even predicted that more than 40% of Costa Ricans would not vote. While everyone was fighting and dividing Costa Rica, Burger King decided it was time to unite. At the worst moment of the political campaign, only 10 days before the elections, Burger King invited the presidential candidates to "A lunch for peace and democracy". If they came in peace and encourage people to vote, no matter who they vote for, Burger King would give away Whoppers to the voters on election day. By popular demand, the presidential candidates came to "A lunch for peace and democracy in Burger King". An event where they could relax and forget about politics at least for a while. A peaceful, democratic meal where the candidates and the all the media shared Burger King's promo: "Free Whoppers for voters on election day".

An interactive digital festival that hosts festival goers from all around the world. Utilizing websocket technology to connect users to the festival to keep our audience engaged year-round, we brought the festival experience to them. Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.

Content advertisement created by McCann, United States for Xbox, within the category: Gaming.

Millennials complaining of hearing loss aren't really aware of the mild, moderate and high-frequency hearing losses because they have a preconceived notion that hearing loss means absolute deafness. In order to shatter this notion, and make sure they take note of this early symptom, AHL hacks people’s Instagram on World Deafness day by playing the videos on their feed in multiple audio blur modes mimicking the different degrees of hearing loss, leading them to the online hearing check test. Through this, we hope people notice and identify their hearing loss earlier and get their hearing back to normalcy real quick. Digital advertisement created by Miami Ad School, United States for Action on Hearing Loss, within the category: Public Interest, NGO.

The film is a metaphor for Vieira de Castro and its products’ presence in the consumers’ everyday lives, thus portrating the last 75 years of a company that bets on the future and that seeks to maintain itself as a national business reference. The action gravitates around a bowl full of Vieira’s most iconic products, giving the spotlight to the ones that are part of the memories of generations, as are the well known Flocos de Neve, the Marie Biscuit, almonds or the iconic Water Cracker. The film allows the viewer to travel through several countries like Japan or Brazil, important foreign markets to which the brand exports their products which are entirely produced in Portugal. Film advertisement created by 004, Portugal for Vieira, within the category: Food.

Film advertisement created by Collabtive, Singapore for JBL, within the category: Electronics, Technology.

Unboxing videos are one of the most popular content types on YouTube. We used specific device targeting feature of YouTube ads in a way that’s never done before. We shot 18 different pre-roll videos with 18 different phone models (7 Apple models, 11 Samsung models) to play the most popular unboxing videos on YouTube. People saw their own phone model coming out of an iPhone X box or a Samsung Galaxy Note 8 box as a surprise. Our host then informed people about the new loan we created for people who want to buy smartphones and led them to apply for “Credit X” Digital advertisement created by FCB, Turkey for DenizBank, within the category: Finance.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute. Film advertisement created by F.biz, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Digital advertisement created by Miami Ad School, United States for Dogs Trust, within the category: Pets.