You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.

In China, children are enjoying a wider variety of food like pizzas, hamburgers, pastas and more. Our client, Zhong He Feng Jing needed to find a way to make them love rice more. Children look up to mythological heroes from ancient Chinese history like the legendary Monkey King to the fearless warrior Guan Yu. So we dug deeper into their stories and discovered that rice played an important role in their adventures and victories. We called upon these mythological heroes and created an epic storybook, filled with inspiring stories and mouthwatering dishes. Our heroes and their stories with rice were brought to life with vibrant illustrations, combined with interactive elements for children to create popular rice dishes. By combining history and rice in a new way, children were hungry for more stories, served best with rice. Integrated advertisement created by Dentsu, China for Zhong He Feng Jing, within the category: Food.

Digital advertisement created by CJ WORX, Thailand for Axe, within the category: Health.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Serviceplan, United Arab Emirates for Al Etihad Credit Bureau, within the category: Finance.

Film advertisement created by Karmarama, United Kingdom for Capita for the British Army, within the category: Public Interest, NGO.

Film advertisement created by Latinworks, United States for Cine las Américas, within the category: Recreation, Leisure.

Digital advertisement created by SuperHeroes, Netherlands for Asus, within the category: Electronics, Technology.

Film advertisement created by Publicis, India for Zee Cafe, within the category: Media.

Film advertisement created by DDB, United Kingdom for Gemfields, within the category: Personal Accessories.

Film advertisement created by Creative Forager, United Kingdom for MAN Truck & Bus UK, within the category: Automotive.

The majority of car-owning Americans don't know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!” The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop. Film advertisement created by Barkley, United States for Big O Tires, within the category: Automotive.

Film advertisement created by DDB, Latvia for LiveRiga, within the category: Hospitality, Tourism.

Film advertisement created by Publicis Conseil, France for Orange, within the category: Public Interest, NGO.

On June 19, the first authorized drone delivery took place in Latin America and was organized by Relp! Aceleradora de Restaurantes and No Bones - The Vegan Butcher Shop Experiential advertisement created by Mr. Da Vinci, Brazil for No Bones The Vegan Butcher Shop, within the category: Food.

Ambient advertisement created by FCB, Netherlands for Salvation Army, within the category: Public Interest, NGO.

Audio advertisement created by Alma, United States for Tobacco Free Florida, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for E*TRADE, within the category: Finance.

Film advertisement created by Pereira & O’Dell, United States for Fanta, within the category: Non-Alcoholic Drinks.