Book trailers are a pretty common (but much-maligned) form of promotion in the publishing industry. Our goal was simple: to create the greatest book trailer of all time.

The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.” Film advertisement created by Hogarth NY, United States for Mazda, within the category: Automotive.

For an extremely limited time, riders in select Queensland, Australia, cities will be able to request a ride out to the Great Barrier Reef. Partnering with the Australian state of Queensland, Uber's debut of scUber is, unsurprisingly, the world's first rideshare submarine experience. The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation. Experiential advertisement created by Publicis, Australia for Tourism Events Queensland, within the category: Hospitality, Tourism.

Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

More than a year ago @jimmyrules32 posted a video on TikTok accompanied by text inviting people to eat a bowl of rigatoni on May 24, 2021 ("eat a bowl of rigatoni pasta on May 24th 2021"), to the rhythm of the song from the 70s/80s, "Funkytown". The set date, #EatABowlOfRigatoniPastaOnMay242021, was broadcasted on TikTok to the tune of the historic hit; amassing over 41 million views, giving birth to a real movement. Barilla has decided to join the “Rigatoni Lovers” celebrations with a revisited version of this worldwide success with a Rigatoni theme. To kick-off the "Rigatoni Day" celebrations, Barilla has partnered with exceptional TikToker - Khaby Lame - who has finally shown people how to eat the long-awaited bowl of rigatoni, with his unmistakable irony. Integrated advertisement created by We Are Social, United States for Barilla, within the category: Food.

Film advertisement created by Lucky Generals, United Kingdom for Paddy Power, within the category: Gaming.

OREO PEOPLE is a global campaign built around the simple premise that no matter what our differences are, we can all connect playfully over an Oreo cookie. After all, it’s the only cookie that's crunchy and smooth, chocolate and creme, black and white. Using a fast-moving combination of live action and ground-breaking animation, and set to a head-bobbing dance track, OREO PEOPLE is an OREO campaign for a today's fast-paced, social-media-savvy, multi-screen generation, and has already connected strongly with younger viewers worldwide. Running now in multiple languages and formats in Europe, Southeast Asia, South America and parts of North America, OREO PEOPLE will soon premiere in China and Japan. OREO PEOPLE is the first new global campaign for OREO since the brand’s “Wonderfilled” campaign. Film advertisement created by The Martin Agency, United States for Oreo, within the category: Food.

Film advertisement created by Wirz, Switzerland for IKEA, within the category: House, Garden.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Professional Services.

Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Ambient advertisement created by Agency4e7, Austria for Palmolive, within the category: Health.

To prove that Hellmann's goes with anything, Ogilvy Brazil created the Food Slot. In supermarkets chains, grocery stores and bars around Brazil, consumers are being invited to pull the lever of a slot machine that randomly combines different ingredients in the display. For each one of the random 280 combinations the machine gives the shoppers a collectible recipe and a hot and fresh delicious food sample made with the real mayonnaise. From Lasagna to Beef Ragout, from Wrap Ratattouile to Spicy Burritos, the most unexpected meals made with Hellmann's were included in the game "menu", to guarantee that every time the shoppers play, the experience would be different. Four months of research and development were necessary to guarantee both the perfect system and quality of the food, a mission taken by the Unilever's head chefs and the engineers and tech team of the production company, Hungry Man Projects. Ambient advertisement created by Ogilvy, Brazil for Hellmann's, within the category: Food.

In celebration of Hispanic Heritage Month, New York’s Hot 97 Radio host, Laura Stylez, partnered with Boost Mobile to honor the Hispanic-American experience – sitting down to interview former NASA Astronaut José M. Hernández, and Project Runway All-Star winner Mondo Guerra, among others. Content advertisement created by 1 Trick Pony, United States for Boost Mobile, within the category: Electronics, Technology.

Digital advertisement created by TBWA, Canada for Project Consent, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for British Institute, within the category: Education.

Digital advertisement created by R&R Partners, United States for WestJet, within the category: Transport.

Film advertisement created by TMW, United Kingdom for Kinder Bueno, within the category: Confectionery, Snacks.

Digital advertisement created by Walrus, United States for Effie Awards, within the category: Professional Services.

Film advertisement created by Volt, Sweden for Sibylla, within the category: Food.

Misrai Sierra, Luis Ortega, Montserrat Guinea Direct advertisement created by BBDO, Guatemala for Zapaterías Coban, within the category: Public Interest, NGO.