Digital advertisement created by Y&R, Brazil for BIC, within the category: Office Equipment.

With the big opening of Ikea in India back in August, the brand has launched a funny new series of ad films that mark the global giant’s first campaign in the country. The clever, and quite funny, set of spots lets products themselves do the talking – literally. From a bunch of excited kitchen items in a drawer to a bookshelf droning on to a houseplant about his importance (which nearly kills the plant) to an almost creepy lamp lauding other items in the house for their greatness. Film advertisement created by Dentsu, India for IKEA, within the category: House, Garden.

Advertising professionals create amazing non-profit campaigns to make others happy. So we decided to create a non-profit campaign to make advertising people happy. And yes. It’s a satire.

Film advertisement created by Buzzman, France for Milka, within the category: Confectionery, Snacks.

Over 250 disabled foot artists of the Indian Mouth and Foot Painters Association (IMFPA) create masterpiece worthy artworks daily using only their feet. Despite their unique requirements, all of them still use paintbrushes made for artists with hands. This makes the difficult task of painting even more arduous. So DOMs, one of India’s leading stationery brands created The Master Stroke. The world’s first brush crafted keeping in the mind the special needs of foot painters. From basics like brush length and weight to finer details like modifying the shape and ergonomics to enable the brush to sit perfectly between toes, the Master Stroke was created in consultation with over 500 artists. Content advertisement created by Famous Innovations, India for Doms, within the category: Public Interest, NGO.

Not every small-scale business can afford an accountant. Fortunately, there is “Elba”, an Internet program making accounting so easy that anybody can be an accountant. The target is to draw attention of business owners to Elba. Media budget is 0 $. Small-scale companies commonly don’t have HR managers. Directors search for employees themselves. Therefore, we posted over 250 CV of non-existent drivers, guards and secretaries on major Russian free job sites (job.ru, headhunter.ru, top-job.ru, etc.). When directors called our candidates the candidates said they had become accountants and work with the help of Elba. Result: Within two weeks over 12000 people viewed the CV and 5500 of them offered a job. The number of “Elba” users grew two-fold. Ambient advertisement created by Voskhod, Russia for Elba, within the category: Recreation, Leisure.

Film advertisement created by Altmann + Pacreau, France for Haier, within the category: Electronics, Technology.

Film advertisement created by Riester, United States for Fiora, within the category: House, Garden.

Outdoor advertisement created by JWT, Australia for Melbourne Queer Film Festival, within the category: Recreation, Leisure.

Ambient advertisement created by M&C Saatchi, Sweden for Norwegian, within the category: Transport.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Over its 18-month run, the campaign will introduce more than 40 new instant scratch-off games, with payouts ranging from $10,000,000 down to a modest $50. The campaign brief was to emphasize the mid-tier, more-frequently-awarded prizes. Film advertisement created by Marcus Thomas, United States for Ohio Lottery, within the category: Gambling.

Film advertisement created by Cossette, United States for McDonald's, within the category: Food.

Film advertisement created by FCB, South Africa for Safely Home, within the category: Public Interest, NGO.

The work sees the brand launching an exclusive hit song along with 6 covers on YouTube, which have been recorded in different neighbourhoods around the world by artists with millions of followers. One of the 21st century’s most relevant technological phenomena, the “cover” broadcast via the Internet, is used to portray everyday life in neighbourhoods. Digital advertisement created by SCPF, United States for Pull&Bear, within the category: Fashion.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Film advertisement created by DDB, Canada for CNIB, within the category: Public Interest, NGO.

Film advertisement created by Grey, United States for Pringles, within the category: Confectionery, Snacks.