Ambient advertisement created by Saatchi & Saatchi, Ukraine for Milka, within the category: Confectionery, Snacks.

Ambient advertisement created by INNORED, South Korea for The North Face, within the category: Fashion.

Film advertisement created by La Chose, France for Securite Routiere, within the category: Public Interest, NGO.

Strategic Planning: Clarisse Lacarrau, Vianney Vaute Trafic : Coralie Chasset Film advertisement created by BETC, France for Canal+, within the category: Media.

Kaunas IFF is one of most appreciated film festivals in Lithuania. This year the main message of the festival invites the viewer to become a better person at least for a short time – till the film ends. Film advertisement created by Y&R, Lithuania for Kaunas International Film Festival, within the category: Recreation, Leisure.

Film advertisement created by McCann, Australia for Metro Trains, within the category: Transport.

Film advertisement created by Wieden + Kennedy, United Kingdom for Hudl, within the category: Electronics, Technology.

Film advertisement created by BBDO, United States for National Geographic, within the category: Media.

Film advertisement created by Wieden + Kennedy, United States for KFC, within the category: Gaming.

Film advertisement created by BBDO, United States for Sutter Health, within the category: Professional Services.

Digital advertisement created by Civilization, China for Levi's, within the category: Fashion.

Digital advertisement created by Ogilvy, Brazil for Rio 2016, within the category: Recreation, Leisure.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Film advertisement created by McCann, Canada for Dukoral, within the category: Pharmaceutical.

Film advertisement created by Hunt Adkins, United States for iWireless, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Renaloo, within the category: Public Interest, NGO.

Digital advertisement created by Lowe, India for Lifebuoy, within the category: Health.

California’s Monterey County gets pushed to get healthy. Or at least, healthier. An integrated TV, digital, ambient, print and transit campaign touts kale, soccer, hiking and the gym—and disses donuts—while it also serves as the launch campaign for the newly formed, nonprofit Montage Health, Monterey, Calif. The work is advertising agency School of Thought’s first for the newly formed client. The business goal is simply to create awareness for the new health association, which offers health insurance, clinic and home care, wellness/fitness centers, and also includes the county’s largest hospital. As a non-profit, though, the community goal is equally important, and that is to improve the county’s overall health. Monterey county was recently named California’s 22nd healthiest, and the campaign comes as a call to “do better.” Three TV :30s appear on all networks during prime time and feature programming. As a sequence, the spots issue the health challenge (“Plant a Flag”), empathize with the hard choices people need to make (“All In”), and show their progress, as well as a few setbacks (“We Got This”). Each also runs online, along with a fourth video (“New Energy”) focusing on one soccer hopeful who will not be competing in the World Cup. The campaign tagline is “We are Montage Health. And we got this.” Additionally, ambient advertising will turn up at races and hiking trails, congratulating those who push their bodies, and at produce markets, congratulating those who reach for the greens. Full pages in all five local newspapers stress the need for a good food and exercise. And a busside ad appearing on all county lines may startle those drivers of a certain compact who enjoy a donut on the go. Film advertisement created by School of Thought, United States for Montage Health, within the category: Health.

GAIA turns 25 this year. Through all these years, full of passion and fighting spirit, they have steadfastly stood up for animal rights and welfare in countless ways. And that hasn’t changed, but now it’s being expressed in a different way: with more emotion. Film advertisement created by Flexus, Belgium for GAIA, within the category: Public Interest, NGO.