In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by Armando Testa, Italy for Golden Lady, within the category: Fashion.

Film advertisement created by Droga5, United States for Motorola, within the category: Electronics, Technology.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

Integrated advertisement created by McCann, United Arab Emirates for Chevrolet, within the category: Automotive.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.

Film advertisement created by BBDO, United States for American Family Insurance, within the category: Finance.

Experiential advertisement created by Havas, Switzerland for SPCA, within the category: Public Interest, NGO.

Film advertisement created by Drake Cooper, United States for Don't Fail Idaho, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Sony, within the category: Electronics, Technology.

Digital advertisement created by Arnold, United States for Boston Bruins, within the category: Recreation, Leisure.

Ambient advertisement created by McCann, Spain for Syrmo, within the category: Electronics, Technology.

Film advertisement created by FCB, United States for Rescue Food, within the category: Public Interest, NGO.

Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive. Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Juventus in collaboration with We Are Social Milan are to mark International Day for the Elimination of Violence Against Women by creating ‘Don’t Sit and Watch’ – a campaign which involved turning one in three seats in the Allianz Stadium orange, representing the one in three women who endure violence in their lifetime – to inspire people to take positive action to end violence against women. Film advertisement created by We Are Social, United Kingdom for Juventus, within the category: Public Interest, NGO.

IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will turn to a prestigious tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best pieces of work and to challenge each other in this fair fight. «Creativity Wins» – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realisation, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life. Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland. Film advertisement created by AIDA, Belarus for White Square, within the category: Professional Services.

Film advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

You can help and participate in the UN75 initiative. Visit www.un.org/UN75 and tell us what you think. It’s the largest, most inclusive discussion in 2020 around the role of global cooperation to build a better future for all. Intended to engage constituencies across borders, sectors and generations, the UN75 team is collaborating with a wide multi-sector network, including the UN Resident Coordinators, for a diverse and global reach, and for dialogues to be convened in every country of the world. In this global listening exercise with an emphasis on youth and groups not already engaged with the UN, the UN75 initiative aims to better understand expectations of international cooperation in light of pressing global challenges. The views and ideas that are generated will be presented, by the Secretary-General, to world leaders and senior UN officials on September 21, 2020, at a high-level event to mark the 75th anniversary. Content advertisement created by Vox Creative, United States for United Nations, within the category: Public Interest, NGO.

Film advertisement created by Young & Laramore, United States for Pet Supplies Plus, within the category: Pets.

Audio advertisement created by Havas, Brazil for Citroën, within the category: Automotive.