Film advertisement created by BBDO, Canada for Right To Play, within the category: Public Interest, NGO.

This winter, the people of Zurich hardly ever saw the sun. This is why Davos Klosters brought the sun from the mountains to the city. A VR experience teleported passersby to Davos Klosters, where they met former Miss Switzerland and Davos regular Dominique Rinderknecht on a chairlift, skied down the slopes and had a drink at the famous "Jatzhütte". In order to stimulate all the senses, the wind, sun and even the smell of Fondue were simulated with a fan, a heater and, well, Fondue. And at the end, even Miss Switzerland became real. Experiential advertisement created by Bandara, Switzerland for Davos, within the category: Hospitality, Tourism.

The advertisement, created by creative agency Ekstasy Films (www.ekstasy.com), is a 30-second film entitled Say ‘yes’ with SumUp which sees customers asking the question “You take card?” of a number of merchants, from a roadside cafe, to a tattoo parlour, to a studio practicing ‘goat yoga’. Film advertisement created by Ekstasy, United Kingdom for Sumup, within the category: Finance.

Film advertisement created by The Vault, United States for ESPN, within the category: Media.

Film advertisement created by Ogilvy, Argentina for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Composer / Songwriter / Player: Simon DaviesEditor : Ultraschmooze Direct advertisement created by Havas, France for Havas, within the category: Agency Self-Promo.

Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Film advertisement created by BBH, India for Magnum, within the category: Food.

Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action. Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Station X, Canada for YMCA, within the category: Public Interest, NGO.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for EL AL, within the category: Transport.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.