Digital advertisement created by Swing Swing, United States for Camper, within the category: Fashion.

Film advertisement created by BBH, India for Magnum, within the category: Food.

Film advertisement created by Droga5, United Kingdom for Bulk Powders, within the category: Health.

Film advertisement created by Altmann + Pacreau, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

Film advertisement created by Serviceplan, France for Cash Converters, within the category: Finance.

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action. Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

Audio advertisement created by Lg2, Canada for Farnham Ale & Lager, within the category: Alcoholic Drinks.

Film advertisement created by Station X, Canada for YMCA, within the category: Public Interest, NGO.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

Digital advertisement created by McCann, Israel for EL AL, within the category: Transport.

Film advertisement created by 4creative, United Kingdom for Channel 4, within the category: Media.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem. Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Film advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

In China, the idea of its citizens freely expressing themselves is not something that is openly encouraged or promoted. In fact, you could be arrested for speaking your mind. So when adidas Originals wanted to launch a new brand campaign, they knew they had a major challenge. The brand's core essence is all about being individual and expressing your originality, which is the opposite of China's social beliefs. The campaign called #thisisme is an unprecedented platform that encourages local Chinese people to truly express who they are and to embrace what makes them unique, no matter what anyone says. Film advertisement created by TBWA, China for Adidas, within the category: Fashion.

Film advertisement created by Armando Testa, Italy for Golden Lady, within the category: Fashion.

Film advertisement created by Droga5, United States for Motorola, within the category: Electronics, Technology.

In order to draw attention to the large deforestations of fir trees around Christmas, a renowned Romanian Choir interpreted a modified version of "Oh, Christmas Tree". The famous carol was rewritten in tone with the reality of cut-down forests in Romania and was interpreted during their Extraordinary Carol Concerts, inside a full-house Romanian Athenaeum. Content advertisement created by Friends, Romania for Fundația Conservation Carpathia, within the category: Public Interest, NGO.

Film advertisement created by H-Paris, France for Citroën, within the category: Automotive.