Direct advertisement created by VML, United States for Kashi, within the category: Confectionery, Snacks.

Film advertisement created by Republika, Macedonia for Government of Macedonia, within the category: Public Interest, NGO.

Film advertisement created by Science & Sunshine, United Arab Emirates for The Modist, within the category: Fashion.

Ambient advertisement created by BBDO, Ukraine for Chernigivske, within the category: Alcoholic Drinks.

February 8th marks the beginning of the Chinese New Year, with millions of people around the world coming together to celebrate the Chinese Year of the Monkey. But this year, with momentum building to finally stop the illegal ivory trade and end the years-long poaching war on elephants, WildAid is calling on the world to help make 2016 the first ever Year of the Elephant. Digital advertisement created by Grey, United Kingdom for WildAid, within the category: Public Interest, NGO.

Too often our decisions are ruled by our emotions, which can lead to some undesirable results. But at Prudential Investment Managers we apply an objective lens to decision-making and consistently keep doing the right things right. Audio advertisement created by Lowe, South Africa for Prudential, within the category: Finance.

Film advertisement created by BBDO, United States for California Coastal Commission, within the category: Public Interest, NGO.

Film advertisement created by Hello World, South Africa for Beechies, within the category: Confectionery, Snacks.

Game world is now discussing the most expected EA shooter release, dreaming about the great squad assembling and taking part in the most hard fought battles of the World War I. Electonic Arts in collaboration with Yandex.Taxi service and help of creative digital agency WNM.Digital produced an outstanding project (promo campaign) for Battlefield 1 in Russia. All “Battlefield” equipment was installed in 10 Ford Galaxy cars, which were reconstructed into special “gamecars”. Large screen monitor, a subdued lighting, powerful acoustics with subwoofer in trunk and a gamepad — car interior turned into snug and groovy show-room with an awesome game-space. “Battletaxi” randomly take orders and are an absolute jack-pot for taxi users. BattleTaxi passed the strength test by popular bloger Anton Logvinov Content advertisement created by WNM.Digital, Russia for Battlefield, within the category: Gaming.

Film advertisement created by TMW, United Kingdom for John Lewis of Hungerford, within the category: House, Garden.

Film advertisement created by McCann, United States for New York Lottery, within the category: Gambling.

Digital advertisement created by Saatchi & Saatchi, Israel for The Aguda, within the category: Public Interest, NGO.

Animation video for Higher School of Economics. Film advertisement created by Svetly Story, Russia for Higher School of Economics, within the category: Education.

Clickbait has a negative association, tricking people into clicking on wild and crazy stories or images. In this unique campaign, Big Brothers Big Sisters of Tampa Bay is using it in a positive way to surprise people and grab their attention. The initiative enlists the help of the often ridiculed, wacko ‘Florida Man’ himself, by letting him do what he does best: bring the crazy. When eager users click, to have another laugh at the Florida Man’s expense, they are instead surprised with a rewarding mentorship experience. The initiative piggybacks on actual trending Florida Man headlines, to leak equally outrageous Florida Man headlines created by 22squared. The message is also being pushed out organically with replies in the comments of actual trending Florida Man stories across social media. 22squared is using donated native content to specifically geo-target Tampa area men. Digital advertisement created by 22squared, United States for Big Brothers Big Sisters, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Belgium for Hello bank!, within the category: Finance.

There is no right or wrong way to play Baseball. Just let’s make sure kids keep playing like kids. Let them keep putting an accent on Béisbol. Film advertisement created by Latinworks, United States for MLB, within the category: Sports.

Film advertisement created by RK Venture, United States for New Mexico Department of Transportation, within the category: Public Interest, NGO.