Commonwealth’s South America Business Director: Martin Ortells Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity. We started with a deep analysis of people’s main worries regarding food quality. As a conclusion, we identified two key insights: 1. “Fast food chicken is not chicken but rushed chicken pasta." Other competitors’ chicken hamburgers and nuggets have generated negative ideas that directly affects our product. 2. “All pictures from the adds are modified. They are not real." People know the visual codes in ads and assume that what they see is fake. The conclusion was that one of the most effective paths to communicate quality and authenticity was proving it scientifically. We contacted specialists so that they could take radiographs of the different parts of KFC fried chicken. We documented the process and we turned these diagnostic tests into communication pieces, using the billboards as light boxes. Outdoor advertisement created by PS21, Spain for KFC, within the category: Food.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Film advertisement created by Ogilvy, India for Cadbury, within the category: Confectionery, Snacks.

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans... Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Digital advertisement created by Brad, Canada for Together Against Bullying, within the category: Public Interest, NGO.

Ambient advertisement created by VML, Argentina for Driver's School, within the category: Education.

Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians' futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

Ambient advertisement created by Taxi, Canada for Taxi, within the category: Agency Self-Promo.

Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.

In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks. Outdoor advertisement created by O'Leary and Partners, United States for Wetzel's Pretzels, within the category: Food.

Society of Grownups is a learning initiative created by MassMutual to help people through the challenges and changes in life that no one likes to talk about -- the hard parts of adulthood that everyone assumes everyone else has figured out. Digital advertisement created by The Fantastical, United States for Society of Grownups, within the category: Education.

Film advertisement created by Ogilvy, India for Sprite, within the category: Non-Alcoholic Drinks.

Because Docusol helps babies fill their nappies, we created an ‘unhappy nappy’ looking for the thing he wants most in life - to be filled with poo! Film advertisement created by McCann, United Kingdom for Docusol, within the category: Pharmaceutical.

Film advertisement created by Biborg, France for Anno 1800, within the category: Gaming.

Digital advertisement created by BBDO, Argentina for Tarjeta Naranja, within the category: Finance.