Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Integrated advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

Film advertisement created by Wieden + Kennedy, Netherlands for EA Games, within the category: Gaming.

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

Audio advertisement created by Saatchi & Saatchi, Israel for Coffee Shot, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Interone, Germany for Horror Channel, within the category: Media.

Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Israel for Direct Insurance, within the category: Finance.

Film advertisement created by Mazda Amiryar Design, Canada for NHL, within the category: Recreation, Leisure.

Film advertisement created by The Marketing Arm, United States for Snickers, within the category: Confectionery, Snacks.

The ambition is to inspire millions of children worldwide to see their home planet from a different perspective: from outer space. Inspired by the ‘overview effect’ – a major shift in perspective that astronauts have reported as showing the beauty and fragility of our earth – SPACEBUZZ is a non-profit mission to create ambassadors of Planet Earth that will help to protect our planet for future generations. It does this through a conceptual educational program that aims to mimic a real astronaut’s experience of going into space. The program – undergoing a research partnership with Tilburg University, The Netherlands – consists of a three-part mission structure supported with hands-on learning and a digital platform. As the ultimate part of the educational program, children are taken on a custom-engineered rocket that ‘launches’ into space, with a guided VR tour by ‘Flight Commander; and ESA Astronaut Andre Kuipers. On a low-orbit flyover of the earth, Kuipers points out the world’s natural wonders and inspires children to think differently about the earth, in order to inspire a generation that will aim to protect Planet Earth at all costs. The SPACEBUZZ education program and rocket were created in only 18 months, supported by private funding along with the scientific research partnership with Tilburg University to study the effects of VR in education. The VR simulation is preceded by a pre-mission and post-mission educational program, analogous to that of an actual astronaut. Following the pre-mission training program, children prepare themselves for the arrival of a rocket ship vehicle which virtually launches them into space. A post-mission program allows children to tell their astronaut story and share their experiences with friends and family.

The first ever start-up who’s employees will go to all your meetings in your place, in all 43 destinations nationwide where Widerøe is flying, leaving you more free time. On www.norwegianmeetingservices.no, you can book a person to go to your meeting in your place, a time and a place. The website allows you to specify the type of meeting from among countless alternatives: from strategy conferences, to sales meetings to parent-teacher evenings or quiet dinners for two. And it doesn’t stop here: you can also state the details of your personality, food allergies, preferred drinks and meeting behaviours of the person you are meeting. After everything is completed, the most important part follows: Norwegian Meeting Services handpicks the meeting “stand-in” who best suits the client’s needs. Digital advertisement created by McCann, Norway for Widerøe, within the category: Transport.

Film advertisement created by PP+K, United States for Bright House Networks, within the category: Electronics, Technology.

Film advertisement created by Bailey Lauerman, United States for Panda Express, within the category: Food.

CONTEXT: Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only. IDEA: Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback. EXECUTION: As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.

Series of content focusing on the passion and rivalry that football brings out in so many. Featuring real fans, the first episode launched on Thursday 5th March ahead of the highly anticipated Manchester derby. It sees two rival fan groups - Manchester United and Manchester City - pitted against each other in a penalty shoot-out. Hosted by the established and hilarious social media influencers, Yung Filly and Chunkz, the two fan groups face twists and turns as they each take a shot at goal. The losers are also subject to a little on-camera humiliation with a penalty forfeit. Running on the BBC Sport YouTube channel, three more episodes will appear ahead of the Premiership’s other hotly contested derby matches including Everton v Liverpool, Manchester City v Liverpool and the big London derby of Spurs v Arsenal. In each episode, Yung Filly and Chunkz host the rival fans of each match, peppered with chaos and humour. The content will also be broadcast on MOTDx, Match of the Day’s spin-off show, with Yung Filly appearing as a guest. MOTDx airs on Thursday evenings on BBC Two. Content advertisement created by Rapp, United Kingdom for BBC Sport, within the category: Media.

Mick Jagger introduces the Monty Python Live (mostly) Press Conference.

Brand Invention Agency Humanaut has created a long-form video for new client Perception Kayaks that exposes the murky world of cheap kayak knockoffs, or “yakoffs.” A send-up of low-budget instructional videos, the digital campaign teaches people how to spot the difference between inferior-quality imitators and real Perception Kayaks. It’s all in an effort to make sure no one ever gets “yakked off.” Kayaking is a rapidly growing sport, and it’s attracted numerous me-too manufacturers that are trying to make a quick buck. This trend is causing first-time buyers to fall victim to cheaply made kayaks and cheap price points, available at superstore retailers. Perception, on the other hand, has been a leader in the kayak market for more than 40 years, making kayaks in the US in Greenville, South Carolina. The humorous, three-minute instructional video uses victim’s testimonials, re-enyakments, undercover footage and more to tell cautionary tales of what can happen if you end up in a yakoff. “I was out buying some toilet paper and I saw a kayak for $199,” one subject recalls in the video. “I thought, ‘Kayaks should not be that cheap. I was right.” Humanaut did what they do best,” said Todd King, VP of Marketing. “They helped us find the cultural tension within our category and delivered important information in a highly technical category where mis-information abounds. All while being entertaining and very funny.” The work launched on YouTube with banners and a landing page that dives further into spotting the signs. Film advertisement created by Humanaut, United States for Perception Kayaks, within the category: Sports.