The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest. Result in only one month: • 39.393 sample requests • 244.108 page views • 2.515 app downloads And after 2 months: • One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox. Digital advertisement created by Ogilvy, Portugal for Nescafe, within the category: Non-Alcoholic Drinks.

Director of Digital Strategy + Innovation: Kevin Skobac Digital advertisement created by SS+K, United States for E*TRADE, within the category: Finance.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion. See second ad above for the conclusion. Film advertisement created by Brunner, United States for 84 Lumber, within the category: Professional Services.

Film advertisement created by TBWA, South Africa for Uni-ball, within the category: Office Equipment.

Film advertisement created by Doner, United States for Core Power, within the category: Non-Alcoholic Drinks.

Film advertisement created by ADK, India for Manforce, within the category: Health.

Outdoor advertisement created by FCB, Canada for Canadian Women’s Shelter, within the category: Public Interest, NGO.

Skin cancer is easy to avoid and detect. Still, every 54 minutes someone dies from it, because we forget to check our skin. But we do check our Facebook timeline. Constantly. So BBDO developed Skin Memories. Patches, distributed through all Belgian pharmacies. People can get a free patch, put it on a skin mark, take a picture and post it on Facebook. Facebook Memories will automatically show them the same picture again. Year after year. In public or private. Remembering them to check their skin and helping them to measure the growth and evolution of their skin marks. In addition, the #SkinMemories posts themselves will contribute to a strong awareness effect and behavior change. Integrated advertisement created by BBDO, Belgium for Euromelanoma Foundation, within the category: Health.

Audio advertisement created by Wax, Canada for Mitchell Eye Centre, within the category: Health.

Minnesota is full of hidden (and not so hidden treasures) - to celebrate that, the Minnesota Lottery highlighted three different locations that show some of those treasures and the people (or in this case, gnomes) who bring them to life. They have a life of their own, those gnomes. #OnlyinMN Film advertisement created by Periscope, United States for Minnesota State Lottery, within the category: Gambling.

Foodsniffer is revolutionary device helping to decide whether meat, poultry or fish is fresh and still suitable for consumption. Because food poisoning sucks in a hard way. Which is kind of soft actually. Digital advertisement created by McCann, Lithuania for Foodsniffer, within the category: Electronics, Technology.

Film advertisement created by Serviceplan, United Arab Emirates for BMW, within the category: Automotive.

Integrated advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

BBDO Guerrero developed a campaign for Snickers that saw the brand hijack the World Cup finals with the Wrong World Finals. On July 15, the world tuned into the biggest sport event of the year. Snickers wanted to join the celebration but if you aren’t an official sponsor, you can’t mention “World Cup”. So instead, Snickers launched The Wrong World Finals; a social media campaign that features all the matches you might confuse with the big one—a mistake likely made when you are hungry. The campaign launched with a series of posters on social media and was brought to life offline in crowded sports bars around the country. So whether you were #TeamFrance or #TeamCroatia, Snickers made sure you weren’t #TeamHungry. Digital advertisement created by BBDO, Philippines for Snickers, within the category: Confectionery, Snacks.

Film advertisement created by Bensimon Byrne, Canada for Tennis Canada, within the category: Education.

THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world. Digital advertisement created by NYU, United States for ADT, within the category: Professional Services.

Audio advertisement created by Saatchi & Saatchi, Israel for Coffee Shot, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Interone, Germany for Horror Channel, within the category: Media.

Film advertisement created by McCann, United Kingdom for Subway, within the category: Food.