In a current athmosphere where sexist and sexual assaults are massively denounced by more and more women (#MeToo), French start-up HandsAway pursues the struggle started 18 months ago by releasing a video to make its voice heard against sexual harassment. Gender-based street harassment, sexually explicit content, sexist remarks, stalking, flashing and assault has become pretty familiar in our streets. This video gives voice to women who describe in their words the ordinary violence of daily life. We can hear echo of their voices while the images speak from themselves… This film was made using real women’s stories. This campaign by TBWA\Paris aims to point out the banalization of sexist and/or sexual language and gestures against women everyday. Film advertisement created by TBWA, France for HandsAway, within the category: Public Interest, NGO.

In Saudi, Domino’s Pizza has more locations, more vehicles, and more employees. That is why Dominos is bigger. And during holidays, the little guys can’t wait to get their presents from the big guys. We why not surprise them and put a smile on their face. So we sent them a gift along with a letter of appreciation for their efforts. For the ones who dedicated many days to plan and think. The ones who learned how to prepare and create. The ones who experimented with different types of dough and cheese. And the ones who squared the triangles, and turned them into pastries and pies. And the ones who keep trying after they keep failing. And the ones who consider it an art, a passion, or even a mere hobby. And for those who work during Eid, and are homesick, we want to thank you for your struggle and wish you a happy Eid. Direct advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

Film advertisement created by CHI & Partners, United Kingdom for The Prince's Trust, within the category: Public Interest, NGO.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Film advertisement created by McCann, France for Aoste, within the category: Food.

Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste. As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner. The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy. Digital advertisement created by Waste, United Kingdom for Supercell, within the category: Gaming.

Film advertisement created by Duncan/Channon, United States for Hard Rock Cafe, within the category: Food.

Ambient advertisement created by King James, South Africa for kulula.com, within the category: Transport.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing. For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought. Experiential advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Film advertisement created by BBDO, France for Masterkoo, within the category: Retail Services.

Digital advertisement created by Space150, United States for Be The Match, within the category: Public Interest, NGO.

Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

To overemphasize the fact that serving frozen chicken is an absolute no go for Popeyes, the brand distributed during a day a product that doesn’t make any sense for the tastebuds: a chicken flavored ice cream! Experiential advertisement created by Hungry and Foolish, France for Popeyes, within the category: Food.