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The journey
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WVA
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Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion. See second ad above for the conclusion. Film advertisement created by Brunner, United States for 84 Lumber, within the category: Professional Services.
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