The Unseen Ad

O2 launched campaign to show their customers, how are they missing the experience of 4G LTE network, if their phones are not set right. To demonstrate it, they came up with main tv ad, which was showing the difference between fully coloured underwater world and black & white animated world. The 4G LTE network represented the change of experience between these two worlds. Our goal was to bring the similar experience to their flagship store. To interact with customers in POS and start a discussion with them about the experience of 4G LTE network. Film advertisement created by Elite Solutions, Slovakia for O2, within the category: Electronics, Technology.