The World’s Smallest Press Release is an idea to investigate the roles of the press release in this mature society. Discussing the tone and manner of elements such as the title, composition, and timing of the press release is critical. Nevertheless, there is no progress if we fail to question the very concept of the press release and to continue redefining it. What we are creating is something that associates closely with the feelings that need to be conveyed. Whether it is befitting to call that a press release is another matter.

Film advertisement created by TBWA, United Kingdom for Harrods, within the category: Retail Services.

Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

Film advertisement created by M&C Saatchi, Australia for Wotif, within the category: Professional Services.

Film advertisement created by AbbaSez, United States for Frontier Airlines, within the category: Transport.

Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. Film advertisement created by La Chose, France for Road Safety, within the category: Public Interest, NGO.

The Crime Stoppers Ball is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials. With so many of the city’s crime fighting elite occupied at the event, it would be “The Perfect Night to Crime.” Film advertisement created by DDB, Canada for Toronto Crime Stoppers, within the category: Public Interest, NGO.

Film advertisement created by Boys and Girls, Ireland for Three, within the category: Electronics, Technology.

On Veterans Day, we celebrate the precious gift that Veterans have given to our country in service. But we don’t always recognize the value they give to our communities long after their military service is over -- as business owners, coaches, teachers, farmers, and volunteers. To honor this lifetime of dedication, Veterans United Home Loans is launching a new campaign, #ThanksToVeterans, developed to recognize both the legacy and continued service of Veterans in communities across the country. To celebrate, Veterans United is giving 11 homes to 11 Veterans, all paid in full and owned solely by these exceptional Veterans, unlocking the happiness and stability that comes with homeownership. Film advertisement created by Performance Art, United States for Veterans United Home Loans, within the category: Finance.

Film advertisement created by JWT, United Kingdom for Berocca, within the category: Pharmaceutical.

Film advertisement created by HY Connect, United States for American Academy of Dermatology, within the category: Public Interest, NGO.

Film advertisement created by Grey, Australia for Googong, within the category: House, Garden.

Film advertisement created by Publicis, France for Respect Zone, within the category: Public Interest, NGO.

Film advertisement created by MullenLowe Group, United Kingdom for NHS, within the category: Health.

Film advertisement created by McCann, Israel for Shorashim Group, within the category: Public Interest, NGO.

Experiential advertisement created by NBS, Brazil for Clin Kids, within the category: Health.

We revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it. Ambient advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Street Musician's Day (Gatvės Muzikos Diena) is an annual music event which was initiated by Lithuanian musician and actor Andrius Mamontovas. Anyone, who plays any instrument, no matter whether one can play several chords or are professional musicians, may become a participant of the festival. To show that anyone can play any instrument and anyone is welcome no matter how good he/she is, we made this experiment and played music with hair. A material that looks impossible to play with at first glance.

URL: www.facebook.com/onceagainbangalore Brief: Once Again is a Bangalore-based NGO that follows a unique model where it accepts donations only in the form of old items, not money. and tagged ‘Once Again’ to things worth donating – shoes, toys, clothes, furniture, books, etc. When the friend received the notification of the tagged picture, It gained visibility on social media, received prominent coverage in leading media publications and went on to become Bangalore’s biggest tagging drive. It collects items people don’t use anymore, sells them at a minimal price to the underprivileged and uses this money for the empowerment of their community – supporting a crèche for their children, providing vocational training to women and computer training to young adults. The brief was to make the NGO recognizable and maximize donations to support its activities. The challenge was to accomplish this with no budgets in hand. Strategy: We noticed that the youth were passionate about making a difference to their surroundings, but saw charity as a boring, guilt-driven moral obligation. We used Facebook – a place where they hang out everyday - to involve them in this cause, by making the act of donating fun and engaging. Creative Execution: We created The Tagging Drive, an online donation drive on Facebook. We started with a team of Facebook volunteers, who revisited their friends’ old pictures curiosity prompted them to click on it. It led them to the Once Again Facebook page where they read the message, “You’ve been tagged to remind you that someone, somewhere needs your old stuff more than you. Please donate.” The page also invited them to become Facebook volunteers and spread the word by tagging their friends. The Results: The tags created curiosity and thousands were directed to the Once Again page. The campaign went viral with friends tagging friends. In a matter of a few months, thousands of pictures were tagged and several donation drives initiated. Once Again collected over ten thousand items for sale at their thrift shop, giving the underprivileged an access to goods they couldn’t afford otherwise. The monies generated from the sale of these goods increased by 462%, which is being recycled to support its activities. And it all started with a tag. Production: Foxfilms.in Digital advertisement created by Ogilvy, India for Once Again, within the category: Public Interest, NGO.