Ambient advertisement created by The Integer Group, United States for Kellogg's, within the category: Food.

February 14th can be awfully cold when the only thing you’re spooning is a gallon of triple-chocolate-chunk ice cream. This Valentine’s Day, warm your heart with the healing power of sweet destruction. Introducing Shred Your Ex — scientifically engineered to help you get over your ex while turning the sorrow of your romantic past into healing warmth for real life baby animals. That’s right. All shreds are donated to a local animal shelter, Paws4ever, and used as litter for recently spayed and neutered kittens recovering from surgery. So, don’t just delete painful digital memories. Destroy them. And rest easy knowing you’re helping adorable kittens poop in the process. Digital advertisement created by McKinney, United States for McKinney, within the category: Agency Self-Promo.

Film advertisement created by Serve Marketing, United States for United Way, within the category: Public Interest, NGO.

Film advertisement created by Publicis, United Kingdom for Morrisons, within the category: Retail Services.

Film advertisement created by Red Bee Media, United Kingdom for BBC, within the category: Media.

Film advertisement created by Wieden + Kennedy, United Kingdom for Babbel, within the category: Education.

Direct advertisement created by BBDO, Ukraine for Stella Artois, within the category: Alcoholic Drinks.

By hacking Kinect motion tracking software and combining it with audio production software, the V Motion Project created a tool that could transform the body's movements into music. Ambient advertisement created by BBDO, New Zealand for V Energy Drink, within the category: Non-Alcoholic Drinks.

Directors: Hans Hoj, Alexey Rojas Barroso, Daniel Ramos. Film advertisement created by McCann, Venezuela for DIRECTV, within the category: Media.

Robots are taking over the world, and Artificial Intelligence is taking giant leaps towards becoming more human-like than we ever thought possible. But there is one frontier it has yet to master—comedy. The truth is, nothing beats the real thing. For the launch of the 2017 Melbourne International Comedy Festival, we decided to play a little joke by creating the ‘world’s first A.I. comedian’—or so people thought. Experiential advertisement created by BBDO, Australia for Melbourne International Comedy Festival, within the category: Recreation, Leisure.

Refuge is marking 50 years of fighting domestic abuse in a new campaign created by BBH, which highlights the insidious ways technology is being used by abusers to monitor and control their partners, and how this makes the charity’s job more complex than ever. At the heart of the campaign is a 40-second film which, at first glance, appears to be promoting a new smartphone. But as the camera lingers on its elegant design and a voiceover details its features, things take a sinister turn. Maps in real time, we are told, can “keep you up to date with traffic in your area… and her movements”, while smart home features can be used to adjust the heating and lights “even when you’re not at home, so you can control her from wherever you are”. It ends by reminding us that as domestic abuse gets smarter, the job of Refuge gets harder, along with details of how to make a donation. Integrated advertisement created by BBH, United Kingdom for Refuge, within the category: Public Interest, NGO.

Digital advertisement created by Jung von Matt, Switzerland for Graubünden Tourism, within the category: Transport.

Film advertisement created by Lowe, Philippines for Manila Bulletin, within the category: Media.

When creating an advertising concept it often starts with a piece of paper and a pencil. With a good concept the idea comes to life and the magic starts. We used just basic tools for the animation, like paper, a pencil, a sharpener, an eraser, scissors, glue and a set square. When the sails of the Dutch windmill are turned, the whole scene comes to life. All elements pop up and the message ‘I WISH YOU CREATIVE HOLIDAYS’ appears. People can send the viral to their friends and can also download all graphics to get creative themselves. Digital advertisement created by van Santen Netwerk, Netherlands for van Santen Netwerk, within the category: Agency Self-Promo.

Ambient advertisement created by Tudo, Brazil for Itau, within the category: Finance.

Panama Tourism Authority wanted to boost the number of visitors from the U.S. and Canada. So new work by global marketing agency VML creates a challenge for people wanting to get off the beaten path. VML enlisted well-known filmmaker Vincent Urban to help engage potential travelers by asking, "Are you a tourist…or a trailblazer?" Panama is for the latter. The lush rainforests are for wanderers, the rugged mountains for explorers...and the forbidden islands for adventurers seeking the last vestiges of an untamed world. Panama is for a lot of people, but it’s...NOT FOR TOURISTS. Film advertisement created by VML, United States for Panama, within the category: Hospitality, Tourism.

Ambient advertisement created by Cosmos, Russia for Britannia Pub, within the category: Recreation, Leisure.

Film advertisement created by Ponce, Argentina for Rexona, within the category: Health.

Digital advertisement created by New Moment, Macedonia for Goverment of the Republic of Macedonia, within the category: Public Interest, NGO.