To encourage Bessies submissions, JWT created a spot that, at first glance, looks like the original Skittles lick-the-screen commercial we’ve all seen before (Also a previous Bessie’s winner). But, instead, it takes an interesting twist when BBDO’s ECD Carlos Moreno appears and, let’s just say, plays copycat… Digital advertisement created by JWT, Canada for The Bessies Award, within the category: Professional Services.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

When a standard poster just won’t do to grab the attention of college students, and convince them to get a flu shot. This interactive display was installed over four hours, with 148 tissue boxes, directing students to get a flu shot. What began with hesitation from students to take a tissue, turned into a fun, interactive, and memorable experiential exhibit, and drove traffic to Student Health Services.

With this Kryptonite lock, thiefs can't turn of your iPhone without your password. This gives you extra time to use Find My iPhone to get i back and make it more risky to be a thief. Advertising School: DMJX: Creative Communication, Copenhagen, Denmark Digital advertisement created by DMJX, Denmark for Kryptonite, within the category: Personal Accessories.

Film advertisement created by Mechanica, United States for Forcepoint, within the category: Professional Services.

Film advertisement created by BBDO, Argentina for Volkswagen, within the category: Automotive.

Direct advertisement created by Grey, Peru for Vida Mujer, within the category: Public Interest, NGO.

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft. As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail—including its distinctive 650-pound concrete reception bench and the staff’s favourite elevator-riding dog, Doug. And with large get-togethers still discouraged, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft. “Our location has been very important to us – we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here – from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor – have helped form who we are over the past 20 years.” The virtual recreation was made by Gamefruitpulp, a Toronto gamer and YouTuber who spent several years creating the ambitious Building Toronto Project, a 1:1 recreation of the city within Minecraft that includes instantly recognizable recreations of well-known buildings such as the Fairmont Royal York Hotel and the Flatiron Building. Agency leaders kept the Minecraft version of john st. under wraps until July 23 (the agency’s official opening date), when it opened its doors for a virtual get-together to celebrate the agency’s milestone anniversary. For some staff members who were hired during the pandemic, it was their first time seeing the agency “in person.” The online space was unveiled during the Friday Breakfast all-staff meeting and staff were then given the day to explore the space and explore various quests in teams. Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by Cerberus, United States for Fest Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Duval Guillaume, Belgium for Reborn to be Alive, within the category: Public Interest, NGO.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. Lots of people have credit union accounts but less and less are using them for day-to-day banking and borrowing, despite their status as a trusted community pillar and the ‘original peer-to-peer lender.’ The Credit ReUnion is an open invitation for any and all credit union members to come back, no matter how long it’s been. It began with a nationwide campaign to find and bring back one long-inactive member named Dan, before inviting the nation to reunite with their local credit union. But we didn’t stop there. During the week-long search outdoor ads began appearing up and down the country along with local guerrilla posters, complete with a hotline number anyone with information on Dan could call. Once we reunited Dan with his local credit union, it was time to turn our attention to the rest of Ireland. Film advertisement created by Target McConnells, Ireland for The Irish League of Credit Unions, within the category: Finance.

Digital advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by TRY, Norway for Norwegian Health Department, within the category: Public Interest, NGO.

Ambient advertisement created by SrBurns, Spain for SrBurns, within the category: Agency Self-Promo.

Advertising agency Cactus has created an animated TV campaign aimed at driving awareness and purchases of various Scratch products in the Colorado Lottery’s portfolio. Lottery ads tend to focus on a single product, but the point of “Something for Everyone” is to show there’s a Scratch game for everyone. The four 15-second spots showcase several games, such as Crossword, Bingo and Poker, and inform viewers that Scratch tickets sell at seven price points ranging from $1 to $50 and that prizes span from $50 to $3 million. The work primarily targets light Lottery players who have the most potential for increasing their spending on Scratch tickets. Many people, who don’t normally play the Lottery throughout the year, buy or receive tickets as gifts during the holiday season (November to January). This fact offers the Colorado Lottery a chance to remind infrequent players how much fun they had playing the games and purchasing tickets. Core players are a secondary target. The Colorado Lottery launches 40 to 45 unique games each year and has 24 games available at any given time for quick-match addicts, strategic thinkers, math lovers and casino fans. Film advertisement created by Cactus, United States for Colorado Lottery, within the category: Gambling.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Colorist: Dave Pickett Film advertisement created by Ames Scullin O'Haire, United States for Mitsubishi, within the category: Electronics, Technology.

A game designed to take back kids who switched teams. A parent can get his kid's team to lose, and his team to score all the goals. The game includes: Loudly cheering for one of the teams while the other barely gets some pitiful support. Bad players. Awful kicks. Inexplicable moves. Is the goal too small for you?. All kinds of annoying jokes. And goals they score against themselves will surely unleash your little one’s fury. The child will suffer the humiliation of supporting a small team. The frustration of being passed by like training cones. And the impotence of goals converted from every possible angle. Ending the battle with a historic number of goals That can change the story between a father and a son. More than a fixed match, it's a match that can't be fixed. Digital advertisement created by McCann, Argentina for TyC Sports, within the category: Gaming.

Ambient advertisement created by Conectart, Peru for Avansys, within the category: Education.