Film advertisement created by Dentsu, Thailand for Morinaga, within the category: Confectionery, Snacks.

Film advertisement created by McCann, Ireland for AA, within the category: Finance.

Film advertisement created by BBDO, United Kingdom for BT Mobile, within the category: Electronics, Technology.

Integrated advertisement created by Kinetic, China for Nike, within the category: Fashion.

Creative Director Sherrod Melvin Film advertisement created by Havas, United States for TD Ameritrade, within the category: Finance.

Film advertisement created by Grey, Singapore for Weber, within the category: House, Garden.

Film advertisement created by 180LA, United States for Unicef, within the category: Public Interest, NGO.

Digital advertisement created by Biborg, France for Ubisoft, within the category: Gaming.

Film advertisement created by Hard Work Club, Canada for Knix, within the category: Fashion.

Experiential advertisement created by TBWA, United States for The Recording Academy, within the category: Recreation, Leisure.

Film advertisement created by WTF, Argentina for Honda, within the category: Automotive.

Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Direct advertisement created by Gnc Publicidade, Brazil for China Taiwan Restaurant, within the category: Food.

Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Integrated advertisement created by Wunderman Thompson, Brazil for Google, within the categories: Electronics, Technology, Public Interest, NGO.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Ambient advertisement created by Perfect Fools, Sweden for Wyborowa, within the category: Alcoholic Drinks.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.