It’s not easy being a kid in the slums of Mumbai. Life is tough, parents often work day and night but barely make enough to put food on the table. On the other hand, the goons and slum lords seem to have all the time, money and respect a child could want. Unfortunately, without other role models, the criminals are who the children begin to look up to and school falls by the wayside. FCB Interface and Door Step School sought to give these impressionable kids new role models, and while doing so, get them to believe in education and making a better future for themselves. Streets in India are named after famous people but the slums of Mumbai are a maze of hundreds of narrow, crisscrossing streets, many without names. The campaign named streets in Mumbai’s Ambedkar Nagar slum, home of more than 2.4 million people, after the best academic performers in school. The children were celebrated in a road naming ceremony with the community and celebrities in attendance. Ambient advertisement created by FCB, India for Door Step School, within the category: Education.

Audio advertisement created by Atomic, Ireland for Cornetto, within the category: Food.

Film advertisement created by 22squared, United States for Shoe Carnival, within the category: Retail Services.

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential. The launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer Ivry Lider. Executive Creative Director / Deputy CEO:Yoram Levi Digital advertisement created by Saatchi & Saatchi, Israel for American Express, within the category: Finance.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Ambient advertisement created by INNORED, South Korea for Reebok, within the category: Fashion.

Film advertisement created by VCCP, United Kingdom for GoDaddy, within the category: Electronics, Technology.

Digital advertisement created by School of Thought, United States for San Francisco Department of the Environment, within the category: Public Interest, NGO.

We spend so much time on our phones. What if it could save our lives? The most common sign of strokes are micro changes to the face. Catching them early can save your life. Apple will catch these changes using facial recognition technology in the iPhone X's front-facing camera. Digital advertisement created by Miami Ad School, Canada for Apple, within the category: Electronics, Technology.

Film advertisement created by BMF, Australia for Whitelion, within the category: Public Interest, NGO.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

Digital advertisement created by Lg2, Canada for Tourism Montreal, within the category: Hospitality, Tourism.

Throw away the beer goggles and sign up to Dryathlon this January. No alcohol. To raise money for Cancer Research UK. To help beat cancer sooner.

The #MakeYourMove Film Series contains three diverse stories of love. These films explore the barriers we think hinders us from getting closer—discrimination, social judgement, emotional baggage. And through these stories we reveal the biggest barrier that ties them all together—self-doubt—and how we can fight through it. Film advertisement created by MullenLowe Group, Philippines for Closeup, within the category: Beauty.

Film advertisement created by Havas, United Kingdom for Citroën, within the category: Automotive.

Film advertisement created by Havas, United Kingdom for Three Fold, within the category: Alcoholic Drinks.

Audio advertisement created by Publicis, Venezuela for Asociación Civil Voluntarios por los animales, within the category: Public Interest, NGO.

Film advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Pharmaceutical.

In a world where everyone is constantly on the go, have you ever stopped to wonder – Everybody will notice but no one will know? We stopped for a second to share with everyone our #DirtyLittleSecret. It’s our quickie, our constant affair, our booty call – BBLUNT’s Back To Life Dry Shampoo! Digital advertisement created by Schbang, India for BBLUNT, within the category: Beauty.

Film advertisement created by Cossette, Canada for Canadian Olympic Committee, within the category: Public Interest, NGO.