Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.

Integrated advertisement created by Wunderman Thompson, Brazil for Google, within the categories: Electronics, Technology, Public Interest, NGO.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Santo, United Kingdom for Diesel, within the category: Fashion.

Ambient advertisement created by Perfect Fools, Sweden for Wyborowa, within the category: Alcoholic Drinks.

Volkswagen used YouTube’s resources and technology, which are part of users’ everyday life, in a simple and straightforward way to show the difference its innovations make in people’s lives. The film shows a man walking on the streets and inviting you to see how good it would be if the future could be predicted. For that all you need to do is place the mouse on YouTube’s play bar at the point he specifies. When that is done, you can see a frame of the film that hasn’t happened yet. In it we see a strange scene that has nothing to do with the rest: a biker in free fall. A few seconds later, he carries on walking and steps to the side. Then we see the biker from the frame fall right next to him and standing up very fast. He cleans the dust of his jacket. Our man ends by saying this is how Side Assist works: a feature that avoids accidents by showing other vehicles when they are in the side mirror’s blind spot. http://www.youtube.com/watch?v=eX5z8D36dLM Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by BBH, Singapore for Samsung, within the category: Electronics, Technology.

Integrated advertisement created by Talent, Brazil for Go Outside Magazine, within the category: Media.

This year, for its new brand campaign, Transavia airlines and Uber are teaming up to create Uber Escape, an innovative alternative, proving the accessibility of travel. How does it work ? Just use the Uber app normally. Select UberEscape like you select UberX or UberPool and find out real-time last minute flights from the nearest airport. For the price of the Uber Trip, the Transavia Flight is included. From March 13th to March 17th in Paris, Nantes and Lyon. This service takes you instantly on holiday from your current position to a Transavia destination such as Barcelona, ​​Lisbon, Vienna, Porto, London, Amsterdam. Ambient advertisement created by Les Gaulois, France for Transavia Airlines, within the category: Transport.

Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies. Digital advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Film advertisement created by McCann, Chile for Nido, within the category: Non-Alcoholic Drinks.

Direct advertisement created by pasdepubmerci, France for Leocare, within the category: Finance.

Mistress's in-house production company, Bastard, just released this nationwide television spot for Monster's NOS Energy Drink, called "Human Horsepower". NOS has always been a no-nonsense brand for those who take life head-on. This premise has been brought to life with incredible special effects and an insane stunt pitting the raw power of man versus machine. Specializing in projects for modern media—from online to TV to social and more—Bastard is the LA-based creative agency's full-service production arm. Film advertisement created by Mistress, United States for NOS Energy Drink, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Host, Australia for Air New Zealand, within the category: Transport.

Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Content advertisement created by JWT, Egypt for DHL, within the category: Professional Services.

Film advertisement created by The&Partnership, United Kingdom for Lexus, within the category: Automotive.