Film advertisement created by GMP, Romania for TVR, within the category: Media.

Digital advertisement created by McGarrah Jessee, United States for Frost, within the category: Finance.

Film advertisement created by Havas, United Kingdom for Jurys Inn, within the category: Hospitality, Tourism.

Islanded with Beats: Beats, a beverage brand of Ambev, made the first reality show in the history of Instagram in Brazil. “Islanded with Beats”, a partnership with the agency WMcCann and Endemol Shine Brasil, was led by Brazilian pop star Anitta (52.2 million followers) and ten of her friends (influencers), who participated in competitions and challenges. The reality show was broadcast live on Beats' Instagram, using all formats to stimulate an unprecedented interaction between islanded influencers and Beats fans. The brand also used Twitter to increase interaction and YouTube to broadcast a two-hour show, also live. The result was surprising. In just 72 hours, the brand got 1.3 million new followers, soaring from 200 thousand to 1.5 million. The first episode alone reached 2 million views in 12 hours, organically. In total, there were 3 days of live coverage, showing everything that was happening on the island, divided into 5 episodes. Together, the episodes reached 10 million views, were 4x on Twitter's Trending Topics. For 15 days, the reality show's communication explored all of Instagram and much of Twitter, serving plural, festive and real-time content in Stories, feeds, live and IGTV - conquering 211 million organic impressions. To finish the action, the brand also had a promotion so that five people could enjoy the island after filming. Beats Zodiac: Beats Zodiac is an entirely new line of party drinks inspired by the stars. An idea that, along with its collectible cans and mixable flavors, was thought to help young people approach and flirt in the clubs and social networks. The Zodiac creates conversation and opens an entirely new universe of content around the brand. After all, everyone has a star sign, so there's a Beats Zodiac for you. More than this, everyone has an opinion about it, especially about other peoples 'star signs. Not to mention the possible combinations and discussions around it: does your star sign match your crush? Every Beats Zodiac flavor was created to be mixable and to deliver a new experience encouraging our customers to explore more of the range. To launch Beats Zodiac, WMcCann invited Anitta – Brazilians pop star - and other 11 influencers to represent and portray each of their signs in the night outs. 12 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. Integrated advertisement created by McCann, Brazil for Beats, within the category: Alcoholic Drinks.

Cyber bullying has become a major issue for many young people around the world. We decided to create a video that we thought could bring attention to the matter. Please share and spread the word about the affects of bullying. Film advertisement created by Magnum Opus, Australia for Cyberbullying, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, France for Allianz, within the category: Finance.

Ambient advertisement created by Jung von Matt, Germany for Konzerthaus Dortmund, within the category: Recreation, Leisure.

50 weavers in Lares (Cusco) come together to make the first handmade Inca Billboard, using their ancestors’ techniques and reassuring their commitment to keep alive this handcraft millennial art for the next centuries. Outdoor advertisement created by Wunderman, Peru for Cusquena, within the category: Alcoholic Drinks.

Film advertisement created by Driven, United Kingdom for Vimto, within the category: Non-Alcoholic Drinks.

Film advertisement created by Grow, United States for Valerian, within the category: Media.

Film advertisement created by Smith Brothers, United States for The Art Institutes, within the category: Education.

Digital advertisement created by Tif, Brazil for Detran PR, within the categories: Public Interest, NGO, Transport.

We harvested the energy from the footsteps of the 25,000+ people entering and exiting the Santiago de Chile international marathon. This energy was stored in a battery and used to project motivational messages that were displayed to the runners in the 39th kilometer of the race. The messages were synchronized with the unique chip numbers of every runner, allowing friends and family to personalize messages of encouragement. Created by iris in collaboration with Pavegen, the installation generated enough energy to display messages for six hours – allowing adidas to give every marathon runner a ‘Boost’ in their final strides. The installation is a creative vehicle inspired by the technology of adidas’ latest flagship running shoe, energy Boost™. Made of a unique material that is significantly more effective at absorbing and returning energy than traditional EVA materials, Boost™ claims to make runners more efficient. Ambient advertisement created by Iris, United States for Adidas, within the category: Fashion.

If this were an ordinary sub, you'd eat it an ordinary way. According to science, the fastest way from table to mouth is a straight line. This is an acceptable way to eat a normal sub. But for the Chicken Bacon Dipper, with all-white-meat chicken, smoky bacon, chipotle jack bread and a zesty side of cheese sauce made for dipping, normal is not on the menu. This extraordinary sub deserves an extraordinary way to be eaten. Film advertisement created by VML, United States for Quiznos, within the category: Food.

Film advertisement created by Wieden + Kennedy, China for Jordan, within the category: Fashion.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

Film advertisement created by Wieden + Kennedy, Brazil for Lacta, within the category: Confectionery, Snacks.

Film advertisement created by Rogue Planet, United States for Men In Black: International, within the category: Movies.