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Québec City, Canada, draws thousands of international tourists every year. This year, however, they have to stay home. With a 61.3% drop in traffic in 2020,1 Québec City Tourism (QCT) is inviting all Quebecers to visit instead, in a local tourism campaign driven by documentary content. Shot in locations around the world, the videos feature people who had to cancel their plans to visit the city. Film advertisement created by Lg2, Canada for Québec City Tourism, within the category: Hospitality, Tourism.
Film advertisement created by TBWA, United States for GRAMMY Awards, within the category: Music.
Vileda’s signature “It feels great to feel at home” is not just about a moment, a room or a specific person, it’s about a positive feeling that literally surrounds you. It has so many shapes, colors, emotions, places. That’s why for the new film for the housewares brand Vileda we aimed to celebrate that feeling in a unique and, somehow, universal way. Film advertisement created by Herezie, France for Vileda, within the category: House, Garden.
There is only one like you in the whole world. Your world is shaped by your own decisions. Decisions taken and deferred. What would you do if you were the last person on earth and the obstacles that you built in your mind no longer exist. If you could live the way you want. Would you see the fear in his eyes without being frightened. Would not be silent saying that in fact you think and feel. Would do even if others say that there is no point in this. Would burn for your ideas and dreams, if you're the only soldier in the battle. It all starts with you and your inspiration. To make dreams come true and the whole world yours. Viasat – we believe in inspiration. Film advertisement created by Tribe, Latvia for Viasat, within the category: Media.
Some dogs are special — the way they soldier through the ups and downs, how they bring tail-thumping optimism to our day, the way they make us better people. For Nancy Mackinnon, Luck’s mom & long-time matriarch of the Orvis family, “It’s an amazing experience to go through a lifetime with a dog.” Content advertisement created by Urban Rhino, United States for Orvis, within the category: Fashion.
Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.
Film advertisement created by Saatchi & Saatchi, Sweden for Gainomax, within the category: Non-Alcoholic Drinks.
Film advertisement created by Leo Burnett, China for Rejoice Shampoo, within the category: Health.
Film advertisement created by Droga5, United Kingdom for Equinox, within the categories: Recreation, Leisure, Sports.
How far would your friends go for you?’ - the question that we all asked ourselves. And you can find the answer watching the new movie ‘Heist he wrote’. Film advertisement created by Grey, Kazakhstan for Heist He Wrote, within the category: Media.
To promote Europcar’s new international communication strategy and the ultra-customization of its offers, Paris agency Rosapark created a film and outdoor campaign to leverage the brand slogan “Moving Your Way”. The slogan has been rephrased to include first names – a fresh and immersive way to highlight the brand’s ability to provide personalized offers and services, such as ToMyDoor (vehicles delivered to the customer’s home or office) or Selection (luxury cars). The names themselves have been hand-written to further emphasize the international rental agency’s dedication to its customers’ ever-evolving needs. To promote the campaign, the agency launched a unique social media and event activation in early June, by building the first carousel for adults in the heart of London. Passers-by were invited to re-live a classic childhood experience… with a grown-up twist. Working over a period of several days, the agency built a gigantesque carousel, 5 meters high and 11 meters wide, with 5 of the latest Mercedes-Benz models. Passers-by were invited to take a spin and live out their dreams under a cloud of over 10,000 balloons. The whole experience was encapsulated in a light-hearted 45’’ film which features the carousel’s construction, discovery and use by the general public. Ambient advertisement created by Rosapark, France for Europcar, within the category: Automotive.
Marc Tuttsell: "Everything in this case is a cleverly constructed lie and shameless self-promotion, yet it is done with a lot of self-humour and uses cutting edge technology to show how Andrey, the ideal creative of today in my opinion, can combine his experience in Publicis with software development skills. DeepFake copies of famous advertising people are used in a job-seeking stunt for the first time ever, but I'm sure more will come as we step into a new era for the whole advertising business".
Film advertisement created by Ogilvy, India for BMW, within the category: Automotive.
In Brazil, using cell phones while driving is the leading cause of car crashes, exceeding even alcohol-related ones. That's why, given the alarming number of accidents caused by texting while driving, Radio Metropole, a public service radio station from Brazil, asked Propeg to create a campaign that encourages people to never send messages to friends, colleagues or relatives who could be behind the wheel. "No one better than the radio, that is side-by-side daily with drivers, to raise this flag" - says Mario Kertész, founder and announcer of the station. But the agency went beyond. More than a campaign, it was created a public utility service. That's how was born RMS - Radio Message Service. The idea was to use the radio broadcast itself as a text message reader. The mechanism was simple: if someone wanted to send a text message to a driving friend, the 140 characters text could be sent directly to the radio station. The announcers then read the messages live and drivers no longer needed to pick up their phones while driving. A mass media campaign was created to publicize the RMS phone number. More than 3 million people were reached by the action. Thousands of text messages were received and heard safetely by drivers. Ambient advertisement created by Propeg, Brazil for Radio Metropole, within the category: Media.
Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.
Film advertisement created by Master, Brazil for Abrinq Foundation, within the category: Public Interest, NGO.
Digital advertisement created by Jung von Matt, Germany for Hanseatisches Wein & Sekt Kontor, within the category: Alcoholic Drinks.
Digital advertisement created by TBWA, Belgium for Lotus, within the category: Confectionery, Snacks.
The objective of the campaign is to promote the Valencia Marathon Trinidad Alfonso EDP and position València as the city of running at an international level. Film advertisement created by AFTERSHARE.TV, Spain for Maratón Valencia, within the category: Sports.
Film advertisement created by 18 Feet & Rising, Australia for Polycell, within the category: Industrial, Agriculture.