We needed to launch a new beer in Spain. The insight of the idea came from the name of the beer, that was ironically put in honor of Senator Volstead, who once prohibited the consumption of alcohol. The idea was to go back to that time and hide the beer as they used to in the 20´s, that way making it taste like something prohibited and make people curious about taste it. To promote and to sell the beer we made a special event to find the beer hidden in a books cabinet and a website where that was also hidden. At first sight it seemed to be just an online toy store, full of teddy bears, but with some clues you could find out that resizing the page the real website of the beer would be revealed. After purchase, the delivery was also hidden in a teddy bears box. Web: http://senadorvolstead.com Web Programming: Is-Real.net Ambient advertisement created by Cheil, Spain for Senador Volstead, within the category: Alcoholic Drinks.

Film advertisement created by BBH, United Kingdom for St John Ambulance, within the category: Public Interest, NGO.

Film advertisement created by Wongdoody, United States for Alaska Airlines, within the category: Transport.

Film advertisement created by Deutsch, United States for American Heart Association, within the category: Public Interest, NGO.

We live in a world where social media has become an integral means of communication. These channels have opened the doors to reunite with old friends and share our updates and happy moments with them. Today, people have taken social media usage to a new level, where they tend to overshare their personal information and details of their daily routine – not realizing how much information is too much. For example, they’ve got a vacation coming up, a new car, a new born child and other moments they’d like to share with everyone - everyone including people they don’t know very well. The problem is, we really don’t know who is monitoring our lives on social media and who might take advantage of the collected information that could harm us. Most of the social media users in the UAE rarely think about the risks involved when sharing sensitive personal details online. Recent statistics reveal that 2 in 5 people in the UAE are victims of cybercrimes. Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Grey, United States for Ad Council, within the category: Public Interest, NGO.

As part of their ongoing “Just Refined Enough” repositioning, 1800 Tequila released “The Refined Players,” a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track “Freedom is a Word.” Film advertisement created by Crispin Porter + Bogusky, United States for Jose Cuervo, within the category: Alcoholic Drinks.

The Forza 750 is on the starting line. A Tweet is ready. The starting signal is launched for 100 meters from a standing start. At the same moment, the scooter starts with a bang, while the tweet is sent. 6,04 seconds later, the Forza crosses the finish line. It will take 6,59 seconds for the tweet to appear on Honda France’s Twitter account. Film advertisement created by DDB, France for Honda, within the category: Automotive.

Film advertisement created by Y&R, Turkey for Arçelik, within the category: Electronics, Technology.

Digital advertisement created by Shout, Sweden for Liseberg, within the category: Recreation, Leisure.

Direct advertisement created by proof., Bulgaria for Pirinsko, within the category: Alcoholic Drinks.

Social distancing is the best measure to prevent the spread of covid-19. We turn our Drive Thru into Auto Cines, places like eating and having fun in a safe environment. Experiential advertisement created by DDB, Colombia for McDonald's, within the category: Food.

Film advertisement created by WCRS, United Kingdom for Sky Movies, within the category: Media.

Film advertisement created by TBWA, United States for Pedigree, within the category: House, Garden.

In winter, mice climbed into a ForteBank ATM in Astana and chewed on bills. Amateur video, which shows the logo of the bank, got into one of the most popular Kazakhstani social network community on Instagram. Within a few hours, the video would have turned up in the media - it was crucial to eliminate the risk that Forte ATMs would become unreliable, and transform the newsbreak into something positive for the bank. Idea: We decided to make a story about kindness out of this and helped to spread it. On behalf of ordinary users, we sent the link to the post to the top Kazakhstani media. The media picked up the news hook with our comment - that the rodents were hiding in the ATM from the recent blizzard, but now they are safe. Then the story was picked up by top Kazakhstani public pages on VK and Instagram, other media and ordinary users. In the meantime, we found these mice, bought a cage for them and brought them to the head office of ForteBank for a tour - and posted photos on our official page. The news was also picked up by public pages and then by the media. Digital advertisement created by Kombinat, Kazakhstan for ForteBank, within the category: Finance.

Digital advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Film advertisement created by Buzzman, France for 30 Millions d’Amis Foundation, within the category: Public Interest, NGO.

A unique web series focusing on the people, passion and workmanship behind perfect driving moments. Watch all episodes at http://www.michelin.co.uk/every-gesture-counts Digital advertisement created by TBWA, France for Michelin, within the category: Automotive.

Outdoor advertisement created by Cossette, Canada for McDonald's, within the category: Food.