During the 7 days of this campaign, which took place in the waiting room of Yong-San Station, over 7,000 young participants took part and wrote their wishes on. Out of these wishes we granted 7. Ambient advertisement created by INNORED, South Korea for Chilsung Cider, within the category: Non-Alcoholic Drinks.

Film advertisement created by Kinograf, Ukraine for Motiv., within the category: Electronics, Technology.

Film advertisement created by McKinney, United States for Samsung, within the category: Electronics, Technology.

Film advertisement created by Nail, United States for Summit Natural Gas, within the category: Industrial, Agriculture.

Direct advertisement created by DDB, Spain for Herokid, within the category: Public Interest, NGO.

Film advertisement created by DDB, Ukraine for McDonald's, within the category: Food.

Film advertisement created by Arnold, United States for truth, within the category: Public Interest, NGO.

In partnership with the charity Missing People - Flutter PLC help to support the charity to bring missing people who go missing back home to be reunited with their loved ones. Film advertisement created by Flutter Entertainment, United Kingdom for Missing People Charity and Pokerstars, within the categories: Gambling, Gaming, Public Interest, NGO.

Domino's organized Iftar Table for people from diverse backgrounds who usually spend Ramadan alone without family and friends. The aim was to encourage communication and interaction between them. This table included interactive activities such as describing a set of nationalities with one word. After sharing the comments, the invitees found out that there are many stereotypes but after talking and chit-chatting together, they discovered that all these descriptions were wrong and that the only way to judge someone is by actually knowing him and communicating personally with each other. Experiential advertisement created by Bold, Saudi Arabia for Domino's Pizza, within the category: Food.

Film advertisement created by LOLA, Spain for Kiss TV, within the category: Media.

Film advertisement created by Voskhod, Russia for Kaspersky Internet Security, within the category: Electronics, Technology.

Integrated advertisement created by John St, Canada for Heart and Stroke Foundation, within the category: Public Interest, NGO.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Digital advertisement created by Dentsu, Canada for MTL Tattoo, within the category: Professional Services.

Digital advertisement created by McCann, United Kingdom for MasterCard, within the category: Finance.

Executive Director of Content Production: Letitia Jacobs Digital advertisement created by Y&R, United States for Special Olympics, within the category: Recreation, Leisure.

Film advertisement created by DDB, Costa Rica for Primabela, within the category: Pharmaceutical.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

We all need some me-time. And we all deserve to spend that me-time the way we want. Whether that’s reading a book, watching TV, going for a run or playing a mobile game. Fact is, however, when playing a mobile game while grabbing some me-time, people tend to feel a bit guilty. FCB Happiness and Slotomania wanted to counter that feeling by giving a reason to play, any minute of the day. whyitsokaytoplay.com – a real-time video clock that runs perfectly in sync with your local time and shows you a different video for every single minute of the day. Each 60 seconds unveils a unique video, with a script based on surprising data found about that specific moment in the day, turning each minute into a unique insight and an original reason to play. Those 1,440 facts were turned into 1,440 pieces of content – one for each minute of the day. Digital advertisement created by FCB, Belgium for Slotomania, within the category: Gaming.