Ambient advertisement created by McCann, Serbia for Museum of Science and Technology, within the category: Recreation, Leisure.

Film advertisement created by David, Brazil for Burger King, within the category: Food.

Digital advertisement created by DDB, United States for USTA, within the category: Professional Services.

WWF creates a fashion collection with a purpose: to save a national park in Europe. WWF, the nature conservation organization, has created an entire fashion line that aims to raise awareness about the damaging industrial activities that are taking place in Pirin National Park*. The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery. Discover the entire collection and more information about the project at www.savepirin.com. *Pirin National Park encompasses most of Pirin Mountains in the South-West of Bulgaria. It is one of several UNESCO World Heritage sites around the globe severely threatened by harmful industrial activities. Integrated advertisement created by Noble Graphics Creative Studio, Bulgaria for WWF, within the category: Public Interest, NGO.

Digital advertisement created by Evolution Bureau, United States for Jameson, within the category: Alcoholic Drinks.

We turned a Serie A football match into the greatest live auction ever. Every fan could place an offer and land one of the 11 jerseys that Udinese champions were playing with. They were formerly 11 fans' jerseys on sale online for a few euros. To raise their value Dacia collected the shirts and, as sponsor of Udinese, let the players wear them. For the first time in history a team played with 11 different jerseys, making Udinese-Lazio a once-in-a-lifetime match. This way the jerseys instantly became collector's items and we put them on auction in real time on digital platforms. The auction starred an exceptional auctioneer: italian football's legend Ciro Ferrara, who was on the field behind his pulpit. The jerseys' value increased by more than 1000% and the proceeds helped the shirts' owners to fund their projects. Because Dacia always gives people more than they expect. Direct advertisement created by Publicis, Italy for Dacia, within the category: Automotive.

Film advertisement created by Mother, United Kingdom for LateRooms.com, within the category: Hospitality, Tourism.

Film advertisement created by Longform, United Kingdom for Nio, within the category: Automotive.

In a time when hate speech, fear and a divide have come to grow among us, International Amnesty Portugal and Havas Lisboa invite world leaders and all citizens to get in tune in a speech about union, and firmly against hate. To shed some light on this cause, we took the famous Charlie Chaplin speech in “The Great Dictator” and put it on the lips of the main world leaders, through a work of research and image editing. The speech of this classic of the 1940s was never as relevant as now. Therefore, the International Amnesty leaves this suggestion: #RestartYourSpeech. Film advertisement created by Havas, Portugal for Amnistia Internacional, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, Switzerland for Emmentaler, within the category: Food.

Film advertisement created by BBDO, United Kingdom for Guinness, within the categories: Alcoholic Drinks, Sports.

Not everything in the morning is as easy as McDonald's breakfast. Film advertisement created by DDB, Austria for McDonald's, within the category: Food.

A little boy follows his lifetime dream, setting out one night on his biggest journey.

Film advertisement created by DDB, France for National Geographic, within the category: Media.

VFX Supervisor Andy Mac Flame Artists Andy Mac and Dave Sarbell Executive Producer Matthew McManus Film advertisement created by Saatchi & Saatchi, United States for Miller Light, within the category: Alcoholic Drinks.

Ambient advertisement created by Voskhod, Russia for UNO, within the category: Food.

Film advertisement created by Forsman & Bodenfors, Sweden for SK-II, within the category: Health.

Ambient advertisement created by Duval Guillaume, United States for Castello, within the category: Food.

Film advertisement created by Grey, United States for DIRECTV, within the category: Media.