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Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.
JanSport tapped their longtime AOR, San Francisco-based Teak, to cast the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. Hatchet finds its protagonist dominating the city landscape, exercising his freedom to go anywhere and do anything. Film advertisement created by TEAK, United States for JanSport, within the category: Personal Accessories.
The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.
Managing Partner Damian Stevens Film advertisement created by Heat, United States for EA Games, within the category: Gaming.
Digital advertisement created by Artplan, Brazil for Estacio University, within the category: Education.
Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.
Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.
Fantasy Football season may be over, but in the Dallas ad community, Fantasy Advertising is just heating up. This year, at the 54th annual AAF Dallas American Advertising Awards (The ADDYs), agencies aren’t just rooting for themselves, they’re rooting for their fantasy team. Each agency has drafted a team of advertising professionals; Creative Directors, Copywriters, Art Directors, etc., all from competing agencies. As the winning work is announced during the award show, a live leaderboard will track fantasy team progress. Whichever agency’s team scores the most points wins. This set of teaser videos, created by Moroch Partners and AAF Dallas, directed agencies to draft their fantasy advertising teams by entering work to the show. fantasyaddys.com Digital advertisement created by Moroch, United States for AAF ADDY Awards, within the category: Professional Services.
Film advertisement created by 72andSunny, United States for Samsung, within the category: Electronics, Technology.
Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.
Advertising Agency: Clemenger BBDO Adelaide, Australia Film advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.
Digital advertisement created by McCann, Czechia for Nas Grunt, within the category: Food.
Film advertisement created by BBDO, United States for Visa, within the category: Recreation, Leisure.
From December 8th, Virgin Trains will no longer be running the West Coast Mainline. We really have had the time of our lives, so we had one final party to celebrate. All aboard the final Virgin Trains service – from 1997 to 2019.
Film advertisement created by Herezie, France for Paylib, within the category: Finance.
Film advertisement created by Voskhod, Russia for Cherkashin Meat Factory, within the category: Food.
Film advertisement created by Havas, United Kingdom for Chivas Regal, within the category: Alcoholic Drinks.
Film advertisement created by The Richards Group, United States for The Tire Rack, within the category: Automotive.
Integrated advertisement created by TBWA, Canada for Unicef, within the category: Public Interest, NGO.