Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by JWT, United Kingdom for Ribena, within the category: Non-Alcoholic Drinks.

An unlikely material is elevated to a work of art in Brizo’s latest release: a limited edition concrete faucet cast by hand. The pioneering use of natural elements proves that beauty can be found where you least expect it. So to launch this first-of-its-kind faucet, Young & Laramore choreographed a breathtaking ode to #TheBeautyofConcrete. Integrated advertisement created by Young & Laramore, United States for Brizo, within the category: House, Garden.

Direct advertisement created by BBDO, El Salvador for Sobe Adrenaline Rush, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, United Arab Emirates for Vitaene C, within the category: Non-Alcoholic Drinks.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for Strategic Milk Alliance, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.

Don’t let fear get in the way of your success. Urban Rhino worked with Community College of Vermont to dispel typical fears for those applying to college with this whimsical use of animation. Film advertisement created by Urban Rhino, United States for Community College of Vermont, within the category: Education.

Digital advertisement created by JWT, Brazil for Tramontina, within the category: House, Garden.

Film advertisement created by Arnold, United Kingdom for Cineworld, within the category: Recreation, Leisure.

Film advertisement created by Serviceplan, Germany for Metro, within the category: Retail Services.

Film advertisement created by JWT, Italy for Hotpoint, within the category: Electronics, Technology.

Digital advertisement created by Rothco, Ireland for AIB GAA, within the category: Recreation, Leisure.