This summer, the Special Olympics World Games is coming to the United States for the first time in 16 years. Supporting children and adults with intellectual disabilities, the Games is the world’s largest sports and humanitarian event. To celebrate, The Coca-Cola Company, Founding Partner of Special Olympics, has assembled a star-studded team to record a unified song for the 2015 World Games, titled “Reach Up”. Fans can support Special Olympics by sharing the “Reach Up” music video on social media using the hashtag #ReachUp. Coca-Cola will donate one dollar – up to $100,000 – to Special Olympics for every “Reach Up” video share using the hashtag leading up to the World Games.

Ambient advertisement created by Sukle, United States for LiveWell, within the category: Health.

The National Archives Foundation has launched three new PSAs to honor veterans of the Vietnam War in support of the National Archives’ new exhibition, Remembering Vietnam: Twelve Critical Episodes in the Vietnam War, opening November 10, 2017. More at: archivesfoundation.org/vietnam. Film advertisement created by Figure Agency, United States for National Archives Foundation, within the category: Public Interest, NGO.

The Chicago Sun-Times is tired of writing headlines about gun violence. So, they decided to take the issue head on—compiling gun violence solutions and arming people with a different kind of ammunition. Knowledge. Education. Action. The initiative launched with an editorial on The Chicago Sun Times this morning. The film leads to a website - 31bullets.suntimes.com - where people can take real action toward ending gun violence in the U.S. Film advertisement created by Ogilvy, United States for Chicago Sun Times, within the category: Media.

Film advertisement created by Latinworks, United States for Marvin Magazine, within the category: Media.

Film advertisement created by Havas, United States for Hefty, within the category: House, Garden.

Film advertisement created by Leo Burnett, Argentina for Car One, within the category: Automotive.

Film advertisement created by Trone, United States for NC Education Lottery, within the category: Gaming.

Film advertisement created by WCRS, United Kingdom for Betfair, within the category: Gaming.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Outdoor advertisement created by Rosapark, France for Skoda, within the category: Automotive.

The objective of the campaign is to highlight the hundreds of dubious ingredients allowed in conventional foods to eliminate confusion between organic and other labels. The takeaway: Only organic provides true peace of mind because it never contains these 700+ ingredients featured in the videos. Digital advertisement created by Humanaut, United States for Organic Voices, within the category: Food.

Film advertisement created by Publicis, Singapore for McDonald's, within the category: Food.

Optimus Popularis. A keyboard with each key displaying anything you want. Film advertisement created by Art. Lebedev Studio, Russia for Optimus, within the category: Electronics, Technology.

Film advertisement created by Fuel, Portugal for Worten, within the category: Electronics, Technology.

This story of a lonely potato meeting his true love may have you crying in your ketchup. Heinz Ketchup tells a love story 150 years in the making. French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for their newest spot the brand has taken that connection a step further. “True Love” tells the story of a lonely potato on a journey from farm to french fry. It’s at that point that, of course, the fry meets its one true love, Heinz Ketchup. Backed by Heart’s 80’s hit “What About Love”, the spot brings a tongue in cheek charm to the classic food pairing. The spot is the latest from Kraft Heinz Canada and celebrates Heinz’s Tomato Ketchup’s 150th anniversary. “Heinz has been doing common things uncommonly well for 150 years. It’s an iconic brand known for great taste and uncompromising quality, but our aim this year was to reinforce the deep emotional connection fans have with the brand through the timeless love story between food and Heinz Ketchup. A story that reflects the indescribable truth about Heinz, that our favourite foods just aren’t the same without it." said Nina Patel, Head of Brand Build Communications & Innovation at Kraft Heinz Canada. The spot launches Heinz’s 150th year and will be accompanied by surrounding digital and social campaign elements throughout the summer of 2019. Creative was handled by Rethink with media support from Starcom. Film advertisement created by Rethink, Canada for Heinz, within the category: Food.

When everybody is making wearable tech to help people monitor their performance, Global Sports Brand PUMA created a raceable tech gadget to improve the performance of runners in real-time. Introducing The PUMA BeatBot - a programmable, self-driving, line-following robot that inspires runners of all levels to push harder by giving them a real visual target to beat, not just the time on a stopwatch. Runners can enter the time and distance of the race they want to replicate, place the unit on the starting line of a track and go. The BeatBot will then pace out the programmed race. It allows runners to race their own best time, their rival’s best time and even Usain Bolt’s best time. With a top speed of 44kmh, BeatBot can recreate Bolt’s record-shattering 100m dash, giving runners a chance to experience firsthand just how fast the world’s fastest man can go. Ambient advertisement created by JWT, United States for Puma, within the category: Fashion.

The client asked to talk about the capabilities of the web on mobile devices. What can be done with today’s tools? The brief asked for a one minute spot transmitting this values. We based our approach on the universal language: music. Nowadays you can pretty much create and mix music thru your iphone, ipad, and android devices, including phones and tablets. This means that you can start working collectively wherever and whenever inspiration arrives. Music is Mobile, because Web is Mobile. Digital advertisement created by APZmedia, Italy for Tim, within the category: Electronics, Technology.

SPICE:14 is this year’s edition of a packaging design contest for students at Berghs. Digital advertisement created by Appelberg, Sweden for Berghs School of Communication, within the category: Education.

Film advertisement created by Human Design, United States for Ladder, within the category: Health.