Film advertisement created by Phileas, France for CNCT, within the category: Public Interest, NGO.

Digital advertisement created by TBWA, China for Baobeihuijia, within the category: Public Interest, NGO.

Film advertisement created by Lowe, Spain for Líbero, within the category: Media.

Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible. Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease. With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition. Uncover more at http://seeingms.com Ambient advertisement created by Grey, Australia for MS Australia, within the category: Public Interest, NGO.

Direct advertisement created by Carne, Peru for Cemento APU, within the category: Industrial, Agriculture.

Film advertisement created by Åkestam Holst, Sweden for Pause Home Entertainment, within the category: Electronics, Technology.

Virginia Lottery Invites you to play along this holiday season. The campaign fully embraces the holiday spirit after last year’s quieter celebrations. Themes of family, gifting, sharing and kindness are seen throughout the creative work. It spotlights all of the Virginia Lottery’s holiday offerings -- Holiday Scratchers, Virginia’s New Year's Millionaire Raffle tickets and online games to expand the joy of gifting. Integrated advertisement created by Yebo, United States for Virginia Lottery, within the category: Gambling.

Film advertisement created by TBWA, United Kingdom for University of Leicester, within the category: Education.

Integrated advertisement created by Sid Lee, France for SKYN Condoms, within the category: Health.

Film advertisement created by Rethink, Canada for Variety, within the category: Public Interest, NGO.

Ambient advertisement created by Wunderman, Brazil for TAM Airlines, within the category: Transport.

The video was made by creating animations out of 1,800 posts, which were transformed into the frames of the videos. The stop motion videos use Facebook’s interface as their animation platform. “The idea for the video came from the way people use mobile phones to browse Facebook; the scenes scroll down the screen like the images of a movie reel,” says Paul Sanna, Creative VP at Wunderman Brazil. Accompanied by a version of the pop song “Somewhere Only We Know,” the images depict experiences that are worth sharing and enjoying. Film advertisement created by Wunderman, Brazil for Vivo, within the category: Electronics, Technology.

Ambient advertisement created by Reforma, Bulgaria for MasterCard, within the category: Finance.

Research showed that only 9% of Golden Chick customers were first timers – meaning trial was successful at creating loyalty. And no wonder – Golden Chick’s superior quality in the QSR chicken category was obvious, as one of the few brands growing in a competitive market. To keep growth on the climb, we knew we needed to generate more trial. What better way to do that than to capture real, authentic reactions to those first-bite moments? So we took to the Golden Chick trailer to streets to sample real menu items for real people, and the results were pretty darn tasty. Experiential advertisement created by Loomis, United States for Golden Chick, within the category: Food.

Clemenger BBDO Adelaide and Anifex built the 'Delite-o-matic' - an interactive vending machine that dispenses free packs of Fantastic Delites simply by pushing a button hundreds of times or by performing challenges. The Delite-o-matic was put out on the streets to prove that because Fantastic Delites taste so good, people will go to incredible lengths to get their hands on them. Ambient advertisement created by BBDO, Australia for Fantastic Snacks, within the category: Food.

Integrated advertisement created by Publicis, Mexico for Propuesta Civica AC, within the category: Public Interest, NGO.

Ambient advertisement created by TBWA, France for Castorama, within the category: Retail Services.

Digital advertisement created by dim&canzian, Brazil for Adote Um Vira Lata, within the category: Public Interest, NGO.

Content advertisement created by Wieden + Kennedy, United States for KFC, within the category: Food.