ChromaPop sunglasses optimize color and increase visual clarity and are popular with sport fishermen. The series features Frank & Marty, a very odd-couple of Florida charter boat fishermen who are convinced ChromaPop gives anglers an unfair advantage and are determined to dispute every single one of the product benefits. Digital advertisement created by Ming, United States for ChromaPop, within the category: Personal Accessories.

Film advertisement created by INNORED, South Korea for Eucerin, within the categories: Beauty, Pharmaceutical.

Film advertisement created by FCB, Argentina for Glovo, within the category: Professional Services.

The One Club for Creativity has opened the call for entries for the prestigious 2018 One Show awards, and today kicks off the humorous “Be Famous Famous” campaign developed by J. Walter Thompson New York. The One Show entries can be submitted at http://www.oneshow.org, with third-quarter deadline November 30, 2017 and final deadline January 31, 2018. Juries will be announced shortly. The integrated “Be Famous Famous” campaign from JWT, which includes print, video and interactive, makes a comical statement about how winning a coveted One Show Pencil is the only way to be not just industry famous, but “famous famous”. Film advertisement created by JWT, United States for One Show, within the category: Professional Services.

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview. Digital advertisement created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, China for HTC, within the category: Electronics, Technology.

Digital advertisement created by TDA_Boulder, United States for Merrick Pet Care, within the category: Pets.

Ambient advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Film advertisement created by Mistress, United States for World Surf League, within the category: Public Interest, NGO.

Film advertisement created by Banjo, Australia for Sara Lee, within the category: Food.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Brazil for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by JWT, United Kingdom for Ribena, within the category: Non-Alcoholic Drinks.

Direct advertisement created by BBDO, El Salvador for Sobe Adrenaline Rush, within the category: Non-Alcoholic Drinks.

Film advertisement created by Ogilvy, United Arab Emirates for Vitaene C, within the category: Non-Alcoholic Drinks.

Over one million people die in India due to smoking each year. While most youngsters are aware of the fact that smoking damages their health, due to their living-for-the-moment attitude, long-term harm to their health is not a deterrent ENOUGH to stop them from smoking. We gave them a more compelling reason - smoking could stop you from fulfilling your most cherished desires. We dramatized the fact that every cigarette costs you 11 minutes of your life with a tragicomic story. To engage youngsters online, we cast celebrities with absolutely contrasting images. Sunny Leone, most known for her sex appeal, and Alok Nath, a veteran actor who has recently been trending since he has been typecast as an overtly religious character. The unusual pairing grabbed the attention of young netizens and ensured the message got home. Film advertisement created by Scarecrow, India for No Smoking, within the category: Public Interest, NGO.

Film advertisement created by DDB, Canada for Strategic Milk Alliance, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Gyro, France for Oxford, within the category: Electronics, Technology.