According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything. Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

Ambient advertisement created by Oqo, Chile for LG, within the category: Electronics, Technology.

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy. And who gets the most enjoyment out of driving in cars? Dogs. To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance. Film advertisement created by MUH-TAY-ZIK | HOF-FER, United States for AAA, within the category: Finance.

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy. And who gets the most enjoyment out of driving in cars? Dogs. To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance. Film advertisement created by MUH-TAY-ZIK | HOF-FER, United States for AAA, within the category: Finance.

Production House: Umbrella.tv Digital advertisement created by Ageisobar, Hungary for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by KBS+, Canada for World Vision, within the category: Public Interest, NGO.

Film advertisement created by Leo Burnett, United States for National Collegiate Athletic Association, within the category: Education.

Ambient advertisement created by STDecaux, China for Perrier, within the category: Non-Alcoholic Drinks.

To promote the upcoming release of Rings, we re-created the franchise's iconic TV exit scene inside a real electronics store. Hidden cameras captured the surprised reactions of unsuspecting customers as they witnessed Samara crawl out of a TV set into real life. Experiential advertisement created by Thinkmodo, United States for Rings, within the category: TV Promos.

Digital advertisement created by The Martin Agency, United States for One Show, within the category: Professional Services.

Ambient advertisement created by JMW, Sweden for Microsoft, within the category: Electronics, Technology.

Film advertisement created by DDB, France for Médecins du Monde, within the category: Public Interest, NGO.

Digit, the latest entrant in the insurance scenario, has come up with a social experiment that yielded astounding results: even children can understand their policy documents! A new-age insurance company that is out to revamp the insurance experience, Digit found that consumers think of insurance as something endlessly complicated, and difficult to understand. Not to mention the disingenuity associated with jargon, fine print and deceptive T&C. Digit wants to solve this problem by making policy documents clear, straightforward, and easy – not just for adults, but even kids. Experiential advertisement created by Stirred Creative, India for Digit Insurance, within the category: Finance.

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags? Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (waste happens everywhere!) and younger (connect with consumers before and as they enter the category). So we came up with an idea that would help the brand and their target take the fight against waste from the kitchen to the (outside) world, applying the “Reuse” principle to their product and building a relevant connection with Millennials. And so The Glad Tent was born, a product intended to be used as a tent during Music Festivals (where people camp for days), and as a bag, at the end of the Festival, to dispose of people’s trash. This way Glad would make the stand against waste – even when people are just thinking of having fun – easier and cooler. Ambient advertisement created by Alma, United States for Glad, within the category: House, Garden.

Film advertisement created by ADK, India for Mankind Pharma, within the category: Pharmaceutical.

Direct advertisement created by TDI Group, Russia for Nescafe, within the category: Non-Alcoholic Drinks.

More than 10 million people in Brazil can’t control the urge to urinate and, consequently, avoid an active social life. The campaign approaches an important moment in life being disturbed by the pee, precisely to make the patient face these improper breaks as real problems. Wedding march... If the urge to go to the toilet breaks the best moments in your life. Access: pauseaincontinencia.com.br. A message from the Brazilian Society of Urology in partnership with Astellas Farma Brasil. Audio advertisement created by Triunfo Sudler, Brazil for Astellas Farma Brasil, within the category: Pharmaceutical.

URL: http://www.facemother.co FaceMother is an app that discovers the right gift for your mother. Sound Design: Combustion.ws Digital advertisement created by Morya, Brazil for Sicredi, within the category: Electronics, Technology.

Ambient advertisement created by Ogilvy, Brazil for Santa Cruz Skateboards, within the category: Personal Accessories.