Film advertisement created by BETC, France for Polar+, within the category: Media.

Every power company sells pretty much the same thing, but there’s a huge difference in how customers can feel about their choice. With 100% Aussie-owned, renewable-loving Momentum Energy, customers can feel happy about backing Aussie jobs, and supporting renewable energy. Momentum‘s Get Happy campaign aims to give Victorians cheerful encounters across various media. Developed in-house, the campaign uses the ads themselves to make people feel good - in this case, with imaginative copy and furry typography.

Ambient advertisement created by BETC, France for Watch Dogs, within the category: Gaming.

Film advertisement created by The Works, Australia for Optus, within the category: Electronics, Technology.

Film advertisement created by mcgarrybowen, India for Ola Cabs, within the categories: Professional Services, Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Meteor, within the category: Electronics, Technology.

Ronseal knows everyone tries to put off DIY as long as possible, especially the less than glamorous job of painting a fence or staining a door. So why would anyone listen to an ad that asks them to get on with it - unless that ad actually hypnotizes them. Using 3D audio best listened to through headphones. Audio advertisement created by BJL, United Kingdom for Ronseal, within the category: House, Garden.

Film advertisement created by Fitzgerald+CO, United States for St. Patrick's Parade, within the category: Recreation, Leisure.

Film advertisement created by Grey, United States for DIRECTV, within the category: Media.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

Kids' lives are tough. But at Boys and Girls Clubs, every kid is a kid of privilege. Film advertisement created by Mackie Biernacki, Canada for Boys and Girls Clubs of Canada, within the category: Public Interest, NGO.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Outdoor advertisement created by Miami Ad School, United States for JCDecaux, within the category: Media.

Ambient advertisement created by Blu, Brazil for Fundação Grupo Boticário, within the category: Public Interest, NGO.

URL: http://WTFU2012.com

Film advertisement created by Havas, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Film advertisement created by Grey, United Kingdom for Duracell, within the category: Electronics, Technology.