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Film advertisement created by STIR, United States for Cousins Subs, within the category: Food.

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Film advertisement created by BBH, Brazil for White Horse, within the category: Alcoholic Drinks.

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Brief: Connectivity is key for car brands. But in people's digital routine, BMW is not yet top of mind. How can we change that? Idea: Simply illustrated ads highlight specific features of BMW Connected. In short online videos, we engage our busy target group while browsing. The seamless transition shows them how smoothly BMW Connected fits in to their digital life. In the same style, print ads transform the message to the offline world. Both channels lead to our website where users learn the features through scroll-through storytelling. Digital advertisement created by Miami Ad School, Germany for BMW, within the category: Automotive.

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A campaign which started from an app to help language settlement is being further developed as a collaborative project to support emotional settlement. Digital advertisement created by Cheil, South Korea for Samsung Medical Center, within the category: Public Interest, NGO.

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The online film is based on the insight that environmental protests often utilize non-eco-friendly paper to push for eco-first agendas, policies and actions. Hence, the irony. Highlighting the importance of making real green choices. Encouraging people to #printwisely and to print with eco-friendly paper — 100% Recycled, Carbon-neutral, FSC® Certified, Green Energy Process and Rainforest Alliance Certified.

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The Jeep with the help of actor Juliano Cazarreresgatou and reformed "Renegades" by its former owners to donate them to the Association Castelhanos Vive, support group of an isolated region located in Ilha Bela. Left out of their natural habitat by those who did not have the time or possibilities to surf, the re-surfboards traveled inside the Jeep Renegade 2019 from São Paulo to the bay of Castelhanos to be used by local children, who also had the opportunity to learn to surf. Film advertisement created by DDB, Brazil for Jeep, within the category: Automotive.

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Film advertisement created by Possible, United States for Tommy Hilfiger, within the categories: Fashion, Public Interest, NGO.

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Built for the Soccer World Cup, this was a Facebook AR camera filter game where users have to bounce the soccer ball on their head and unlock a coupon for shopping! Digital advertisement created by AliveNow, India for Big Bazaar, within the category: Gaming.

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Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

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IX International Advertising Festival White Square, Belarus, one of the leading creative events in advertising and communications industry of Eastern Europe, has launched a campaign with famous advertisers shot in unexpected images. The key idea of Festival’s corporate identity this year has become the image of boxing ring. On April 27-29 White Square Festival will turn to a prestigious tournament and invites professionals involved in advertising, branding, design, communications activity to participate in this tournament, to show their best pieces of work and to challenge each other in this fair fight. «Creativity Wins» – is the tagline of IX White Square. The idea of the campaign is to show advertisers in the images of fighters at the moment of their victory. After all, advertising is a battle, an everyday fight for ideas and their realisation, for tenders and festival awards. White Square goes further and calls to the victory of creativity in all spheres of life. Recognized experts of advertising and communications industry, holders of prestigious international awards, White Square Jury members have become the faces of the campaign. They are Andrey Logvin, Creative Director of BORSCH Studio, Russia; Vitaliy Bykov, CEO, co-founder of Red Keds, Russia; Dmitry Apolenis, Creative Director at AIDA Pioneer, Belarus; Lola Tehver, Director of Estonian Association of Marketing and Communications Agencies, Estonia; Vladimir Kobets, Creative Director of digital-centric agency AdPro, Ukraine; Marko Edfelt, CEO, Partner at Satumaa Family Business, Finland. Film advertisement created by AIDA, Belarus for White Square, within the category: Professional Services.

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Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative. Stickboy Animations and Illustrations used in video: Giant Ant Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

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Ambient advertisement created by Hybrid, Czechia for Knauf, within the category: House, Garden.

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Film advertisement created by Goodby Silverstein & Partners, United States for bubly, within the category: Non-Alcoholic Drinks.

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Film advertisement created by BMF, Australia for ALDI, within the category: Retail Services.

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Film advertisement created by Heimat, Germany for Loctite, within the category: House, Garden.

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Film advertisement created by Wongdoody, United States for SIFF, within the category: Recreation, Leisure.

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Film advertisement created by Lowe, South Africa for Slow-Mag, within the category: Health.

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Ambient advertisement created by Serviceplan, Germany for Pattex, within the category: Office Equipment.

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Digital advertisement created by Serviceplan, China for 999 Cold Remedy, within the category: Pharmaceutical.




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