Direct advertisement created by Y&R, Slovakia for Slovenská sporiteľňa, within the category: Finance.

Film advertisement created by Argonaut, United States for Nerd Wallet, within the category: Finance.

Heineken Communication Manager Global Commerce: Dario Gargiulo Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Amp, United Kingdom for Hertz, within the category: Automotive.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

We create a line of school notebooks, changing the stock images of animals of the cover by rescue animals with their stories, to educate to the children about the adoption and respect for the animals. Direct advertisement created by Alma Branding Social, Peru for Standford, within the category: Office Equipment.

Sound Design Song Zu Sydney Film advertisement created by M&C Saatchi, United States for Commonwealth Bank, within the category: Finance.

Film advertisement created by 11:21, Brazil for Grã Filé, within the category: Food.

Ambient advertisement created by Dentsu, Hungary for Hungarian Telekom, within the category: Electronics, Technology.

Film advertisement created by BETC, France for Lacoste, within the category: Fashion.

Digital advertisement created by Mother, United States for Virgin Mobile, within the category: Electronics, Technology.

All Vachon snack cakes are delicious, but surely there’s one that’s better than the rest. To answer this hot-button question, Vachon is inviting Quebecers to settle the issue once and for all in a colourful, light-hearted campaign developed by Cossette, its agency of record. In total, eleven of Vachon’s best-known and best-loved cakes can be voted on, including the fascinating Passion Flakie, the legendary Jos Louis and the oh-so-decadent Ah Caramel! (preferably straight out of the freezer). “The truth is, there’s no debate when it comes to the best Vachon snack cake. Until someone dares to diss your favourite, that is,” said Michel-Alex Lessard, Vice-President, Strategy, at Cossette. “Vachon cakes have always been a part of our lives. They bring back fond memories, and we’ve become attached to our favourite cake in a way that may be considered a bit irrational.” The campaign’s pièce de résistance—a 60-second video in which the question is debated in everyday conversations between co-workers, couples and friends—appears online and on television. “When we start the debate on THE best Vachon, it won’t be over in 15 seconds. It gets people fired up, which is why we needed to use a longer format to bring the concept to life,” added Anne-Claude Chénier, Vice-President, Creative Advertising. Out-of-home signage and social posts are also being leveraged to get Quebecers to vote. People are being urged to support their favourite cake by casting their vote at thebestvachon.ca, by purchasing a box of cakes at the grocery store, or by sharing their pick on social networks. Fact: just two weeks into the campaign, more than 50,000 people had already cast their vote. Later this year, Vachon will crown the world’s best Vachon cake. And in 2020, some 500,000 winning cakes will be given away for free. To demonstrate the magnitude of the prize, Cossette created the first-ever edible wall, offering a thousand Jos Louis to passersby. Integrated advertisement created by Cossette, Canada for Grupo Bimbo, within the category: Food.

Digital advertisement created by Union, Canada for Mount Pleasant Group, within the category: Professional Services.

Film advertisement created by DDB, Belgium for Luminus, within the category: House, Garden.

Film advertisement created by Johannes Leonardo, United States for Mary Katrantzou, within the category: Fashion.

Film advertisement created by Santo, Argentina for Coca-Cola, within the category: Non-Alcoholic Drinks.

Digital advertisement created by VIA, United States for Effie Awards, within the category: Professional Services.

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Digital advertisement created by McCann, Finland for Area, within the category: Transport.

World's first public awareness library, containing free PSAs on social topics – which were customized by organizations and individuals throughout the globe. Digital advertisement created by No Ordinary Agency, United States for Crazy Enough to Change the World, within the category: Professional Services.

Film advertisement created by Wunderman, Panama for Act II Popcorn, within the category: Food.