Digital advertisement created by McCann, Chile for Nestle, within the category: Non-Alcoholic Drinks.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by Walker, Switzerland for ifolor, within the category: Professional Services.

Background The pandemic has left a lot of Filipinos feeling stuck and unproductive. They also felt a general loss of control. The internet, though essential, was seen as nothing more than an escape - a means to endlessly scroll through social media or consume passive content. Brand Role Globe Telecommunications not only offers high-speed and reliable Wifi and data plans. It also offers various services, devices, and technology that help its consumers in various ways. The brand wanted to help Filipinos take back control and realize the power to reinvent themselves and their worlds was literally in the palm of their hands. Idea Globe launched the Reinvent Your World campaign with a pop group that proved to the world that reinvention can lead to opportunities you never thought possible - BlackPink. They starred in a music video that not only sang about reinventing one’s world but showed how technology could help one do so. Film advertisement created by Publicis Groupe, Philippines for Globe, within the category: Electronics, Technology.

Ambient advertisement created by Rethink, Canada for Splashdown Waterpark, within the category: Recreation, Leisure.

Some people just can't stop themselves. That's why the new Golf 7 comes with Brake Assist. Audio advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Film advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

Douwe Egberts used facial recognition software to dispense coffee to tired passengers at O.R. Tambo International Airport in South Africa. All you had to do was yawn, and your caffeine fix appears right in front of your eyes.

Digital advertisement created by BBH, United Kingdom for Weetabix, within the category: Food.

Film advertisement created by Isobar, India for Visa, within the category: Finance.

An integrated action that has been causing a lot of fuss in our advertising market here in Brazil. The client is the El Ojo de Iberoamerica advertising festival, that will take place in Buenos Aires, this November. We sent to some of the most prestigious agencies in Brazil (DDB, Ogilvy, Draft,+FCB, BBDO, etc) a El Ojo Grand Prix inside a shockproof pod. All trophies will self destruct in the exact date the jury decides the GPs in Buenos Aires: November 25th. For real. Well, not all. If one of the agencies actually wins a Grand Prix, its trophy will be safe. How? You’ll see in the video. We shot a funny and well produced viral video to spread the word about the trophy. And now, every agency that enters at least 50 pieces in the El Ojo Festival can ask for a Self Destructible Trophy to place it on the awards shelf. At least until November 25th. Sound Production: Satélite Trilha: Satélite e Sonoplastik Music Ambient advertisement created by Santa Clara, Brazil for Festival El Ojo, within the category: Professional Services.

Ambient advertisement created by Lowe, Philippines for Surf, within the category: Public Interest, NGO.

Digital advertisement created by Studio Output, United Kingdom for PlayStation, within the category: Gaming.

Film advertisement created by Young & Laramore, United States for Trane, within the category: Electronics, Technology.

Digital advertisement created by BBDO, Italy for Mellin, within the category: Food.

To promote the 2012 Argentina New Cinema Film Festival in Hollywood, we wanted to leverage a painfully obvious reality: Hollywood loves to produce American remakes of successful foreign films, and when it does, the results are often far from ideal. Film advertisement created by Saatchi & Saatchi, United States for Argentina New Cinema Film Festival, within the category: Professional Services.

Digital advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.

Ambient advertisement created by Saatchi & Saatchi, Brazil for Nike, within the category: Fashion.

Film advertisement created by Limitlines, United Arab Emirates for Ayandeh Bank, within the category: Finance.