Digital advertisement created by Walrus, United States for Tiny Toast, within the category: Food.

Old spice man spoof. Reference: http://adsoftheworld.com/media/tv/old_spice_questions http://adsoftheworld.com/media/print/old_spice_the_man_your_man_could_...

The Hematology Institute of Bahia needed to raise the number of blood donors. Since most Brazilians donate blood to close people and relatives we created a web banner integrated with a Facebook app. When connected to the social network the app randomly searched for one user’s friend. The banner’s message was customized with the following question: “If (friend’s name) needed blood now would you donate?”. The campaign concept concluded: “To donate you don’t need to know. Look for a blood bank in your city and donate.” Digital advertisement created by Propeg, Brazil for Hematology Institute of Bahia, within the category: Public Interest, NGO.

When sniffles and sneezes strike, Boogie Wipes help every Mom channel her inner rock star. Film advertisement created by Curiosity 360, United States for Boogie Wipes, within the category: Health.

Film advertisement created by mcnteam, Spain for Subway, within the category: Food.

Film advertisement created by Saatchi & Saatchi, Sweden for Popaganda Music Festival, within the category: Recreation, Leisure.

Film advertisement created by JWT, United Kingdom for Girlguiding, within the category: Public Interest, NGO.

Film advertisement created by WCRS, United Kingdom for Royal Navy & Royal Marines, within the category: Public Interest, NGO.

Advertising Agency: Clemenger BBDO Adelaide, Australia Film advertisement created by BBDO, Australia for MAC, within the category: Public Interest, NGO.

The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. It presents hate on the web as a humiliating and destroying power that leaves visible and lasting marks in a real life. Internet hate is just a verbal violence, so – think it over before you are going to insult anybody. Jaroslav Kuzniar, the face of the campaign, is the most hated Polish journalist. Digital advertisement created by DDB, Poland for Stop Hating, within the category: Public Interest, NGO.

Digital advertisement created by MullenLowe Group, Colombia for ETB, within the category: Electronics, Technology.

Ambient advertisement created by NBS, Brazil for BASF, within the category: House, Garden.

Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by DDB, United States for Armor All, within the category: Automotive.

Ambient advertisement created by Boliche, Chile for Liberty Insurance, within the category: Finance.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Film advertisement created by DDB, United States for Peloton, within the categories: Health, House, Garden, Sports.

Film advertisement created by Young & Laramore, United States for Pet Supplies Plus, within the category: Pets.

The films demonstrate what our online behaviour looks like in the real world, and how dangerous it can be. Film advertisement created by M&C Saatchi, United Kingdom for Royal Mail, within the category: Professional Services.

Film advertisement created by BBDO, United States for Twix, within the category: Confectionery, Snacks.