Commonwealth’s South America Business Director: Martin Ortells Film advertisement created by Commonwealth, United States for Chevrolet, within the category: Automotive.

Spanish people cared about food quality and authenticity more and more, and even more in the QSR sector. KFC needed to find a quick and simple way of demonstrating its product’s authenticity. We started with a deep analysis of people’s main worries regarding food quality. As a conclusion, we identified two key insights: 1. “Fast food chicken is not chicken but rushed chicken pasta." Other competitors’ chicken hamburgers and nuggets have generated negative ideas that directly affects our product. 2. “All pictures from the adds are modified. They are not real." People know the visual codes in ads and assume that what they see is fake. The conclusion was that one of the most effective paths to communicate quality and authenticity was proving it scientifically. We contacted specialists so that they could take radiographs of the different parts of KFC fried chicken. We documented the process and we turned these diagnostic tests into communication pieces, using the billboards as light boxes. Outdoor advertisement created by PS21, Spain for KFC, within the category: Food.

Film advertisement created by Forza Migliozzi, United States for Audi, within the category: Automotive.

Ambient advertisement created by VML, Argentina for Driver's School, within the category: Education.

Digital advertisement created by Naked, United Kingdom for Shots Awards, within the category: Professional Services.

Seasonal Affective Disorder affects as many as 1 in 7 Canadians. Sonnet wants Canadians' futures to look bright all year round. So we created Sun Mode; a mobile update that uses phone screens to replicate the light spectrum found in natural sunlight. Users can turn this on in the morning while using their phones to get a serotonin boost that would naturally come from sunlight. In addition, we turned all of our OOH and print ads into functional sunlamps because everyone deserves an extra dose of sun. Digital advertisement created by Miami Ad School, United States for Sonnet, within the category: Finance.

In-store, 12-foot wide by 27-inch tall digital menu boards, showcasing the making of delicious Wetzel’s Pretzels snacks. Outdoor advertisement created by O'Leary and Partners, United States for Wetzel's Pretzels, within the category: Food.

Digital advertisement created by ADtomic, Denmark for Oreo, within the category: Confectionery, Snacks.

Film advertisement created by Ogilvy, India for Sprite, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Edge-Asia, Thailand for LG, within the category: Electronics, Technology.

Because Docusol helps babies fill their nappies, we created an ‘unhappy nappy’ looking for the thing he wants most in life - to be filled with poo! Film advertisement created by McCann, United Kingdom for Docusol, within the category: Pharmaceutical.

Digital advertisement created by 10 Advertising, Belgium for Gordon Finest Beers, within the category: Alcoholic Drinks.

Digital advertisement created by Fisheye, India for TE-A-ME, within the category: Non-Alcoholic Drinks.

Film advertisement created by Rokkan, United States for Café de Colombia, within the category: Non-Alcoholic Drinks.

Ambient advertisement created by Germinal, Spain for Doctors Without Borders, within the category: Public Interest, NGO.

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh's self portrait and build a masterpiece with our masterpiece Navarro Correas wine. Ambient advertisement created by Leo Burnett, Colombia for Navarro Correas, within the category: Alcoholic Drinks.

Content advertisement created by BBDO, Canada for Mercedes, within the category: Public Interest, NGO.

Responsible Sip is a stunt devised to raise driver awareness about the dangers of drinking and driving, since Brazil’s newer and harsher traffic laws failed to decrease the number of drunk drivers on the streets. During the weekend, the Blá Bar dumbfounded driver’s at the bar, serving them drinks in a special mug, with funny quotes showing the effects of alcohol on their behavior. The mugs were also mailed to opinion formers and VIP customers. The stunt involved over 20 professionals, including a camera crew to register the driver’s reactions. Ambient advertisement created by QG Propaganda, Brazil for Bar Bla, within the category: Recreation, Leisure.