Film advertisement created by JWT, United Kingdom for Kit Kat, within the category: Confectionery, Snacks.

Film advertisement created by Laughlin Constable, United States for Fleet Farm, within the category: Retail Services.

Digital advertisement created by Happiness Brussels, Belgium for Panthera, within the category: Public Interest, NGO.

Film advertisement created by Y&R, Peru for LAN, within the category: Transport.

Digital advertisement created by conscious minds, United States for MusicBunk, within the category: Recreation, Leisure.

Film advertisement created by Lg2, Canada for Rolaids, within the category: Pharmaceutical.

Director:Jonny Madderson / Just So Films DoP Jonas Mortensen Digital advertisement created by M&C Saatchi, United Kingdom for Ballantine's, within the category: Alcoholic Drinks.

Film advertisement created by Madre, Argentina for Aerolineas Argentinas, within the category: Transport.

Banks have always been giving their mortgage contracts into classic document folders. We have added to ours an extra feature. ČSOB Bank introduces SmartFolder - the only document folder for a mortgage from which you can make a moving box. Direct advertisement created by Saatchi & Saatchi, Slovakia for ČSOB, within the category: Finance.

Film advertisement created by Catch, United States for Nike, within the category: Fashion.

What does a world-class New Jersey cancer center do when it wants to elevate itself onto the same platform as NCI (National Cancer Institute) accredited cancer centers? The John Theurer Cancer Center first turned to purpose-driven NYC boutique agency Leijas to solidify their messaging and approach. The agency didn’t simply start with JTCC’s cutting-edge innovation and advancements in technology. Rather, they focused on JTCC’s unique philosophy that includes the expertise of over 1,200 sub specialized leaders in the field of oncology. And what they learned was that it all boils down to patients. But JTCC treats cancer much differently, in three distinct and tangible ways – with optimism sparking resilience of the human spirit, the expertise of world-renowned specialists, and personal care and compassion. This combination of heart and science led to the value proposition “pushing science and innovation to heal the human body and spirit.” The approach was to truly connect with the patients and allow them to be the brand voice throughout the communication effort. Leijas spent several weeks working closely with the cancer center leadership to identify “hero patients” and to understand the unique elements of JTCC and the campaign strategy. Leijas then got to know the patients and their families – not just the cancer they beat, but diving into their stories and into their hearts, reliving their journeys - often revealing their vulnerabilities. The strategy became not defining each patient by their disease, but rather highlighting them as individuals. The goal of the campaign from JTCC, which breaks this month, is to raise awareness of JTCC – it’s unique approach to treating cancer told through the successful treatment of these four patients. Unlike all-too-common hospital advertising, the work invites a deeply personal element as well a genuine element of hope, and inspiration. The campaign’s goal is to build the center’s awareness and reputation, runs through the end of December and includes: four documentary-style videos, website, print, digital, billboard, radio and social media. The 360-degree media planning and buying was handled by media agency SPM, Chicago. Content advertisement created by Leijas, United States for John Theurer Cancer Center, within the category: Health.

Film advertisement created by The Monkeys, Australia for Grill'd, within the category: Food.

Editor: Patrick Burns Jr.

Film advertisement created by Saatchi & Saatchi, Brazil for Pan-American Association of Eye Banks, within the category: Public Interest, NGO.

Film advertisement created by Rothco, Ireland for Heineken, within the category: Alcoholic Drinks.

Film advertisement created by Ogilvy, Romania for Anim'est, within the category: Recreation, Leisure.

Film advertisement created by DDB, Sweden for McDonald's, within the category: Food.

Film advertisement created by Deutsch, United States for PetSmart, within the category: Pets.

Film advertisement created by CJ WORX, Thailand for Prudential, within the category: Finance.