Film advertisement created by BMF, Australia for Abbott's Village Bakery, within the category: Food.

In the film an unaware employee brings to life a very simple but powerful insight: as we cannot avoid the unexpected, the only solution is to be prepared to face it. This is why Dr. Giorgini Martino has created a natural supplement that combines phosphorus, vitamins, iron, zinc and iodine, that helps to stay focused and improve mental performances, in order to take on the most difficult situations. And this is exactly what our protagonist needs when after 9 years of waiting, thought he’s found the right moment to ask his boss a pay rise. What he didn’t know was that his boss just experienced one of the worst mornings of his life. What could our man need, if not a great mental alertness and the right energy to face it? And here’s where Dr. Giorgini brain booster plays its role. Film advertisement created by BBDO, Italy for Dr. Giorgini, within the category: Pharmaceutical.

Web developer: Pinky! Digital advertisement created by Lowe, Uruguay for Amnesty International, within the category: Public Interest, NGO.

Elkjøp is Scandinavia’s largest retailer of home electronics. Mostly quite boring products one might say, but they can actually enable a wide range of lifestyles, passions and interests. This campaign is a celebration of those who has found their thing. Regardless of what it might be. Film advertisement created by DDB, Sweden for Elkjøp, within the category: Electronics, Technology.

The Florida Pro Chapter of the Society of Professional Journalists (SPJ), America’s oldest and largest journalism advocacy organization, has trademarked the term ‘fake news’ in hopes of stopping President Trump from using the term as a way to discredit factual news stories he simply doesn’t like. Film advertisement created by Wax, United States for Society of Professional Journalists, within the category: Professional Services.

You don't need superpowers to find a gas leak.

Film advertisement created by Misfits Content Creators, United Arab Emirates for Tajawal, within the category: Hospitality, Tourism.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

More videos from the campaign: http://www.youtube.com/watch?v=9Knx9mf1OCo http://www.youtube.com/watch?v=yB8P0Pa1Gg8 http://www.youtube.com/watch?v=3JBqNkN5NG4 Film advertisement created by University of Southern California, United States for Avon, within the category: Public Interest, NGO.

The What Diversity Gives Us site asks a simple question, “What have [blank] done for America anyway?” Filling in the blank generates a curated list that highlights the contributions of various ethnic groups and other underrepresented identities to American culture, medicine, science, entertainment and nearly every facet of society. For example, searching “Mexicans” yields contributions including the artificial heart, e-books and popcorn. Searching “Muslims” results in surgery, chess and YouTube. Each contribution is linked to a source web site. The site includes a link to the ACLU, encouraging visitors to take action and donate. www.WhatDiversityGivesUs.com Digital advertisement created by Dailey, United States for Dailey, within the category: Agency Self-Promo.

Integrated advertisement created by FCB, Indonesia for Oreo, within the category: Food.

“Lyutenitsa" is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as "just LIKE the one granny makes”. But Philicon's lyutenitsa changed the game - we became the first brand produced by grannies. We changed Philicon's HR policies - inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.

Film advertisement created by Leo Burnett, United Arab Emirates for du, within the category: Electronics, Technology.

Film advertisement created by Barkley, United States for Russell Athletic, within the category: Fashion.

Film advertisement created by McCann, Brazil for Salvation Army, within the category: Public Interest, NGO.

Digital advertisement created by The Viral Factory, United States for Samsung, within the category: Electronics, Technology.

Samsung Galaxy Note 10 is armed to the teeth with innovative features that are so interesting for millennials in “freaky, quirky tik-toky videos” creation. Conventional 30 second or one-minute commercial can’t convey these features fully. Hopefully, our target audience eager to ironize on retro music, fashion, style and all so called “VHS era”. So we chose TV shop format for Galaxy Note 10 promotion with classic glitches, overacting and heavy hair sprayed TV hosts. As a result, target audience perceived the brand as “something native who can make fun of itself” and demonstrated high engagement. Hardly surprising, because the commercial was voiced by Kurazh Bombei – the well-known voice actor who narrated “Big Bang theory”, “How I met your mother” and other popular shows in CIS countries. Film advertisement created by Cheil, Kazakhstan for Samsung, within the category: Electronics, Technology.

Film advertisement created by Pitch, United States for Public Storage, within the category: Professional Services.

Film advertisement created by Ogilvy, France for Perrier, within the category: Non-Alcoholic Drinks.