Film advertisement created by Devito/Verdi, United States for Herb Chambers, within the category: Automotive.

“2050 Poland for generations” is a 130 pages report about possible scenarios for Poland in the next 30 years. WWF and Boston Consulting Group analyzed economic, social and environmental consequences of “business as usual” vs what can be achieved if politics follow their tips. Ecopatriots is a visualization of this data. This animation is a collaboration of Poland’s top illustrators and a world known directors duo Kijek / Adamski. Film advertisement created by McCann, Poland for WWF, within the category: Public Interest, NGO.

Film advertisement created by Arcana Academy, United States for Kilz, within the category: House, Garden.

Film advertisement created by Pablo, United Kingdom for NHS Blood and Transplant, within the category: Public Interest, NGO.

Film advertisement created by BBH, India for ZEE5, within the category: Music.

Amsterdam-based eyewear brand, Ace & Tate, officially introduces its new mantra “Take Another Look”, in an inspirational video campaign created with production company & photography agency HALAL, setting the tone for the brand moving forward. Film advertisement created by HALAL, Netherlands for Ace & Tate, within the category: Fashion.

Film advertisement created by Joint, United States for Amazon, within the categories: Electronics, Technology, House, Garden, Professional Services.

Digital advertisement created by JWT, United Kingdom for Kleenex, within the category: House, Garden.

Film advertisement created by Mistress, United States for Discover Los Angeles, within the category: Recreation, Leisure.

Advertising Agency :TBWA\YEHOSHUA Israel Film advertisement created by TBWA, Israel for McDonald's, within the category: Food.

Many sighted people have never considered how difficult it can be for a person who is blind or partially sighted to navigate the internet - especially now that so much of our lives happen online. But one of the most common understandings of blindness is that a guide dog can help a person who is blind to navigate the world. With this insight in mind, we’re using a humorous approach to discuss the serious issue of media accessibility. In the video, we introduce the audience to K9-Online, a training facility that’s equipping guide dogs with the internet skills they need to assist the blind and partially sighted in the digital age. We’ll watch a class of guide dogs as they learn to browse the internet, post on social media, and complete web searches for their owners. Ultimately, the video leaves our audience with one thought – the one that inspired AMI to adapt their own website for those who are blind and partially sighted - why not make the internet itself more accessible? Digital advertisement created by TBWA, Canada for AMI, within the category: Public Interest, NGO.

Ambient advertisement created by Geometry Global, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by Boys and Girls, Ireland for Milupa, within the category: Food.

Film advertisement created by TBWA, France for McDonald's, within the category: Food.

Lions Clubs International (LCI) may be the largest service organizations in the world, but with its latest recruitment effort, it’s proving that it is anything but boring. The 94-year-old non-profit, known for its community service and iconic yellow vests, has a new rap video. Yes, we said rap video. The new music video features Lions members, young and old, singing and dancing to custom-written rap lyrics, while doing community service projects such as feeding the hungry, providing eyeglasses and planting trees. The participants are real members and good sports who don’t take themselves too seriously, and that comes through in the video. Film advertisement created by Serve Marketing, United States for Lions Clubs, within the category: Recreation, Leisure.

Film advertisement created by Cheil, India for Real Kashmir Football Club, within the category: Sports.

Advertising agency barrettSF has created a multimedia marketing campaign starring WWE® Superstar “Rowdy” Ronda Rousey® to launch the latest installment in the WWE 2K video game franchise. WWE® 2K19 releases October 9 for the PlayStation®4 computer entertainment system and the Xbox One family of devices, including the Xbox One X and Windows PC. Consumers who pre-order the game at participating retailers will receive Early Access to a playable Rousey character and additional in-game bonuses beginning October 5. In the 1:15 ad, Ronda Rousey walks into a locker room and hangs the iconic leather jacket of her idol and namesake, WWE Hall of Famer “Rowdy” Roddy Piper. As she stares at the jacket, she begins to recall a conversation she and Piper had several years earlier. “The only thing I want for you is for you to be as successful as you want to be and as happy as you possibly can,” Piper says. “You’re going to give so many people hope.” The voiceover was taken from a 2015 Piper’s Pit podcast conducted shortly before Piper’s untimely death later that year. In the audio clip, Piper explains to Rousey why he was passing the torch of the “Rowdy” name to her. As Piper delivers his words of encouragement, an intense-looking Rousey dons the jacket and walks off, ready to face her opponent in the ring. A super then announces that viewers who pre-order WWE 2K19 can “play as Ronda Rousey.” The jacket was given to Rousey by the Piper family prior to her WWE debut earlier this year, and they continue supporting her as she embarks on her new career. “Roddy saw the potential in Ronda and knew she would continue to inspire! Her grit and determination shine in the WWE 2K19 trailer,” said Kitty Toombs, widow of the late WWE Hall of Famer. The ad broke on WWE’s Monday Night Raw telecast earlier this week and will air nationally on WWE programming, along with social platforms such as Facebook, Instagram and Twitter. The ad will also run as pre-roll video on WWE and through placements on Google’s True View ad platform. A second WWE 2K19 ad, which debuted in June, starred former WWE Champion Rey Mysterio®. Both spots are pieces of the global “Never Say Never” marketing campaign for the video game, with final elements currently scheduled to launch this Fall. Film advertisement created by BarrettSF, United States for 2K Sports, within the category: Gaming.

Film advertisement created by Saatchi & Saatchi, Germany for Vorwerk, within the category: Electronics, Technology.