A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes. Digital advertisement created by McCann, Israel for McCann, within the category: Agency Self-Promo.

Digital advertisement created by MVNP, United States for First Insurance Company of Hawaii, within the category: Finance.

Film advertisement created by McCann, Lithuania for Akropolis, within the category: Retail Services.

Film advertisement created by Don, Argentina for Fibertel, within the category: Electronics, Technology.

To demonstrate the technical aspects of ASICS shoes, we created StopAtNever.com, a parallax scrolling site that houses 10 short, fun films, each about a different technical aspect of various ASICS shoes. Click to the right for a more technical look at what's being demonstrated. Film advertisement created by Vitro, United States for ASICS, within the category: Fashion.

Film advertisement created by JWT, United States for Period Equity, within the category: Public Interest, NGO.

Digital advertisement created by Force of Nature, Denmark for The Hunger Games, within the category: Media.

Film advertisement created by Johannes Leonardo, United States for Adidas, within the category: Fashion.

Outdoor advertisement created by TBWA, France for McDonald's, within the category: Food.

Film advertisement created by BBDO, France for Mercedes, within the category: Automotive.

Digital advertisement created by FCB, Canada for Canadian Down Syndrome Society, within the category: Public Interest, NGO.

JanSport tapped their longtime AOR, San Francisco-based Teak, to cast the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. Hatchet finds its protagonist dominating the city landscape, exercising his freedom to go anywhere and do anything. Film advertisement created by TEAK, United States for JanSport, within the category: Personal Accessories.

The United Nations have announced seizures of illegally sold pangolins have risen from 14,000 per year in 2014 to 142,000 in 2018, but also estimates that the number of pangolins actually killed from illegal trade is in the millions, making pangolins the most illegally trafficked mammal in the world. In July 2020, China upgraded the protection level of pangolin to national level Class I. However, the illegal trade of pangolin is still rampant. Seeing the need for public awareness and action to help the pangolins fight for their survival, dentsu mcgarrybowen China created a unique anthem and music video in hopes to gain the support from the Gen-Z audience. Instead of a traditional approach, the creative team used a new approach by manifesting the pangolins’ frustrations into an anthem and music video featuring Angry Pango, an exaggeratedly angry pangolin. The music video uses mixed visual languages to dramatise Angry Pango’s suffering and is soundtracked with melodic heavy metal and enraged lyrics – describing how humans hunt and tear them apart, to being accused of COVID-19, and even advising humans to live better lifestyles! Through this fantastical and raw music video, people are able to understand the severity of the situation for the pangolins and be motivated to take action by donating or simply sharing the music video. Content advertisement created by Dentsu, China for China Biodiversity Conservation and Green Development Foundation, within the category: Public Interest, NGO.

Film advertisement created by Publicis, Italy for Heineken, within the category: Alcoholic Drinks.

Managing Partner Damian Stevens Film advertisement created by Heat, United States for EA Games, within the category: Gaming.

Digital advertisement created by Artplan, Brazil for Estacio University, within the category: Education.

Film advertisement created by Innocean, South Korea for Ministry of Environment South Korea, within the category: Public Interest, NGO.

Amazon has launched a brand new innovation - The Echo Auto. The small device can easily be plugged into your car or connected via bluetooth, so you can take Alexa’s voice assistant along for the ride. It connects to your phone’s Alexa app to provide every voice-activated service that your homebound Echo does, including news, sports, recipes, shopping lists, and music streaming. Film advertisement created by Joint, United Kingdom for Amazon, within the category: Electronics, Technology.