Digital advertisement created by BBDO, Czechia for Orbit, within the category: Confectionery, Snacks.

Integrated advertisement created by Above+Beyond, United Kingdom for Vita Coco, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Red Pepper, Russia for Charity Garage Sale, within the category: Public Interest, NGO.

Digital advertisement created by RXM, United States for Sunglass Hut, within the category: Retail Services.

Film advertisement created by BETC, France for Canal+, within the category: Media.

Film advertisement created by DDB, France for Honda, within the category: Automotive.

Film advertisement created by Nina, Argentina for Zonajobs, within the category: Professional Services.

Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste. As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner. The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy. Digital advertisement created by Waste, United Kingdom for Supercell, within the category: Gaming.

Ambient advertisement created by King James, South Africa for kulula.com, within the category: Transport.

Film advertisement created by Rapp, United Kingdom for Laithwaite’s Wine, within the category: Alcoholic Drinks.

Film advertisement created by A Graphic Design, Turkey for Enza Home, within the category: House, Garden.

Ambient advertisement created by Y&R, Peru for Movistar, within the category: Electronics, Technology.

Film advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men. Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Direct advertisement created by Ogilvy, India for Vodafone, within the category: Electronics, Technology.

With advertising awards show season at its peak, creatives across the world will win countless of prestigious awards. However, it’s not a big secret within the industry that many of those creatives really don’t contribute much to the campaign, if anything, to “earn” their award. It’s time to change the way the ad industry views awards shows by recognizing even the most tenuous contributions to an ad campaign. Presenting The Slashies. Production Company: FRANK Content Inc.