Hansaplast introduces Hearts. A new type of heart-shaped plasters, created to help parents heal those broken little hearts. Each Heart comes with a specific design that is linked to a heart-warming story, developed with a child psychologist. Outdoor advertisement created by Happiness, Belgium for Hansaplast, within the category: Health.

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde. Digital advertisement created by DDB, Germany for Deutsche Telekom, within the category: Electronics, Technology.

Everyday small business owners are swamped with direct mail campaigns. To showcase the service the alarm company Sector Alarm provides, we installed an alarm in an envelope that went off when the letter is opened. It helped us grab recipient's attention, and helped make our sales reps cold calls a little warmer. Direct advertisement created by Milk, Sweden for Sector Alarm, within the category: Electronics, Technology.

The playoff beard: a time honored tradition in sports fandom where able-bearded men grow their facial hair as long as their team’s post-season lasts. For a few, the beards are trophies of victory, but most must shave goodbye. Why not make it interesting? Integrated advertisement created by Miami Ad School, United States for Dollar Shave Club, within the category: Health.

Outdoor advertisement created by Garbergs, Sweden for Ramboll, within the category: Professional Services.

Film advertisement created by Ogilvy, Greece for Cosmote, within the category: Professional Services.

Film advertisement created by Cactus, United States for CommunityAmerica Credit Union, within the category: Finance.

“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters. Integrated advertisement created by Michele Salati, Hong Kong for Enable Foundation, within the category: Public Interest, NGO.

Film advertisement created by BETC, France for Club Med, within the category: Transport.

Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. We used this situation to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. We launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the programme. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself. All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. After two days it was still the top video on Twitter and YouTube. Digital advertisement created by BBDO, Belgium for Belgian Institute for Road Safety, within the category: Public Interest, NGO.

Norway’s one of the most gender progressive countries in the world. Still, women working in the Norwegian financial sector earn 20% less than their male colleagues. In the days leading up to International Woman’s Day, The Norwegian Union of Financial Workers wanted to raise the general publics’ awareness of this problem. Working with local agency Morgenstern, the organization decided to illustrate this blatant unfairness by giving a group of children a taste of work life. The film is a simple yet powerful reminder of how spontaneously boys and girls alike react to obvious unfairness, and raises the question if our sensitivity to unequal treatment grows weaker as we grow older. The film was shared on The Norwegian Union of Financial Workers’ Facebook page, and has already gone viral in Norway. Film advertisement created by Morgenstern, Norway for Finansforbundet, within the category: Finance.

Film advertisement created by Euro RSCG, Australia for Vanish, within the category: House, Garden.

Film advertisement created by Red Urban, Canada for Hudson's Bay Company, within the category: Retail Services.

Humans are increasingly lazy, especially after journeys. BalticMiles wants to motivate its members to overcome one's-weaker-self. BalticMiles developed a service to find the perfect balance between sitting and moving after a long round trip. Burn-the-miles: Rewarding Members for moving. Members have 24hours after landing to burn as many calories as miles flown. Example: Riga-Berlin-Riga are 1,044 miles. Members are challenged to burn 1,044 calories. If members accomplish the challenge, BalticMiles rewards them with extra points. An App, as a service-platform is linked with the Members Account and gathers additional data by syncing with serveral running devices and services such as Nike+ and more. Digital advertisement created by MRM, Germany for BalticMiles, within the category: Transport.

Audio advertisement created by dim&canzian, Brazil for Transamerica Radio Station, within the category: Education.

According to recent studies (Cambridge, at European Union level) The Czech Republic has been recorded as one of the most racist and nationalistic countries in Europe. Living here, we can say that the people are mostly accepting and nice. Unfortunately, people aren’t quite as nice online. The internet has become a breeding ground for awful, hateful messages, made worse by anonymity. Usually made toward those who are most vulnerable - the refugees. So, Nadace Varietas - the Czech NGO for an open society and supporting the integration of foreigners - decided to do something to challenge and change mentalities. “Hate Unplugged” – a project that evaluates all the negative energy wasted online (by writing hateful posts) and transforming it into positive by donating free electricity and data to the people in need (the exact people that were targeted by that hate online). 
Using a mixture of social listening and complex sentiment analysis tools, we monitored the internet for months, recording the most hateful comments and negative energy, and calculating how much energy was wasted in the process. Applying a simple algorithm (how much a human being consumes as energy in a hateful manifestation + the energy consumed by the device he used, multiplied by the number of hateful post we found every day = 259 300 watts per year! We used the equivalent of this “wasted” negative energy to donate it to the people in need – the Nakivale Refugee Settlement in Uganda, where we've build Hello Hubs (hubs that’ll give free electricity and data) with the help of the Hello World organisation. Digital advertisement created by McCann, Czechia for Hello Hub, within the category: Public Interest, NGO.

Film advertisement created by Moxie, United States for Quilted Northern, within the category: House, Garden.

Digital advertisement created by Gyro, United States for Center for Biological Diversity, within the category: Public Interest, NGO.