1 in every 3 Israeli women has been sexually assaulted. 1 in every 5 has been raped. Researches show that 40% of the Israeli public believe that women who choose to wear revealing clothes are partly to blame for their assault, in other words - they are “asking for it”. The time has come to break the link between women’s clothing and sexual assault, and to put an end to victim blaming. Women are NEVER asking for it. Comme Il Faut is a women’s Israeli fashion brand with a mission to promote feminist agendas, and this summer the brand has decided to take on the topic of victim blaming. To highlight the absurdity, each collection item was attached to a quote, based on words of rapists and assaulters, collected from the media, court protocols, internet commentary and victims' testimonies. In Comme Il Faut’s stores, shopping transformed into a thought-provoking experience: The Fitting Rooms were turned into confession booths, encouraging women to anonymously write their personal stories and add their own quotes. The collection didn’t just raise awareness and changed the conversation regarding victim blaming - it also raised donations for the Association of Rape Crisis Centers in Israel, with which the brand even collaborated in the concept throughout the process. Integrated advertisement created by GefenTeam, Israel for Comme Il Faut, within the category: Fashion.

Film advertisement created by DDB, Canada for Crime Stoppers, within the category: Public Interest, NGO.

If you have a shoe, you can be creative. This is the idea behind the new fashion film of the London brand to present its New Collection of footwear Spring Summer 2018. Film advertisement created by Utopicum, Spain for Pepe Jeans, within the category: Fashion.

Digital advertisement created by Y&R, Poland for Nokia, within the category: Electronics, Technology.

Film advertisement created by Grenadier, United States for Stanton Optical, within the category: Professional Services.

Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with scarce resources can easily access in order to get the help they need 24hrs per day. Outdoor advertisement created by Labstore, Spain for Red Cross, within the category: Public Interest, NGO.

Film advertisement created by Cummins & Partners, Australia for Movember Foundation, within the category: Public Interest, NGO.

Nowadays nobody has extra time to visit bank and spend hours in a queue. ProCredit Bank Direct banking allows customers to receive complex affordable and easy service to spend their time as they wish. Film advertisement created by LF&T, Georgia for ProCreditBank, within the category: Finance.

We follow the life stages of a boy over his first 20 years and how his parents manage their finances with guidance and help from Nuborrow. Film advertisement created by TAG, Canada for Nuborrow, within the category: Finance.

Film advertisement created by 18 Feet & Rising, Australia for Polycell, within the category: Industrial, Agriculture.

Invest Komfort, a developer who has been implementing premium housing investments in Poland for over 25 years, has created an extraordinary image campaign on the occasion of his jubilee. The campaign consists of a series of short documentary films entitled "Creating space and time”. In the series of eight episodes, we meet creators of modern residential buildings: from designers, engineers and architects, to craftsmen and artists. The characters share their views on architecture, reveal the backstage of their work and tell the secret of the developer's success, who has received over 70 prestigious awards for his investments. https://www.tworcyinvestkomfort.pl/en/ Integrated advertisement created by Communication Unlimited, Poland for Invest Komfort, within the category: Industrial, Agriculture.

Direct advertisement created by Serviceplan, Germany for Soelden, within the category: Transport.

Ukrainians, both adults and children, are terribly tolerant about the violation of their rights. Our task was to show teens that they have rights and these rights must be upheld. We had to explain them how to do it without making them bored. We decided to put a teen in a position of an expert who helps other kids out when their rights are violated. We created #smthwentwrong, a chatbot quest in messengers where players got messages from the characters in need. The teens advised them what to do best and instantly they could figure out where their advice got the characters. Regardless of the players' choices, they were taught what’s the right thing to do in such situations. Also, the teens could write to us in the messengers if their rights were violated in order to have the real lawyer’s advice. They wrote indeed, and even shared their personal problems! Integrated advertisement created by UAMASTER, Ukraine for Pact & Change Communication, within the category: Public Interest, NGO.

Film advertisement created by FCB, Brazil for Oreo, within the category: Confectionery, Snacks.

Falls City's beloved mascot, CanMan, embarks on a journey back home. Film advertisement created by Clovehitch Productions, United States for Falls City Beer, within the category: Alcoholic Drinks.

Film advertisement created by CLV, Spain for Mirazur, within the categories: Food, Recreation, Leisure.

Film advertisement created by Quiet Storm, United Kingdom for Young's Gastro, within the category: Food.

Behind every great man there's a greater woman. Who taught Juan Sheet everything he knows about wiping up spills and cleaning all around the house? His Nonna of course. Plenty introduce their first YouTube channel, hosted by Juan and his Nonna to show a variety of 'genius' tips. http://www.youtube.com/user/PlentyGenius Digital advertisement created by Publicis, United Kingdom for Plenty, within the category: House, Garden.

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos. The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally. Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017). Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.