Titan has launched ‘Tune for Ma’, a refreshing new take on the iconic Titan tune. In this film, Titan shares an evocative message on the healing power of Mothers and Music. The brand has also asked it audience to capture their special wishes and moments with their Mothers with #TimeWithMa on their social handles. Film advertisement created by Ogilvy, India for Titan, within the categories: Personal Accessories, Public Interest, NGO.

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

Digital advertisement created by Havas, Bulgaria for Volkswagen, within the category: Automotive.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Outdoor advertisement created by Leo Burnett, Israel for Samsung, within the category: Electronics, Technology.

Film advertisement created by JWT, Puerto Rico for Stride, within the category: Confectionery, Snacks.

Film advertisement created by BBDO, Turkey for Smart, within the category: Automotive.

Unique from all other sports books, Betser is introducing ‘Balls and Brains’, which rewards the player’s courage and skills. In the campaign we gathered the biggest balls and brains personalities throughout history to let them convince each other on how to bet – with your balls or your brain. Film advertisement created by Jack Russel, Sweden for Betser, within the category: Gambling.

Film advertisement created by DDB, New Zealand for Lotto New Zealand, within the category: Gambling.

Digital advertisement created by Lapiz, United States for Chicago Latino Film Festival, within the category: Recreation, Leisure.

Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

For all the refugees, living is already winning. Across the world, the refugees are forced to leave their country due to violence and persecution. Their perilous journey deserves to be seen through the lens of true heroic physical exploit. While athletes surpass themselves to win, refugees do it to live. Film advertisement created by Josiane, France for La Cimade, within the category: Public Interest, NGO.

Film advertisement created by BBH, Singapore for NTUC, within the category: Finance.

The agency has created and developed SantApp, an application which, by using standard mobile phone technology, creates the illusion that Father Christmas or the Three Kings are moving around in your living room, dropping off their Christmas presents. The user just has to enter the name of the child or children, place the phone in the room with the presents, close the door, turn off the lights, then head off to fetch the children. From behind the closed door, the sound and light effects will do the rest. SantApp can be considered as part of one of the very latest emerging trends, that of so-called “phygital technology”. The digital application genuinely impacts on its physical surroundings, leading to a fully-fledged sensory experience for the user and others present. Digital advertisement created by Shackleton, Spain for Shackleton, within the category: Agency Self-Promo.

Film advertisement created by Ogilvy, India for Titan, within the category: Personal Accessories.

You could be forgiven for assuming that any comprehensive branding campaign for a B2B data analytics company would be unimaginative. However, full service creative studio Bonfire Labs, San Francisco, has made it a habit of defying the expectations of traditional B2B – infusing the category with a sense of humanity usually reserved only for B2C work. The latest example of their B2H (business-to-human) approach can be found in their work for Splunk, providers of the world's first Data-to-Everything platform. Film advertisement created by Bonfire Labs, United States for Splunk, within the categories: Electronics, Technology, Professional Services.

Film advertisement created by Untitled Content, Canada for Green Beaver, within the category: Health.

In the spring of 2016 Henkell & Co released their non-alcoholic sparkling wine - Henkell Non alcoholic. An elegant and luxurious wine sold in ordinary grocery stores (ICA and Coop). We invited Martin Schmetzer to interpret the campaign “For life’s all festive moments” with a typographic illustration. With an artistic expression and craft we hope that Henkell Non-alcoholic will be the natural choice for the dinner, the party, the Swedish “Fredagsmys” and for life’s all other festive moments. We want to inspire the choice of a festive and non-alcoholic alternative. Film advertisement created by Bacill, Sweden for Henkell, within the category: Non-Alcoholic Drinks.