Digital advertisement created by BBH, Singapore for IKEA, within the category: House, Garden.

Direct advertisement created by FCB, China for Go Player, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Digital advertisement created by Kempertrautmann, Germany for Edding, within the category: Office Equipment.

In Mucinex’s latest “Let’s End This” creative by McCann New York, Mr. Mucus is back and trying to trick people into believing that regular cold medicine is a good as Mucinex, which lasts 12. The idea started with a fact: 70% of people want long lasting relief, but they stick with products that only relieve for 4 hours. The latest iteration features him showing up in contextually relevant media with creative design around consumer’s passion points. On the Weather Channel, Mr. Mucus will show up on the live set to interfere with the anchor. On Twitter, he will show up in costume and recommend against taking Mucinex. One day he’s a mucusy meteorologist, the next he could be an anchorman delivering you “the news." The campaign compliments the content viewers are about to watch, and plays into the role of Mr. Mucus and his constant goal to discredit Mucinex and its superior relief. “Mr Mucus Misinforms” will run through February, 2018 the months with the highest cold and flu incidence in the 2017/18 season. It will be delivered across TV, digital and social with augmented reality on the Weather Channel. In addition to national broadcast on The Weather Channel, social will include Twitter and YouTube. Film advertisement created by McCann, United States for Mucinex, within the category: Health.

Film advertisement created by JWT, Netherlands for Bridgestone, within the category: Automotive.

Film advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Digital advertisement created by Story Manufacturing, United States for Union Wine Company, within the category: Alcoholic Drinks.

Film advertisement created by Leo Burnett, Portugal for IndieJunior, within the category: Recreation, Leisure.

Digital advertisement created by Cheil, Singapore for Samsung, within the category: Electronics, Technology.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

A POV look into the life of a tastemaker couple.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Feel free to celebrate Christmas your own way! Film advertisement created by Auge Headquarter, Italy for IKEA, within the category: Retail Services.

Film advertisement created by Caldas Naya, Spain for Super Bock, within the category: Alcoholic Drinks.

Film advertisement created by Lowe, Czechia for For a Better Life in Prague, within the category: Public Interest, NGO.

Film advertisement created by Publicis, France for Orange, within the category: Electronics, Technology.

Hungary is a football crazy nation, but in the past 40 years success have avoided us. Until last year. With veterans making up the core of the national team, the demand for new talent has never been higher. Unfortunately the people still didn’t believe their kids have the talent to be world class athletes. Clumsy people are often referred to as having two left feet, although no one has taken this expression literally. Until now... We swapped all the right foot shoes with lefties in a sneaker store, and waited for the reaction. When the kids realised they don’t fit we took them with an even bigger surprise. This is Zoltan Gera, member of the Hungarian National Football team. We literally proved that no kid has two left feet. This is how we promoted the National Football association talent programme for children. Film advertisement created by Café Communications, Hungary for Hungarian Football Federation, within the category: Sports.

Element Electronics and college football analysts Matt Leinart, Robert Smith, Coach Dave Wannsteadt and Rob Stone have teamed up for a series of commercials airing exclusively on Fox Sports. The first spot, “Pretty Boys”, highlights Element’s amazing picture quality as we see the on-air team taking extra care primping before their live broadcast. In the second spot,“Analyze This,” the team gets focused on the technology of the Element TV – instead of their football commentary. The latest, holiday-focused commercial, “Best. Gift. Ever.” is airing this November and reinforces that Element offers a line of TVs with amazing technology at affordable prices, which make them perfect gift for everyone on your list. Film advertisement created by Griffin Archer, United States for Element Electronics, within the category: Electronics, Technology.

Every island has a story. If you listen, it will speak to you. Beneath the breathtaking natural wonder and exotic beauty unique to each of the Hawaiian Islands, there are vital roots. These are the stories of the people who tend to them. Who cultivate ancient ways of living in harmony with the environment and embrace local and Hawaiian culture with equal parts aloha and responsibility. For the next generation. And for Hawaii to stay rooted. Content advertisement created by MVNP, United States for Hawaii Visitors and Convention Bureau, within the category: Transport.