Daring Foods, the leader in plant-based chicken whose mission is to rethink and replace the animal chicken from our food system, announced today the launch of their latest platform, Daring Moves. As a brand that's committed to taking on an outsized challenge and effecting positive change, Daring Moves is a way for the company to express its support for others doing the same across a wide variety of domains. The platform launches with Olympic Bronze Medalist and World Champion, Miles Chamley-Watson, a fencing athlete known for challenging the status quo in and outside of his sport. Additionally, Daring Moves showcases a cast of trailblazers and the nontraditional approaches they’re taking to leave the world better than they found it. The centerpiece of the launch is a docu-style film and photo series featuring Miles Chamley-Watson. From challenging conventions in fencing to making moves in the fashion industry, Miles Chamley-Watson has consistently forged his own path in his career. This film is produced by Honor Society and directed by Molly Shiot, acclaimed director and creator of “The Unsung Heroines,” and the photos were shot by esteemed photographer Raven B Varona, who’s worked with the likes of Beyoncé and Nike. Film advertisement created by Daring Foods, United States for Daring Foods, within the category: Food.

Digital advertisement created by NYU, United States for Microsoft, within the category: Electronics, Technology.

Digital advertisement created by Mustache, United States for Netherlands Board of Tourism & Conventions, within the category: Transport.

People are generally unaware about psychological abuse: 1 of 2 Ukrainians unable to recognize manifestations of psychological violence according to InMind research for UNICEF Ukraine. However, 75% of children in Ukraine are regularly subjected to violent discipline, as well as 1 100 000 Ukrainian women are facing domestic violence every year. Anti-violence campaigns in Ukraine have usually targeted victims of physical abuse, rarely – the abusers themselves. Thought, the domestic violence situation hasn’t got any better. Striving to make a positive impact we went to the problem’s roots: psychological abuse. We aimed at engaging with everyone, since anyone can be a victim, an abuser or a witness of psychological violence during their lifetime. Violence triggers people, and while trying to stop psychological violence having no idea of how to do it properly, many people start fighting it, practicing and provoking even more violence. We decided not to fight, but to talk against violence. In order to motivate people to have a talk with their families, and thus not to let violence in their relations in future we did a real neuroscience experiment to show people what psychological violence is and why it is so destructive for people. Film advertisement created by Be-it, Ukraine for Unicef, within the category: Public Interest, NGO.

Planning Director: Hila Tamir Planner: Zohar Reznik Film advertisement created by Y&R, Israel for Orange, within the category: Media.

Digital advertisement created by 180LA, United States for Virgin Mobile, within the category: Electronics, Technology.

Film advertisement created by Zulu Alpha Kilo, Canada for ParticipACTION, within the category: Public Interest, NGO.

Advertising agency Spawn Ideas has launched the latest edition of its 90x2020 initiative for the United Way of Anchorage, a multi-year, integrated-marketing campaign that aims to raise funds that the organization will use to increase the local high school graduation rate to 90% by 2020. “Look Beyond the Labels” is the tagline for the 2019 campaign, which is targeting TV, print, radio and digital media to show people the various barriers that keep students from getting an education. “The strategic idea was to give Anchorage a story they could root for and include them in the solution,” said Kaylee Devine at Spawn Ideas. “So many times, people look at kids who skip school or who do poorly as bad or lazy, when the truth is we don't know what they're going through. They might have to take care of younger siblings or maybe don't get enough to eat and can't concentrate enough to do well.” The objective of “Look Beyond the Labels” is to tell stories that create empathy for students who are having trouble staying in school and, it is hoped, to generate donations to United Way programs that research has shown can help them graduate. The initiative has been successful thus far: When it began in 2005, the graduation rate was 59.6% [compared with the national average of 73%]. It has risen to 81.6% in 2019. In one TV ad, set in a classroom, the camera focuses on a student who stares straight ahead with a dead-eyed glaze. “I’M NOT SMART ENOUGH,” the screen reads. However, as the camera pans back, additional text appears, making the picture—and the kid’s words—come into better focus. “It’s not that I’M NOT SMART,” the young man explains. “I just can’t think when I don’t get ENOUGH to eat.” In “I HATE SCHOOL,” we learn that what a teenage girl actually loathes is getting teased by other students about wearing dirty clothes to class. “There’s more to every kid’s story,” a female narrator says, before directing viewers to the 90by2020.org website to learn more about how they can help Anchorage students graduate. Print ads use a similar tack and feature teens with sensational labels like, “I’M A LOST CAUSE” or “I’M JUST LAZY.” However, when we look closer and read between the lines, we see smaller text that helps tell a more complete story. The campaign is running as both paid media (radio, TV, digital) and PSAs (TV) in Anchorage, Alaska. PSAs will continue throughout spring 2019. The digital buy was enhanced with Google AdWords and had a strong presence at local newspaper site ADN.com. Integrated advertisement created by Spawn Ideas, United States for United Way of Anchorage, within the category: Public Interest, NGO.

Design advertisement created by Leo Burnett, Italy for MIA, within the category: Public Interest, NGO.

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah. In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah. Kfafganya - A combination of two words in Hebrew: Glove and Sufganiyah. Direct advertisement created by M&C Saatchi, Israel for Roladin, within the category: Food.

Just Dance - You never know someone until you dance with them - Film Sarah

Film advertisement created by Publicis, France for Renault, within the category: Automotive.

Direct advertisement created by Mercury 360, Romania for The Heart of Children Association, within the category: Public Interest, NGO.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

Film advertisement created by JWT, Australia for Parkinson's NSW, within the category: Public Interest, NGO.

Fall is the time of year when many are moving out and life takes a new turn. For some it’s a moment of joy, for others, it’s a bit sad. In this film New Chapter, we portray the beautiful relationship between a mother and a daughter and how an old bookshelf filled with memories can get a new life in a new home. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

Cars can get fixed and bones can heal, but the emotional impact that accompanies drinking and driving incidents never goes away. It’s an aftertaste that will linger on your conscience for the rest of your life. Don’t drink and drive. It’s not worth it. Drink responsibly. #avoidtheaftertaste Film advertisement created by TBWA, South Africa for Tops at Spar, within the category: Alcoholic Drinks.

We are not looking for an employee, we are looking for an individual. “Hello, Future Friend” is a story about people, unique workers of Siili Solutionswho make the company and create that spirit of togetherness. The film presents these genuine people in their beloved hobbies and shows how work really connects different people from different backgrounds, to work towards a common goal. The film’s narrative tells the story of what we’re looking for in a new, potential work friend, and what we’re offering to them. Together, we make it real. Film advertisement created by Siili Solutions, Finland for Siili Solutions, within the categories: Agency Self-Promo, Electronics, Technology.

Film advertisement created by Saatchi & Saatchi, Australia for Toyota, within the category: Automotive.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.