Film advertisement created by Preston Kelly, United States for Catholic Health Initiatives, within the category: Public Interest, NGO.

Film advertisement created by Romance, France for World of Tanks, within the category: Gaming.

Digital advertisement created by Voskhod, Russia for Nic Nac's, within the category: Food.

Film advertisement created by Leo Burnett, Canada for Enbridge, within the category: Industrial, Agriculture.

Digital advertisement created by CP+B, United States for A.1., within the category: Food.

The Adris Foundation has supported hundreds of educational and scientific projects in Croatia. Twenty-four of the best Croatian illustrators portrayed those projects for this book. Seeing them gathered inside, you feel hope that Croatia has a good future. The book’s cover is sensitive to touch. The more it is used, the more hope there is (the word “nada” on the book’s covers means “hope” in Croatian). Direct advertisement created by Bruketa & Zinic, Croatia for Adris Group, within the category: Public Interest, NGO.

Film advertisement created by Ageisobar, Brazil for Mattel, within the category: Gaming.

Direct advertisement created by BBDO, Belgium for BBDO, within the category: Agency Self-Promo.

Ambient advertisement created by Publicis, Brazil for Dorflex, within the category: Health.

Film advertisement created by Ogilvy, United States for Gerber, within the category: Food.

Film advertisement created by BBDO, United States for Guinness, within the category: Alcoholic Drinks.

Film advertisement created by Altmann + Pacreau, France for Mr Moustache, within the category: Fashion.

Film advertisement created by The Red Brick Road, United Kingdom for Just Eat, within the category: Professional Services.

Digital advertisement created by Isobar, Poland for McDonald's, within the category: Food.

Film advertisement created by JWT, United States for Jiffy Lube, within the category: Professional Services.

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. Ambient advertisement created by JWT, Singapore for Lux, within the category: Health.

What would make you smile in a life where you wake up exactly at the same time, drive through the same roads, arrive at the same place and do the same things every day over and over again? A good sleep? Not enough. The morning coffee? To some extent. The company car? How so? Like this. Your alarm goes off. You wake up. It’s still dark outside. You have to go to work. You get up from bed. You look out from the window and ta-da! There it is. The company car. It’s waiting for you, “let’s roll together!” it says. At that moment, “El Bimbo” starts to play in your head. The campaign for the fleet leasing company, Hedef Filo consists of four TVCs. It shows us the misery of waking up early and going to work, the stress of a job interview, the tiredness from working all day, and the tension that arises from being stranded on the road while going to a very important meeting. And in these stressful moments, seeing the company car on a platform revolving in all its beauty with “El Bimbo” playing in the head, it lightens the mood. Film advertisement created by BLAB, Turkey for Hedef Filo, within the category: Automotive.

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to "The Walk" – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome. Film advertisement created by McCann, Sweden for Getinge, within the category: Health.

The campaign uses Virtual Reality to create a 5D-experience in a Stockholm hangar that allows participants to recharge on the world’s most beautiful beaches, experience the best Heli-skiing, and enjoy an African safari, among other things. The experience consists of five different VR experiences supplemented with custom-built simulators and sensory effects such as wind, aromas, heat and even an artificial elephant trunk to take the sense of reality to a whole new level. Film advertisement created by King, Sweden for Lotto, within the category: Gaming.