Film advertisement created by 180 Amsterdam, Netherlands for PS4, within the category: Gaming.

The initiative celebrates the tradition behind Jim Beam and uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Beam legacy. When viewed in person at Jim Beam’s flagship distillery in Clermont, Kentucky, the video reveals a dynamic 3-D illumination against a rackhouse which houses more than 24,000 barrels of aging whiskey. This is the first time the spirits company is using projection mapping technology to create a fully immersive visitors experience. Outdoor advertisement created by Geometry Global, United States for Jim Beam, within the category: Alcoholic Drinks.

Ambient advertisement created by TBWA, France for SNCF, within the category: Transport.

Created by HearLife Clinic and FP7/McCann in Dubai, “Lost Frequency” is a series of self-diagnosing radio adverts for hearing loss. With 500,000 people affected with hearing loss in the UAE, the challenge for HearLife was to get the 35% of sufferers unaware they have a problem, to take a hearing test. The early symptoms of hearing loss are difficulties hearing high frequency and low sounds, often only discovered in an audiology exam. In the examination, ranges of sounds tested patients hearing: those unable to hear above 4kHz+ are diagnosed with hearing loss. To make the test something everyone would want to listen to, the team took the science of a hearing test and disguised it as wildlife documentary. Because birds, crickets and dolphins all naturally sing in the 4kHz+, they could use these animals to help self-diagnose hearing loss. In a series of 3 radios, take a quick dive with dolphins, listen to the birds, and join thousands of crickets on a summer’s night. For the first time, those who didn’t know they had a problem were self-diagnosed and offered a solution. Audio advertisement created by FP7, United Arab Emirates for HearLife Clinic, within the category: Health.

Film advertisement created by Voskhod, Russia for ForexClub, within the category: Finance.

Ambient advertisement created by Ogilvy, Greece for Aegean Airlines, within the category: Transport.

Production Company:
 LANDIA Film advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Film advertisement created by The Works, Australia for MND, within the category: Public Interest, NGO.

Film advertisement created by Marcel, France for France 24, within the category: Media.

Film advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Digital advertisement created by Publicis, Australia for RID, within the category: Health.

Film advertisement created by la comunidad, United States for Corona Beer, within the category: Alcoholic Drinks.

Film advertisement created by Kairo, Egypt for Three Chefs, within the category: Food.

Content advertisement created by Sid Lee, France for Honda, within the category: Automotive.

Film advertisement created by Cheil, Ukraine for Samsung, within the category: Electronics, Technology.

Photographer: David Stewart Film advertisement created by BBDO, United Kingdom for GameStore, within the category: Gaming.

"Feed little moments of happiness" is a story about the tiny details of life. Which can come in unexpectedly and on an ordinary day, but also bring you the most joyful moments. Moments that you will remember. Film advertisement created by McCann, France for Chocapic, within the category: Food.

Content advertisement created by Cairo Ad School, Egypt for Peugeot, within the category: Automotive.

When it comes to buying food on the go, it’s so easy to say yes to going large, adding a side or making it a meal deal. But these little unnecessary extras are having a huge impact on our health. As a society, we need to be more aware of the techniques used to make us buy more than we need. Food Standards Scotland approached the Union to increase awareness around upsizing. An integrated campaign, consisting of outdoor digital 6-sheets and three TV ads, addresses this serious issue in a fun and engaging way, and tells everyone that when it comes to upsizing, it’s time to say no. Film advertisement created by The Union, United Kingdom for Food Standards Scotland, within the category: Public Interest, NGO.