Embers of Empathy A unique collaboration between one of the world's leading humanitarian organisations and Australia's most renowned fine artists, to raise funds to support people and communities affected by natural disasters. October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed. This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross. To find out how Red Cross work with communities to better prepare for, respond to and recover from disasters across the country visit redcross.org.au. Ambient advertisement created by Y&R, Australia for Red Cross, within the category: Public Interest, NGO.

What happens when perceptions of sexual and gender identity are put to the test? As a partner to Pride around Canada, Fido invited people to play a game and find out. Experiential advertisement created by Taxi, Canada for Fido, within the category: Public Interest, NGO.

Production Company: 76 ltd. Film advertisement created by TBWA, United Kingdom for Smyths, within the category: Retail Services.

Outdoor advertisement created by Publicis, France for Renault, within the category: Automotive.

Film advertisement created by Marcel, France for France 24, within the category: Media.

On March 22nd, Belgium was attacked by terrorists. A month later, the impact on Brussels’ economy was enormous. Certainly for the restaurants who saw their business go down tremendously. (bankruptcy rate increased by 1500%). Together with ‘De Tijd ‘and ‘L’Echo’, Belgians national business newspapers, we decided not to sit back and wait, but to do something: we launched #DiningforBrussels. Ambient advertisement created by Famous, Belgium for De Tijd, within the category: Media.

Digital advertisement created by Soda, Russia for Nord, within the category: Retail Services.

Film advertisement created by JWT, India for Junglee Games, within the category: Gaming.

IKEA is where life happens, whatever happens – and is not afraid to show it like it is. Living in two homes with divorced parents is a reality for many children in Sweden. Thanks to affordable products the parents in this film manages to ease the situation for the child. And IKEA perhaps also eases some bad conscience among single parents and helps acknowledge the children. Film advertisement created by Åkestam Holst, Sweden for IKEA, within the category: House, Garden.

The film shows All New L200 Triton Sport’s victory over the biggest battles of all times: bigger than Waterloo, bigger than Thermopylae and bigger than Stalingrad. The commercial alludes to the historical battles that not even with the greatest badasses in history were able to defeat the new pick-up. Film advertisement created by Africa, Brazil for Mitsubishi, within the category: Automotive.

Digital advertisement created by Miami Ad School, Argentina for YouTube, within the category: Public Interest, NGO.

The brewery really appreciates how their beer is served. Beginning with its glass, which is a chalice. Was sent in a box with the phrase on the outside: “In a ritual of tasting, you need more than a glass.” Upon opening, had another phrase: "You need a holy chalice." “ Direct advertisement created by Beats, Brazil for Stella Artois, within the category: Alcoholic Drinks.

Film advertisement created by McCann, Greece for efood, within the category: Professional Services.

First video of the #InRandomWeTrust campaign for French Fried; an all around restaurant-bar-terrace-VIP-ping-pong-parlor-dj-jazz-stand-up-art-gallery place. Music licensed by James Pollis & See Through, 2016. Film advertisement created by Analog, Mexico for French Fried, within the category: Food.

In the Egyptian Culture, "full of slaps" means that life is not going very well for you financially. The ad turns the insight into reality. Several people are put into situations that escalate to lead to needing more money. Film advertisement created by everyone, Egypt for MoneyFellows, within the category: Finance.

SNCF has set up one of the biggest vivarium in Europe to promote the smallest TGV prices and installed it in Paris Gare de Lyon station for the occasion. Outdoor advertisement created by TBWA, France for SNCF, within the category: Transport.

The commercial was developed to promote a new offer from Volia – the package of cinema channels providing a non-stop movie broadcast. Film advertisement created by Scholz & Friends, Ukraine for Volia, within the category: Media.

Digital advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Film advertisement created by Alazraki, Mexico for Electronic Game Show, within the category: Recreation, Leisure.