In Germany, 31 million people work in their free time for the benefit of us all. Volunteering isn’t just about supporting a good cause – it can also be a lot of fun. Volunteering offers something for everyone. Integrated advertisement created by fischerAppelt, Germany for German Federal Ministry of the Interior, within the category: Public Interest, NGO.

Glow is the story of a typical enterprise worker, Jane, and how she loses her way after doing repetitive, mundane tasks. The project is a visual metaphor about how enterprises might use IBM’s AI-powered automation software and services to give employees back hours of their day.

Film advertisement created by Ogilvy, China for Kotex, within the category: Health.

The campaign revolves around a young man named Mads and his battle against the peer pressure from his friends. However to show the absurdity of how Danish youth often pressure each other into consuming more alcohol and tackle how normalised this kind of behaviour has become, we have replaced all alcohol in the scenes with red sausages. We follow Mads through a range of different drinking (sausage) situations and the continuous pressure from his friends to consume more and more sausages. When Mads has finally had it with the pressure and takes a stand against his friends, he fails miserably as the peer pressure overwhelms him. The call to action in the end says: “Are you pushing the sausage?". Urging young people to stop peer pressuring each other into drinking more alcohol. Film advertisement created by Robert/Boisen & Like-minded, Denmark for TrygFonden, within the category: Public Interest, NGO.

Experiential advertisement created by Guns or Knives, Ireland for Samsung, within the category: Electronics, Technology.

This Mother’s Day, Martin Starr helps Mother New York remind us all how lucky we are to have human moms. Take a second (or 30) to truly appreciate how good you and your human mom have it versus, say, the beetle who gives birth inside an animal corpse. Yup, that actually happens. ‘Silicon Valley’ star and comedian, Martin Starr, lends his voice as narrator of the series. Film advertisement created by Mother, United States for Mother, within the category: Agency Self-Promo.

Film advertisement created by Africa, Brazil for Budweiser, within the category: Alcoholic Drinks.

According to recent reports, a divorce takes place every hour in Dhaka city. In the last decade, the divorce rate has increased by a massive 34% throughout the country, according to the Bangladesh Bureau of Statistics (BBS). Some of the most common reasons stem from an inability to maintaining a conjugal life, drug addiction, extra marital affairs, incurable diseases, physical assault, dowry, premature marriage and infertility. Yet age old notions about divorce exist widely and very often women, especially, are stigmatised, even today. Somehow, the label of ‘divorcee’ is a social red flag, a mark one can’t remove. Breaking the taboo of divorce is essential, but so is giving hope and highlighting the importance of self love. It’s impossible to move forward, fight social stigmas or face scrutiny if we can’t at first love ourselves. Here, we celebrate self love on Valentines Day. The hardest and the most rewarding form of affection is what we show ourselves. GrameenPhone is the largest telecom company in Bangladesh and growing every day. It’s campaigns impact millions, creating a natural social responsibility. This particular campaign has struck a chord with many. It is important to remember that: life will often be unkind to us, so being kind to ourselves is the least one can do.

The first marketing campaign designed to apply a real change in sexist consumer habits. Digital advertisement created by Publicis, Argentina for Minicuotas Ribeiro, within the category: Public Interest, NGO.

Film advertisement created by POL, Norway for Posten, within the category: Professional Services.

Film advertisement created by Havas, France for EDF, within the category: Industrial, Agriculture.

Film advertisement created by Pereira & O’Dell, United States for Lego, within the category: Gaming.

Content advertisement created by Tribal, United Kingdom for Lufthansa, within the category: Transport.

Experiential advertisement created by Happiness Brussels, Belgium for Bru, within the category: Non-Alcoholic Drinks.

Immerse your senses with vodka infused with natural fruit and botanical essences. Available in three flavors: Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary. All-natural ingredients. Only 73 Calories. Film advertisement created by MullenLowe Group, United States for Grey Goose, within the category: Alcoholic Drinks.

Enlisted by CNN Creative Marketing to collaborate in promoting seasons three and four of the HLN Original Series “Vengeance,” 2C Creative (“2C”) gave the campaign a cinematic feel, opting to approach the launch promos more like main titles in style and pacing and delivering elements that heighten a sense of danger through contrasts. “Vengeance” is an HLN Original Series about revenge, betrayal and murder. Each season follows 10 true-life mysteries through all of the twists and turns that lead to arrests, verdicts and justice. “Vengeance – Killer Coworkers” premiered Sunday, January 5, and the campaign will evolve for season four – “Vengeance – Killer Families” this summer. With campaign elements that include launch spots, key art, the HLN Original Series open, episodics and graphic toolkits, 2C’s concept takes the familiar scenes and objects from our work and home lives and injects them with a True Crime twist. The scenarios are simple – a desk, a break room, a kitchen, a living room – but each has been tainted with murder so it’s both familiar and shocking, normal and unsettling. To create these completely custom scenarios, 2C used a combination of 3D elements and compositing. Heavy shadows and shifting darkness isolate the focus on the scene of the crime while a desaturated palette helps emphasize the blood stains in each location, embodying the element of murder. The story is told with titles, as authentic audio from the show provides the pacing. “By developing a toolkit of a distorted normal, it becomes powerful in its simplicity, and we love that the CNN Creative Marketing team allowed us to run with these ideas,” explained 2C Creative Director Ben Frank. “As they say on their website, ‘Creative comes before Marketing for a reason,’ and that philosophy is 100 percent put into practice.” Film advertisement created by 2C Creative, United States for HLN, within the category: TV Promos.

Year after year, New Year's greetings become more and more impersonal. There are countless numbers of pre-printed cards, disembodied e-mails or bulk SMS that people receive each month of January. gyro: sought to put humanity, heart, warmth and emotion back in its wishes and creates the first human greeting card to put back heart, emotion, and humanity into its new year greetings. To put in flesh this greeting card, gyro : called the french artist Louis Piscine, and collaborated with the writing and production of an original song. Then the greeting card went on tour at gyro : 's clients and partners' offices. Experiential advertisement created by Gyro, France for Gyro, within the category: Agency Self-Promo.

Ambient advertisement created by RGA, United States for Ad Council, within the category: Public Interest, NGO.

What do you think of the person on the other side? Ambient advertisement created by Mark+, Brazil for Biscoitos Zezé, within the category: Confectionery, Snacks.