Film advertisement created by JWT, Sri Lanka for Laojee, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Publicis, Brazil for Canal Sony, within the category: Media.

Ambient advertisement created by Vizeum, Denmark for Spectre, within the category: Media.

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes. Advertising Agency: BooneOakley, Charlotte, U.S.A. Film advertisement created by BooneOakley, United States for Autobell, within the category: Professional Services.

Direct advertisement created by Publicis, Peru for Pilsen Callao, within the category: Alcoholic Drinks.

Film advertisement created by Marcel, France for France 24, within the category: Media.

In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days. Film advertisement created by Agence Marianne, France for Ni Putes Ni Soumises, within the category: Public Interest, NGO.

Ural Music Night is Russia’s big event that takes place in Ural. 1 night, 2 000 musicians, 100 stages, 50 music genres. And only one identity, suitable for any venue from the Opera theatre to a fancy bar. The festival’s transforming identity changes its character depending on the musical genre. It is based on an image of a street ad poster – where different posters overlap each other and artists, events and genres hurry to change one another. Every festival’s ad poster seems to be assembled from pieces of different posters, and paper contours remind us of the easily recognized silhouettes of the Ural Mountains. Design advertisement created by Voskhod, Russia for Ural Music Night, within the category: Recreation, Leisure.

Digital advertisement created by Dentsu, Canada for Lexus, within the category: Automotive.

Film advertisement created by Spark44, United Kingdom for Jaguar, within the category: Automotive.

Digital advertisement created by Dentsu, China for Lenovo, within the category: Electronics, Technology.

Sofitel Hotels & Resorts has turned to a pop music group to create its new brand song. The track called « Rêverie » is used in all sound branding of the luxury hotels chains : openings, press events, conventions and speeches, on-hold music, advertising and promotional videos. The concept was brought to life by agencies BETC Pop and BETC Luxe. Digital advertisement created by BETC, France for Sofitel, within the category: Hospitality, Tourism.

Today, DDB Worldwide has unveiled an evolved brand positioning brought to life by a billboard running in one of the least expected places imaginable - a sheep farm in Garston, New Zealand. Carrying the address www.unexpectedworks.com, the billboard redirects to DDB’s homepage featuring the refreshed visual identity. While the campaign may seem like an antithetical way to launch a new brand positioning with Garston having a population of 100 humans and 40,000 sheep, it recognizes creativity is the most powerful when it's unexpected. DDB Worldwide has a rich history of tapping into the unexpected dating back to Volkswagen ‘Lemon’ and finding more contemporary interpretations in campaigns, including Skittles ‘Broadway Musical’, Marmite ‘Gene Test’ and Stayfree ‘Project Free Period’. “The formula for creating breakthrough creative work that drives business results is timeless,” DDB Worldwide Chief Creative Officer Ari Weiss said. “It’s how we bring that formula to life that changes on a daily basis. We’re not reinventing the wheel here. We’re simply putting more focused language around a truth that anyone who has ever worked at DDB can feel in their bones: Unexpected Works.” Integrated advertisement created by DDB, United States for DDB, within the category: Agency Self-Promo.

Film advertisement created by Creative Energy, United States for Pal's, within the category: Food.

“The Chairman” is a bi-weekly webisode series presented by Village Voice and New York Writes Itself staring “Goodwife” actor, Kevin Conway as The Chairman. Conway reads the best and most impactful excerpts from the official New York Writes Itself script from his iconic chair at various locations throughout New York City. Created by Leo Burnett New York, “New York Writes Itself” is an ongoing series of creative productions fueled by the real people of New York – what people see and hear in the city is recorded as a script, which forms the inspiration for music, creative writing, art exhibitions and more. Production: @radical.media Film advertisement created by Leo Burnett, United States for Village Voice, within the category: Media.

Film advertisement created by TBWA, United States for Taco Bell, within the category: Food.

Film advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Digital advertisement created by Hungry Boys, Russia for Soglasie, within the category: Finance.

Film advertisement created by BBH, United Kingdom for Trainline, within the category: Transport.

Film advertisement created by LRXD, United States for Tavern Hospitality Group, within the category: Food.