Film advertisement created by BBDO, Italy for Gatorade, within the category: Non-Alcoholic Drinks.

Content advertisement created by Third Row, United States for Gain, within the category: House, Garden.

Film advertisement created by BBDO, Lebanon for Mobily, within the category: Electronics, Technology.

Film advertisement created by RetroMotion, United States for Vermont Federal Credit Union, within the category: Finance.

Every Friday night in Poland, thousands of students return home from University bearing an unpleasant gift for their mothers: bags of dirty laundry. To address this problem, we developed a new product: a series of self-washing t-shirts with tearful Moms. The print on each t-shirt contained Tide washing powder. By simply tossing the t-shirt into the washer, the mom's tears of despair disappeared and cleaned the load. This lesson taught students that washing their own clothing is easy with Tide. The T-shirts were distributed among the mothers whose kids were about to leave for the studies away from home. Direct advertisement created by Leo Burnett, Poland for Tide, within the category: House, Garden.

Pre-game opening video for the debut of the world’s largest in-stadium HD video boards installed this summer at Reliant Stadium.

Film advertisement created by McCann, Turkey for Rock'n Coke, within the category: Recreation, Leisure.

We hacked quadcopters to track our car through Australia and create a multi-angle, multi-screen, TV commercial – designed to be instantly and infinitely remixable from the comfort of your couch. Ambient advertisement created by Holler, Australia for Audi, within the category: Automotive.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really just meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.” Film advertisement created by TDA_Boulder, United States for FirstBank, within the category: Finance.

Film advertisement created by Arnold, United States for New Balance, within the category: Fashion.

Film advertisement created by Firehouse, United States for Service King, within the category: Professional Services.

Ambient advertisement created by Elvis, United Kingdom for Compassion In World Farming, within the category: Public Interest, NGO.

Film advertisement created by Ogilvy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Film advertisement created by China, Spain for Schweppes, within the category: Non-Alcoholic Drinks.

Digital advertisement created by Miami Ad School, United States for AT&T, within the category: Electronics, Technology.