Digital advertisement created by John St, Canada for John St, within the category: Agency Self-Promo.

Content advertisement created by JWT, Egypt for DHL, within the category: Professional Services.

Film advertisement created by The&Partnership, United Kingdom for Lexus, within the category: Automotive.

The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. Experiential advertisement created by Wunderman, Peru for Tottus, within the categories: Public Interest, NGO, Retail Services.

Audio advertisement created by JWT, Chile for Red Cross, within the category: Public Interest, NGO.

Lofi study beats have become a YouTube phenomenon, one that sees thousands of students tune in to live streams of relaxing lo-fi hip-hop music paired with an infinite loop of an anime girl studying. However College Music noticed a growing trend of its live viewers using the YouTube chat box to talk about how stressed they are, or how depressed they’re feeling, or – in a small number of the most extreme cases – how they’re experiencing suicidal thoughts. With exam season approaching, students are likely to experience heightened stress levels and Childline, for example, have previously witnessed a 200 percent increase in young people calling their hotline because of stress related to revision and exams. The character “Study Girl” is synonymous with the Lofi study beats channels, keeping viewers company as they themselves study. For the first time ever, after 19,416 hours of incessant studying with no break, the repetitive loop of study girl is interrupted. Digital advertisement created by McCann, United Kingdom for Vice, within the category: Media.

Experiential advertisement created by KBS, United States for BMW, within the category: Automotive.

Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog. In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions. “Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF. Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats. Film advertisement created by BarrettSF, United States for Cost Plus World Market, within the category: Retail Services.

The Peace Pointer is a plug-in for Chrome and Firefox that turns your mouse pointer into a peace sign, so users get a reminder to make the web a better place when they post, share or comment online. Digital advertisement created by Kim + John, Norway for The Peace Pointer, within the category: Public Interest, NGO.

Bad office air lowers the ability to think with 10%. To prove this point Swedish air filter company Ultramare wanted to sponsor the office in the biggest need of an extra 10% thinking ability – the White House. The campaign has tried tweeting @realdonaldtrump in different ways. In a letter, in a Youtube preroll, in AdWords, on mobile billboards, on sandwich boards, in an open letter, in a film, on flyers, on Twitter and on the campaign website ultramare.se/badairday Film advertisement created by Milk, Sweden for Ultramare, within the category: Industrial, Agriculture.

Digital advertisement created by BBDO, Belgium for Tabasco, within the category: Food.

Film advertisement created by DDB, United States for Cadillac, within the category: Automotive.

Film advertisement created by McCann, France for ECRE, within the category: Public Interest, NGO.

Digital advertisement created by Saatchi & Saatchi, Italy for Dompé, within the category: Pharmaceutical.

The first adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff tech. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. Ambient advertisement created by 360i, United States for Christopher & Dana Reeve Foundation, within the category: Public Interest, NGO.

Digital advertisement created by &Co, Denmark for Bianco, within the category: Fashion.

Film advertisement created by Cossette, Canada for Children of the Street Society, within the category: Public Interest, NGO.

Film advertisement created by JWT, France for Wilkinson, within the category: Health.

For many years, Sprite Morocco has chosen the extreme sports to promote his vision and the moroccan tagline "Li Fbalek Dialek" means "do anything that comes to your mind". On october 2011, Sprite launched the first interactive video in Morocco with this Youtube experience. In this viral video, your friends are waiting for you at the beach and you must join them as quickly as possible. Moroccan agency Fortune Promoseven invites the viewers to put themselves in the hero's shoes and choose any item they want by clicking on it and trigger the next video to pursue the run. Digital advertisement created by FP7, Morocco for Sprite, within the category: Non-Alcoholic Drinks.

Film advertisement created by Mekanism, United States for United Nations, within the category: Public Interest, NGO.