The main idea is helping pre-gamers to save their lives using Uber. By installing reverse vending machines into each uberLII, we encouraged pre-gamers to deposit their empty bottles to discount their Uber ride, and keep roads safe. Digital advertisement created by Miami Ad School, United States for Uber, within the categories: Professional Services, Transport.

Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying. Film advertisement created by Copacino+Fujikado, United States for Symetra, within the category: Finance.

Many of us carry lucky charms with us as they make us feel positive during crucial moments such as job interviews, big games or even on our wedding day. So we ask people on social media to share their lucky charms with us and then create a Museum of Optimism. Inside, visitors find Sonnet mentioned as a lucky charm too. Through this initiative, we don't just celebrate people’s optimism but show how Sonnet can be their lucky charm during life’s big moments. Experiential advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

The Queen is an iconic figure that embodies both power and elegance. Medieval Times rewrote their show, eliminated the King, who has been the ruler since the show started, and introduced the new ruler and face of the brand, The Queen.

Day 1 encapsulates the life of a P&G employee- comparing and contrasting the differences in motivation and landscape amongst the companies largest locations: China, Japan, India, Germany, Brazil and the US. Film advertisement created by StudioNow, United States for P&G, within the categories: Beauty, Health.

Leaving a violent relationship is no easy task. For some women, it seems impossible. Our execution offers a surprise look into the trouble of escaping. Film advertisement created by S.I. Newhouse School of Public Communications, United States for The National Domestic Violence Hotline, within the category: Public Interest, NGO.

Integrated advertisement created by Miami Ad School, Germany for Horizn, within the category: Electronics, Technology.

Ghost as the motor car for those that know great design is more than surface deep. Film advertisement created by Daughter, United Kingdom for Rolls-Royce, within the category: Automotive.

Using modern technology, Kaspersky Lab literally immerses a person into a realistic world of program code and data streams, something that was previously unimaginable. We created the first ever interactive Science Non-Fiction VR Film where a user experiences the life of a program from a single line of code and in the end faces a cyber threat of the global scale. Digital advertisement created by Possible, Russia for Kaspersky Lab, within the category: Electronics, Technology.

We were asked to create a campaign that makes 'rescue dogs' the next most desirable breed of dog in Britain. We went on to understand why rescue dogs weren't adopted as much. We understood that people wanting to own pups always wanted a young well-bred puppy. We decided to tap into the one thing that stood out when it came to rescue-dogs, it was that they all had a past, which meant that they had experiences and skillsets from their past. That struck a chord. People already share their skills and experiences on LinkedIn to get hired. We had our answer there. We created LinkedIn profiles for each of these dogs. Digital advertisement created by Miami Ad School, United States for Dog's Trust, within the category: Public Interest, NGO.

Its not easy to always take great pictures on holiday. That’s the insight used by Transavia for its latest fun and original campaign: #VeryBadPic. Broadcast on TV, radio, display and social media - especially Instagram - the campaign gives a second life to bad pictures, by transforming people’s worst photography into round trips for two people. Film advertisement created by HUMANSEVEN, France for Transavia Airlines, within the category: Transport.

Film advertisement created by Red Tettemer, United States for Reyka, within the category: Alcoholic Drinks.

New industries are rising. Global challenges are being solved. Incredible job opportunities are emerging. Start at the University of Adelaide this July to be best equipped for your future career.

A group of military veterans came together to create an all-veteran PSA about gun control. It stars military veterans of all genders, ages, ethnicities and military backgrounds. Their message is clear, “...we carried the M4/M16, we know its power first hand, and there is no reason it should be for sale in this country.”

Openness is the key element of Adris corporate culture. In order to communicate this through the comapny’s annual report, Bruketa&Zinic&Grey devised and designed an open book – literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found. Direct advertisement created by Bruketa&Zinic&Grey, Croatia for Adris Group, within the category: Professional Services.

Meet Kanji, a 17-years old aspiring fashion designer and one of the boldest style icon of Harajuku. A film for Microsoft Surface: With the mission statement “We believe in what people make possible”, we want to showcase an inspiring personality that challenges the „impossible“ in their respective field. Film advertisement created by Miami Ad School, Germany for Microsoft, within the category: Electronics, Technology.

An app from Hellmann’s that spoils your favorite TV show if you let your food spoil Film advertisement created by Miami Ad School, United States for Hellmann's, within the category: Food.

Digital advertisement created by School of Visual Arts, United States for Bacardi, within the category: Alcoholic Drinks.

Make that festival feeling last year-round with a music-led social activation for Bacardí. Digital advertisement created by Miami Ad School, United States for Bacardi, within the category: Alcoholic Drinks.